{"id":9286,"date":"2009-07-22T20:05:22","date_gmt":"2009-07-23T03:05:22","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9286"},"modified":"2009-07-22T20:05:22","modified_gmt":"2009-07-23T03:05:22","slug":"search-engine-marketing-is-about-conversations-my-errr-manifesto","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9286\/search-engine-marketing-is-about-conversations-my-errr-manifesto\/","title":{"rendered":"Search Engine Marketing is about Conversations – my (errr…) Manifesto"},"content":{"rendered":"

Somewhere near the top of the Cluetrain Manifesto<\/a>, you will find the following statement:<\/p>\n

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.<\/p><\/blockquote>\n

These words were penned in same general timeframe (read: +\/- a couple of years) that Sergey and Larry were cooking up a way to measure and evaluate those conversations<\/a> for their relevance.<\/p>\n

It was the late 1990’s and while the conversations, the communities that house those conversations and the algorithms that evaluate them have all increased in complexity, THE FOUNDATIONAL PRINCIPLE (in my opinion) HAS REMAINED RELATIVELY SIMPLE AND UNDEFILED.<\/strong><\/p>\n

I offer the following opinions for your consideration:<\/p>\n

The goal is to BE an authority.<\/strong><\/p>\n

To do that is more than just knowing your stuff.<\/p>\n

You must enter the arena of ideas.<\/p>\n

You MUST write. (see above.)<\/p>\n

You must converse. (markets are conversations…)<\/p>\n

You must converse on other peoples sites as well as your own. And in their online communities as well. And even borrowing their authority where allowed if you do not yet have enough of your own. (If you only discuss your thoughts with yourself, then you by definition cannot be considered by others to be an authority.)<\/p>\n

You must be authentic. (see above again.)<\/p>\n

You must build and form solid lasting relationships that are reflected online as well as off. That includes respecting the writings of other and linking to ones that are authoritative. You cannot get long term without giving.<\/p>\n

You must participate in the ongoing discussions of your industry AND MORE IMPORTANTLY LOCALLY – with people who can actually become clients. You need to be a respected voice both by colleagues and potential clients.<\/p>\n

You need to find the biggest microphone available to reach out to the widest audience, not to overtly promote or argue, but to converse, engage, brand, market and build.<\/p>\n

That may include many types of earned media<\/a>.<\/p>\n

My authority building approach over the past couple of years has morphed to coach and consult and teach folks to have conversations in places where Google and other search engines Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Somewhere near the top of the Cluetrain Manifesto, you will find the following statement: These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked. These words were penned in […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-9286","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16536,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16536\/what-is-position-zero-on-google-all-sales-fundamentally-start-as-questions\/","url_meta":{"origin":9286,"position":0},"title":"What is Position Zero on Google? All sales fundamentally start as questions….","author":"Eric Blackwell","date":"September 30, 2017","format":false,"excerpt":"One of the easiest things to understand in sales is that everything starts with a question. How much home can I afford? How do I deal with foreclosure? Who is the best REALTOR? Where is the best neighborhood for my family? There are literally millions of questions starting an equally\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11537,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11537\/marketing-channels-its-a-matter-of-trust-and-conversations\/","url_meta":{"origin":9286,"position":1},"title":"Marketing Channels: It’s a matter of trust (and conversations).","author":"Eric Blackwell","date":"March 12, 2010","format":false,"excerpt":"HomeGain recently published a survey of the Top 10 Most Effective Marketing Strategies For Real Estate Agents. There were some surprises in there. (Mostly for me, the apparently sustained use of print and direct mail.) But then I got to thinking about it... I started examining how many in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11676,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11676\/its-not-about-leads-its-not-about-conversations-its-not-about-showings-or-listing-appointments-its-about-closings\/","url_meta":{"origin":9286,"position":2},"title":"It’s not about leads. It’s not about conversations. It’s not about showings or listing appointments. It’s about closings.","author":"Greg Swann","date":"March 29, 2010","format":false,"excerpt":"Hard-working dogs get fed. (Thank Teri Lussier, a hard-working Bloodhound, for this clip.)","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7454,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7454\/ave-atque-vale-bidding-farewell-to-conversations-past\/","url_meta":{"origin":9286,"position":3},"title":"Ave atque vale: Bidding farewell to conversations past","author":"Greg Swann","date":"March 11, 2009","format":false,"excerpt":"Notice a drag in the action lately? Have you been getting the database error a little too often? Time-outs? Memory overloads? Everything associated with Bloodhound Realty runs on a dual-core Xeon box. All by itself, no shared users. We have the whole server to ourselves. Two processors, two big disk\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6293\/which-is-the-most-useful-tool-on-social-media-to-engage-your-audience-and-create-offline-conversations\/","url_meta":{"origin":9286,"position":4},"title":"Which is the most useful tool, on social media, to engage your audience and create offline conversations?","author":"Brian Brady","date":"December 27, 2008","format":false,"excerpt":"I asked this question on LinkedIn.\u00a0 Scott Schang's answer rang my bell the loudest: Social Media has introduced me to other professionals that has resulted in business relationships indirectly. Although I have completed transactions as the result of blog responses, that is not the norm. I would say that I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5875,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5875\/on-giving-thanks-the-thanksgiving-scenius-and-the-thanksgiving-scene-and-the-abundance-of-love\/","url_meta":{"origin":9286,"position":5},"title":"On\u00a0giving thanks: The Thanksgiving Scenius and the Thanksgiving scene and the abundance of love","author":"Teri Lussier","date":"November 28, 2008","format":false,"excerpt":"It was another home- my cyber home. The conversation was lively, and funny, and smart, and often over my head, but I was welcomed, and embraced, and contributed what I could. I found that I was connected to the living, to a world that is only possible because we each\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9286"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9286\/revisions"}],"predecessor-version":[{"id":9288,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9286\/revisions\/9288"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}