{"id":9344,"date":"2009-07-29T16:21:41","date_gmt":"2009-07-29T23:21:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9344"},"modified":"2009-07-29T16:38:07","modified_gmt":"2009-07-29T23:38:07","slug":"binghoo","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9344\/binghoo\/","title":{"rendered":"BingHoo"},"content":{"rendered":"

It’s official, Yahoo, the original search brand, is outsourcing its search function to Microsoft. I don’t think either Microsoft or Yahoo had a choice. It’s a shotgun marriage.<\/p>\n

Those work out all the time, right?<\/p>\n

Coming out with something that is noticeably better than Google’s Search experience is the only way anyone will\u00a0 take significant search audience share from them, because despite all the hype around Tweets and FB, Search is still the fundamental App that makes the Web useful and people need a real<\/em> reason to switch from what they like and are used to.<\/p>\n

Failing that (as Microsoft\u00a0 has with every incremental redesign of their search offering, including Bing), Redmond probably figured why not buy a solid, if distant, second place?<\/p>\n

Yahoo knows how this works: A combination of loyalty and laziness is the only reason they still have enough users that Microsoft is even interested in this deal.<\/p>\n

So what does this mean for your SEM efforts? <\/a><\/p>\n

As Wired points out<\/a> in a good take on this deal, “…by capturing one opposing army, (Microsoft) dramatically simplifies the battle lines and creates a two-sided conflict.”<\/p>\n

Google knows how to hit Microsoft where it hurts, most recently by forcing Microsoft to sacrifice its cash cow, Office, by making it available on line next year to counter Google Docs. So far, Microsoft has not been able to land an equally\u00a0 solid punch on Google.<\/p>\n

That has to make Steve Ballmer’s forehead all purple with the veins popping out, like the evil aliens in the original Star Trek<\/em> pilot. I don’t think I could work for Ballmer. I first saw those aliens when I was like 6, and I still have nightmares about them.<\/p>\n

\"ballmer-talosian\"<\/p>\n

….but I digress…<\/p>\n

One way Steve could finally get some would be to introduce serious competition in contextual text ads, the Web advertising form that Google invented and the only ad model that works on the Web (Exhibit A: They made Google $5.5 Billion last Qtr.).<\/p>\n

Real competition from Microsoft in the form of lower costs per click could drive Adword prices down, which all by itself does nothing to take overall search audience share from Google, but Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s official, Yahoo, the original search brand, is outsourcing its search function to Microsoft. I don’t think either Microsoft or Yahoo had a choice. It’s a shotgun marriage. Those work out all the time, right? Coming out with something that is noticeably better than Google’s Search experience is the only way anyone will\u00a0 take significant […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[185,6,19],"tags":[383,137,40],"class_list":{"0":"post-9344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-bloodhound-seo","7":"category-marketing","8":"category-technology","9":"tag-bing","10":"tag-google","11":"tag-yahoo","13":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11359\/eric-on-microhoo-vs-google\/","url_meta":{"origin":9344,"position":0},"title":"Eric On MicroHoo vs Google","author":"Eric Blackwell","date":"February 19, 2010","format":false,"excerpt":"With the announcement today of the fact that the Department of Justice has approved the deal inked last summer between Microsoft and Yahoo, came a flood of e-mail into my inbox this afternoon. \"What does this mean for search?\" \"What does it change?\" \"Do we need to focus our organic\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9589,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9589\/bing-not-indexing-some-and-indexing-others\/","url_meta":{"origin":9344,"position":1},"title":"Bing: Not indexing some and indexing others","author":"Eric Blackwell","date":"August 22, 2009","format":false,"excerpt":"Over the last week or so, I have had several people contact me regarding indexing problems with Bing. 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I had posted a couple of weeks ago about\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":335,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/335\/yahoo-we-can-cancel-the-newspaper-subscription\/","url_meta":{"origin":9344,"position":3},"title":"Yahoo! We can cancel the newspaper subscription . . .","author":"Greg Swann","date":"September 14, 2006","format":false,"excerpt":"(We already did that.) Battelle: Yahoo is starting a classifieds listings business. Technorati Tags: blogging, disintermediation, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2568,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2568\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-18\/","url_meta":{"origin":9344,"position":4},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 4, 2008","format":false,"excerpt":"Sorry to be late. I've worked with dozens of Macs, mine and other people's, since 1985, and Iridium is the first one I've ever had fail to start up. I cleaned my desk today -- idle hands -- and fired up 96 Tears, a ten-year-old G3, for the first time\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3268\/with-yahoo-in-googles-posse-can-coldwell-banker-be-next\/","url_meta":{"origin":9344,"position":5},"title":"With Yahoo in Google’s posse, can Coldwell-Banker be next?","author":"Greg Swann","date":"June 25, 2008","format":false,"excerpt":"H\/T: The unrepeatable Dave Dugdale.","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9344"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9344\/revisions"}],"predecessor-version":[{"id":9349,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9344\/revisions\/9349"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}