{"id":938,"date":"2007-01-24T08:36:17","date_gmt":"2007-01-24T15:36:17","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=938"},"modified":"2007-04-12T21:21:58","modified_gmt":"2007-04-13T04:21:58","slug":"podcast-local-results-in-real-estate-weblogging-will-come-from-making-local-connections-not-seo-results","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/938\/podcast-local-results-in-real-estate-weblogging-will-come-from-making-local-connections-not-seo-results\/","title":{"rendered":"Podcast: Local results in real estate weblogging will come from making local connections, not SEO results"},"content":{"rendered":"<p>Cathy and I spent about four hours with the incomparable Russell Shaw last night. We recorded around two hours of our discussions for podcasts I will be putting together in the coming days.<\/p>\n<p>I have been planning for a week to do a podcast on the movement toward local content among real estate websites, but I hadn&#8217;t gotten the job done.<\/p>\n<p>Fortuitously, Brian Brady phoned yesterday afternoon, and one of the things we talked about is an idea he has for generating locally-focused content. In the course of talking to him, I addressed almost everything I had wanted to cover, so I&#8217;ve chopped out a chunk of our phone call. Brian is very quiet in that section of the call, but it&#8217;s okay because I barely let him get a word in anyway.<\/p>\n<p>A signal defect of audio and video, in the weblogged world, is the lack of links, so if you want to click through to the sites and pages discussed as you follow along, these are those:<\/p>\n<ul>\n<li><a href=\"http:\/\/realestatetomato.typepad.com\/the_real_estate_tomato\/2007\/01\/10_things_not_t.html\" target=\"_blank\">Teresa Boardman at the Real Estate Tomato<\/a>\n<\/li>\n<li><a href=\"http:\/\/localism.com\/\" target=\"_blank\">Localism.com<\/a>\n<\/li>\n<li><a href=\"http:\/\/myhousekey.org\/\" target=\"_blank\">MyHouseKey.org<\/a>\n<\/li>\n<li><a href=\"http:\/\/www.google.com\/search?hl=en&#038;lr=&#038;safe=off&#038;client=safari&#038;rls=en&#038;q=val+vista+lakes+real+estate&#038;btnG=Search\" target=\"_blank\">Jay Thompson and Val Vista Lakes<\/a> (I was wrong; he has four hits on the first page)\n<\/li>\n<li><a href=\"http:\/\/www.google.com\/search?client=safari&#038;rls=en&#038;q=Zillow.com&#038;ie=UTF-8&#038;oe=UTF-8\" target=\"_blank\">Searching Google for zillow.com<\/a> (we&#8217;re second today, sometimes third or fourth)\n<\/li>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=864\" target=\"_blank\">Me on the idea of pursuing local interest to generate local leads<\/a><\/li>\n<\/ul>\n<p>I haven&#8217;t even begun to sort out the recording we made with Russell last night, but I think it might break out into three chapters: I. The Horatio Alger Story, rags to riches. II. Why anyone committed to success in real estate can achieve it. III. A colloquy with Russell on hi- and lo-tech real estate marketing.<\/p>\n<p>In the latter section, we&#8217;re going to come back to this same point: There is nothing you can do with passive marketing that will repay your efforts as well as <i>active,<\/i> person-to-person marketing.<br \/>\n< ?php include (\"REWL101.php\"); ?><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cathy and I spent about four hours with the incomparable Russell Shaw last night. We recorded around two hours of our discussions for podcasts I will be putting together in the coming days. I have been planning for a week to do a podcast on the movement toward local content among real estate websites, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,18,5,16],"tags":[],"class_list":{"0":"post-938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-podcast","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":938,"position":0},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1030\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-i\/","url_meta":{"origin":938,"position":1},"title":"Podcast: Dustin Luther&#8217;s Real Estate Weblogging Seminar Part I","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"This is the first of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1033,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1033\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-ii\/","url_meta":{"origin":938,"position":2},"title":"Podcast: Dustin Luther&#8217;s Real Estate Weblogging Seminar Part II","author":"Greg Swann","date":"February 11, 2007","format":false,"excerpt":"This is the second of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1039,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1039\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-iii\/","url_meta":{"origin":938,"position":3},"title":"Podcast: Dustin Luther&#8217;s Real Estate Weblogging Seminar Part III","author":"Greg Swann","date":"February 12, 2007","format":false,"excerpt":"This is the third of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2476,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2476\/bloodhoundblogtv-dustin-luther-jeff-turner-and-daniel-rothamel-on-the-inman-connect-conference-and-the-state-of-real-estate-video\/","url_meta":{"origin":938,"position":4},"title":"BloodhoundBlog.TV: Dustin Luther, Jeff Turner and Daniel Rothamel on the Inman Connect Conference and the state of real estate video","author":"Greg Swann","date":"January 7, 2008","format":false,"excerpt":"A four-way video podcast of Greg Swann plus three of the biggest names in real estate weblogging discussing this week's Inman Connect Conference in New York. Dustin Luther talks about the presentation he and Brian Brady will be doing on The Long Tail in real estate weblogging. Jeff Turner and\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1579,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1579\/greg-swann-at-the-southwest-real-estate-blogging-conference-making-locally-focused-real-estate-weblogging-work\/","url_meta":{"origin":938,"position":5},"title":"Greg Swann at the Southwest Real Estate Blogging Conference: Making locally-focused real estate weblogging work","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"This is the second half of the Southwest Real Estate Blogging Conference, including my presentation and the question and answer session. The sun had started to go down, so the light in the room was a little better. Cathleen built the slides you'll see in the video. I had handed\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}