{"id":944,"date":"2007-01-25T08:01:54","date_gmt":"2007-01-25T15:01:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=944"},"modified":"2007-01-25T13:44:16","modified_gmt":"2007-01-25T20:44:16","slug":"how-communication-can-mean-the-difference-between-good-pr-and-bad-pr","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/944\/how-communication-can-mean-the-difference-between-good-pr-and-bad-pr\/","title":{"rendered":"Anonymous Posters Can Be A Destructive Influence, or How Communication Is The Difference Between Good PR and Bad PR"},"content":{"rendered":"

\"657<\/p>\n

Sometimes, the difference between good PR and bad PR is communication.<\/p>\n

In October 2006, I blogged about a condo building in Chicago<\/a> that was more than 19 months late on delivery. To me, the story wasn’t that the building was delayed; that happens all the time. What was most interesting to me was that the contracted buyers actually started a blog<\/a> to share information with each other about their experiences.<\/p>\n

Because the developer’s team was not disseminating information as fast as the building’s buyers wanted, a blog looked the perfect choice to disseminate information quickly and efficiently. I can’t think of a better use of a community-like blog that this.<\/p>\n

I also found it nice that the blog host including the following text:<\/p>\n

Thoughtful comments and respectful opinions on the status of 657 Fulton are welcome. Off-topic, slanderous, disrespectful or abusive posts will be removed at the host’s discretion.<\/p><\/blockquote>\n

What I didn’t find nice? The host’s not-so-subtle decision to allow anonymous posting. <\/p>\n

At the start, the blog behaved quite well, providing a community-like atmosphere for scores of buyers just wanting information about their building. The developer and his team chimed in, too, with updates and notes about permits and progress.<\/p>\n

Slowly, though, the tide began to turn. As the delays grew longer, communication from the developer’s team grew more sporadic. Buyers visiting the blog were clamoring for information but all they found was each other.<\/p>\n

Before long, with anonymous-like names like “657 Fulton”, “Angry Buyer on the 4th Floor” and “Frustrated on Fulton”, buyers in the building began to voice their anger and unrest. They wrote whatever they wanted and knew that there was no recourse. Who would ever find out the name of the real <\/em>author? Libel and slander? Why not — it couldn’t be traced anyway? As I think back, even the blog’s host<\/em> was never publicly named on the site.<\/p>\n

The 657 Fulton blog then became a breeding ground for nasty remarks, rumor and conjecture about the developer, and his team. One derogatory remark led to another and led to another and led to another. Sarcasm and mean-spiritedness ruled. And, given the choice Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes, the difference between good PR and bad PR is communication. In October 2006, I blogged about a condo building in Chicago that was more than 19 months late on delivery. To me, the story wasn’t that the building was delayed; that happens all the time. What was most interesting to me was that the […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3158\/google-juice-yeahthat-hits-the-spot\/","url_meta":{"origin":944,"position":0},"title":"Google Juice? Yeah…That Hits the Spot!","author":"Eric Bramlett","date":"May 22, 2008","format":false,"excerpt":"Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot - not the least of which was a great networking opportunity. I've been enjoying BHB more and more, though,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":961,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/961\/bloodhoundblog-week-in-review\/","url_meta":{"origin":944,"position":1},"title":"BloodhoundBlog week in review . . .","author":"Greg Swann","date":"January 28, 2007","format":false,"excerpt":"We had quite a week at BloodhoundBlog. If you haven't had a chance to stay abreast of the trail we're running, here's a summary of the week's most significant weblog entries. We added three new contributors this week, starting with real estate investor Michael Cook, who brought us The Right\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2038,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2038\/big-trouble-brewing-at-google\/","url_meta":{"origin":944,"position":2},"title":"Big Trouble Brewing at Google…","author":"Lani Anglin","date":"October 13, 2007","format":false,"excerpt":"Recently, we discussed Google blocking ads against MoveOn.org which has led to much negative talk in the blogosphere about Google.\u00a0 As if their PR department wasn't working overtime already, ProBlogger alleges Google's AdSense is committing\u00a0what appears to be conversion fraud. I'll say it again-\u00a0Google is invincible today, but if the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2832\/redfincom-beats-the-field-again-this-time-in-both-seattle-and-san-francisco-buyers-pay-less-and-reap-commission-rebates-too\/","url_meta":{"origin":944,"position":3},"title":"Redfin.com beats the field again, this time in both Seattle and San Francisco: Buyers pay less and reap commission rebates, too","author":"Greg Swann","date":"March 25, 2008","format":false,"excerpt":"Redfin.com has news this midnight, but it's the sort of thing I would normally ignore: It's basically the kind of rah-rah-for-us stuff I leave for the vendor cheerleaders and the mainstream media. But: I gave Redfin a lot of grief last year when they made a similar announcement, so today\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":788,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/788\/ooh-baby-baby-its-a-wired-world-but-what-is-going-to-change-in-residential-real-estate-in-the-next-12-months-almost-nothing\/","url_meta":{"origin":944,"position":4},"title":"Ooh, baby, baby it’s a wired world — but what is going to change in residential real estate in the next 12 months? Almost nothing . . .","author":"Greg Swann","date":"December 21, 2006","format":false,"excerpt":"One of my clients gave me a wake-up call late this year. She has a computer, but she's never unpacked it in her current home. I don't know if the computer is robust enough for broadband, but it really doesn't matter, does it? I've been ferrying listings to her by\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1547,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1547\/niggling-peeves-the-nar-and-how-not-to-conduct-pr\/","url_meta":{"origin":944,"position":5},"title":"Niggling Peeves: The NAR and How NOT to Conduct PR","author":"Jeff Kempe","date":"June 15, 2007","format":false,"excerpt":"It's been a wonderfully grumpy week. Please indulge me: When the NY Times came out with its piece on the Madison, WI FSBO market, the NAR typically over-reacted and sent out another set of talking points. Last time they did that -- Sixty Minutes -- they received some well deserved\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}