{"id":944,"date":"2007-01-25T08:01:54","date_gmt":"2007-01-25T15:01:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=944"},"modified":"2007-01-25T13:44:16","modified_gmt":"2007-01-25T20:44:16","slug":"how-communication-can-mean-the-difference-between-good-pr-and-bad-pr","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/944\/how-communication-can-mean-the-difference-between-good-pr-and-bad-pr\/","title":{"rendered":"Anonymous Posters Can Be A Destructive Influence, or How Communication Is The Difference Between Good PR and Bad PR"},"content":{"rendered":"

\"657<\/p>\n

Sometimes, the difference between good PR and bad PR is communication.<\/p>\n

In October 2006, I blogged about a condo building in Chicago<\/a> that was more than 19 months late on delivery. To me, the story wasn’t that the building was delayed; that happens all the time. What was most interesting to me was that the contracted buyers actually started a blog<\/a> to share information with each other about their experiences.<\/p>\n

Because the developer’s team was not disseminating information as fast as the building’s buyers wanted, a blog looked the perfect choice to disseminate information quickly and efficiently. I can’t think of a better use of a community-like blog that this.<\/p>\n

I also found it nice that the blog host including the following text:<\/p>\n

Thoughtful comments and respectful opinions on the status of 657 Fulton are welcome. Off-topic, slanderous, disrespectful or abusive posts will be removed at the host’s discretion.<\/p><\/blockquote>\n

What I didn’t find nice? The host’s not-so-subtle decision to allow anonymous posting. <\/p>\n

At the start, the blog behaved quite well, providing a community-like atmosphere for scores of buyers just wanting information about their building. The developer and his team chimed in, too, with updates and notes about permits and progress.<\/p>\n

Slowly, though, the tide began to turn. As the delays grew longer, communication from the developer’s team grew more sporadic. Buyers visiting the blog were clamoring for information but all they found was each other.<\/p>\n

Before long, with anonymous-like names like “657 Fulton”, “Angry Buyer on the 4th Floor” and “Frustrated on Fulton”, buyers in the building began to voice their anger and unrest. They wrote whatever they wanted and knew that there was no recourse. Who would ever find out the name of the real <\/em>author? Libel and slander? Why not — it couldn’t be traced anyway? As I think back, even the blog’s host<\/em> was never publicly named on the site.<\/p>\n

The 657 Fulton blog then became a breeding ground for nasty remarks, rumor and conjecture about the developer, and his team. One derogatory remark led to another and led to another and led to another. Sarcasm and mean-spiritedness ruled. And, given the choice Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes, the difference between good PR and bad PR is communication. In October 2006, I blogged about a condo building in Chicago that was more than 19 months late on delivery. To me, the story wasn’t that the building was delayed; that happens all the time. What was most interesting to me was that the […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3158\/google-juice-yeahthat-hits-the-spot\/","url_meta":{"origin":944,"position":0},"title":"Google Juice? Yeah…That Hits the Spot!","author":"Eric Bramlett","date":"May 22, 2008","format":false,"excerpt":"Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot - not the least of which was a great networking opportunity. I've been enjoying BHB more and more, though,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":961,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/961\/bloodhoundblog-week-in-review\/","url_meta":{"origin":944,"position":1},"title":"BloodhoundBlog week in review . . .","author":"Greg Swann","date":"January 28, 2007","format":false,"excerpt":"We had quite a week at BloodhoundBlog. If you haven't had a chance to stay abreast of the trail we're running, here's a summary of the week's most significant weblog entries. We added three new contributors this week, starting with real estate investor Michael Cook, who brought us The Right\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2038,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2038\/big-trouble-brewing-at-google\/","url_meta":{"origin":944,"position":2},"title":"Big Trouble Brewing at Google…","author":"Lani Anglin","date":"October 13, 2007","format":false,"excerpt":"Recently, we discussed Google blocking ads against MoveOn.org which has led to much negative talk in the blogosphere about Google.\u00a0 As if their PR department wasn't working overtime already, ProBlogger alleges Google's AdSense is committing\u00a0what appears to be conversion fraud. I'll say it again-\u00a0Google is invincible today, but if the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2832\/redfincom-beats-the-field-again-this-time-in-both-seattle-and-san-francisco-buyers-pay-less-and-reap-commission-rebates-too\/","url_meta":{"origin":944,"position":3},"title":"Redfin.com beats the field again, this time in both Seattle and San Francisco: Buyers pay less and reap commission rebates, too","author":"Greg Swann","date":"March 25, 2008","format":false,"excerpt":"Redfin.com has news this midnight, but it's the sort of thing I would normally ignore: It's basically the kind of rah-rah-for-us stuff I leave for the vendor cheerleaders and the mainstream media. But: I gave Redfin a lot of grief last year when they made a similar announcement, so today\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1020\/what-if-redfin-gave-a-pr-offensive-and-nobody-came\/","url_meta":{"origin":944,"position":4},"title":"What if Redfin gave a PR offensive and nobody came?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"We pulled out all the stops for Redfin.com's announcement yesterday because we thought it was important news. Such insiders we are, like Obscure Sports Quarterly subscribers glued to ESPN-8 for the Women's Curling Semi-Finals. On and off all morning, I combed Google and Technorati for news, linking to what I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2111,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2111\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-4\/","url_meta":{"origin":944,"position":5},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"October 28, 2007","format":false,"excerpt":"A dozen nominees again, which is boiling down to one entry out of five. Already you're looking at what I view as the cream of this week's crop. We are slaves to the news, of course. This week's fires in Southern California dominated our attention. Congress seems desperate to do\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}