{"id":9462,"date":"2009-08-05T08:00:00","date_gmt":"2009-08-05T15:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9462"},"modified":"2009-08-05T07:34:34","modified_gmt":"2009-08-05T14:34:34","slug":"prometheus-without-forethought-using-the-bloodhound-meme-to-bring-clients-around-to-a-conversation-about-quality-in-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9462\/prometheus-without-forethought-using-the-bloodhound-meme-to-bring-clients-around-to-a-conversation-about-quality-in-real-estate\/","title":{"rendered":"Prometheus without forethought: Using the Bloodhound meme to bring clients around to a conversation about quality in real estate"},"content":{"rendered":"

My mind is alive with themes for BloodhoundBlog posts that I’m not writing — the Principle of the Yes Man and the Elephant on the Balcony and Prometheus the Mind-Giver. I’d write more, except my having written so much over the past three years is paying off in spades — in diamonds, as it were.<\/p>\n

But in the comments to Chuck Marunde’s marvelous post on the ubiquity of the part-time Realtor<\/a>, the idea of improving the quality of practitioners came up again.<\/p>\n

We’ve been through all of this many times before, and a search of the archives on the terms “licensing” should prove enlightening. But this is the Cliff’s Notes on my own position on the topic: Licensing laws serve only to enshrine mediocrity by implying that minimum standards are adequate and sufficient. To the contrary, a higher standard of care among real estate professionals will be achieved not by stricter licensing laws, and not by the National Association of Realtors, but by the persistent application of market-borne pressure. In other words, a higher quality of service among real estate professionals will come about when superior practitioners raise the bar — and tell the world they have done so.<\/p>\n

To which sentiment I will amend this addendum: Ahem!<\/p>\n

This is the BloodhoundBlog mission, of course, and, at our third anniversary, I wrote about how proud I am that the word “Bloodhound” has become a de facto<\/em> meme for quality in the practice of real estate<\/a>.<\/p>\n

And: Nothing exceeds like excess. Anything worth doing is worth over-doing. So I’ve made a little button you can put on your web site or weblog, if you like, to spark a Bloodhound-like conversation. That much is the Elephant at the Dining Room Table: Your clients aren’t thinking about quality because the state and the NAR have schooled them to look for meaningless imprimaturs instead. If you want for your clients to be able to identify the better from the worse, you have to initiate the conversation with them. The buttons you see below can help you get that discussion started.<\/p>\n

Witness:<\/p>\n

160 pixels square:<\/strong><\/p>\n

\"We're<\/a><\/p>\n