{"id":9547,"date":"2009-08-19T09:31:46","date_gmt":"2009-08-19T16:31:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9547"},"modified":"2009-08-19T13:17:11","modified_gmt":"2009-08-19T20:17:11","slug":"social-medias-dirty-secret-its-not-about-you-its-not-about-marketing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9547\/social-medias-dirty-secret-its-not-about-you-its-not-about-marketing\/","title":{"rendered":"Social Media’s Dirty Secret: It’s Not About You, It’s Not About Marketing"},"content":{"rendered":"

The Realtor\u00ae Fantasy that is part of social media fascinates me.<\/p>\n

Social Media “experts” have attitude that if you’re cool enough, transparent enough, and seem to care enough, a brinks truck full of money will be backed up to your door, you’ll get on the cover of a National Real Estate Magazine, and you’ll be given the recognition that you’ve always wanted.<\/p>\n

Your “personal bland” will dominate the landscape and you will become the recipient of tickertape parades all across the country.<\/p>\n

As if.<\/p>\n

We are…salespeople.\u00a0 We have intimate relationships with people’s finances.\u00a0 We must sell people on our own competence.\u00a0 Not coolness.\u00a0 We must sell people on the idea that we care.\u00a0 And, buddy, that doesn’t happen when we ‘drip’ on them.\u00a0\u00a0 We must truly be caring and competent, or else we’re screwed.\u00a0 And we’ve gotta convey it.\u00a0 (Dan Melson again comes to mind).<\/p>\n

There is no Search Engine technique that will cause the web to organize itself to have presold buyers slobbering to pay us 6 percent on something.\u00a0 There ‘s no blogging technique that will eliminate the need for someone to answer questions and be a fiduciary<\/p>\n

We…are salespeople.\u00a0 Social media is just a way of meeting, reaching, helping and working with fun people.\u00a0 It’s nothing more than that.\u00a0 Your marketing is probably generating leads.\u00a0 Your leads can’t be sent to AMEX to pay the bill.<\/p>\n

But are you closing them?\u00a0 Are you reaching out to demonstrate-definitively–that you are their best and most caring option?\u00a0 That you have sharpened your skills to navigate this market.\u00a0\u00a0 Probably not.\u00a0 And that’s where the problem lies.\u00a0\u00a0 You are not selling.\u00a0 You are not reaching out, risking rejection and trying to help.\u00a0 And despite the cries that people have that they “don’t wanna be sold to.” \u00a0 They “don’t wanna be sold to” by a moron.\u00a0 Don’t be a moron.\u00a0 People need someone to take charge.\u00a0 They need some expert in Real Estate, Mortgage or wherever to just get the damn thing moving forward.<\/p>\n

When you’re building a “you-centric” personal brand, website that is bereft of information that your friends might want…you’re not selling.\u00a0 Your social media is not selling.\u00a0 Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Realtor\u00ae Fantasy that is part of social media fascinates me. Social Media “experts” have attitude that if you’re cool enough, transparent enough, and seem to care enough, a brinks truck full of money will be backed up to your door, you’ll get on the cover of a National Real Estate Magazine, and you’ll be […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-9547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1687,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1687\/what-makes-a-home-sell-marketing-preparation-and-especially-price\/","url_meta":{"origin":9547,"position":0},"title":"What makes a home sell? Marketing, preparation — and especially price","author":"Greg Swann","date":"July 23, 2007","format":false,"excerpt":"This is me from last Friday's Arizona Republic (permanent link): \u00a0What makes a home sell? Marketing, preparation -- and especially price I looked at houses with a long-time client last week. We shopped ten houses, of which two were actually in turn-key condition. Two others were fix-ups in every way\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","url_meta":{"origin":9547,"position":1},"title":"Why didn’t your house sell? Price, preparation, presentation — and availability","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is me from my column in the Arizona Republic (permanent link): \u00a0Why didn't your house sell? Price, preparation, presentation -- and availability So your house didn't sell. Now what? Six months ago -- or was it a year ago? -- the world was young and ripe for the picking.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":672,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/672\/model-realtors-will-real-estate-sell-for-higher-prices-in-the-company-of-a-stunningly-beautiful-super-model-and-what-should-you-do-about-the-drool\/","url_meta":{"origin":9547,"position":2},"title":"Will real estate sell for higher prices in the company of a stunningly beautiful super model? And: What should you do about the drool . . . ?","author":"Cathleen Collins","date":"November 22, 2006","format":false,"excerpt":"Our dear friend and marketing guru, Richard Riccelli, shared this marketing idea. Brilliant. The brokerage knows its target market, and my mom wouldn't be in it. But Paramount Group wouldn't want to sell her a home... and she couldn't afford the houses they represent anyway. I don't think we have\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6887,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6887\/has-real-estate-reality-taken-all-the-fizz-out-of-fsbos\/","url_meta":{"origin":9547,"position":3},"title":"Has real estate reality taken all the fizz out of FSBOs?","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"It's been fun dealing with years-old academic studies of the real estate market insisting that For-Sale-By-Owner marketing is just as good as listing with a Realtor. It might have been, during the boom, when any idiot could sell a house. But it's been kind of sad to watch people in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2851,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2851\/if-you-dont-have-to-sell-into-the-current-phoenix-real-estate-market-dont-but-what-if-you-do-have-to-sell\/","url_meta":{"origin":9547,"position":4},"title":"If you don’t have to sell into the current Phoenix real estate market — don’t. But what if you do have to sell…?","author":"Greg Swann","date":"March 29, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0If you don't have to sell into the current Phoenix real estate market -- don't. But what if you do have to sell...? Here's a piece of real estate marketing advice that should be obvious: If you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1862,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1862\/staging-oregon-being-the-best-house-when-only-the-best-will-sell\/","url_meta":{"origin":9547,"position":5},"title":"Staging Oregon: Being the best house when only the best will sell","author":"Greg Swann","date":"August 27, 2007","format":false,"excerpt":"Week after week in the Republic, I hammer away on the idea that the only homes that will sell in this market are the ones that are priced right, prepared right and presented right. It goes for us, too, obviously, so we made a visual record of the process of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9547"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9547\/revisions"}],"predecessor-version":[{"id":9553,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9547\/revisions\/9553"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}