{"id":9550,"date":"2009-08-19T14:32:54","date_gmt":"2009-08-19T21:32:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9550"},"modified":"2009-08-20T13:42:02","modified_gmt":"2009-08-20T20:42:02","slug":"ian-greenleigh-of-drivebuy-technologies-used-the-bawldguy-technique-to-promote-sms-marketing-by-social-media-and-sold-his-product-to-the-biggest-nosed-sneezer-in-the-renet","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9550\/ian-greenleigh-of-drivebuy-technologies-used-the-bawldguy-technique-to-promote-sms-marketing-by-social-media-and-sold-his-product-to-the-biggest-nosed-sneezer-in-the-renet\/","title":{"rendered":"Ian Greenleigh of DriveBuy Technologies used the Bawldguy technique to promote SMS marketing by social media — and sold his product to the biggest-nosed sneezer in the RE.net"},"content":{"rendered":"

Not to undermine Chris Johnson’s message about salesmanship, which is spot-on and very-much-needed<\/a>, but Ian Greenleigh of DriveBuy Technologies<\/a>, in agreeing with Chris, demonstrated the value of social media marketing to the sales process.<\/p>\n

How?<\/p>\n

By posting a comment to Chris’ post, he drew attention to his product — a product we have been actively shopping for.<\/p>\n

SMS promotion is next on my radar. I want to be able to add SMS marketing to our signs: “For more information about this property, text HOUND7 to 88000.” We got this from SmarterAgent for our MLS client (text HOUND to 87778), and we knew at once that it would be wicked cool to have as a tool for promoting our listings.<\/p>\n

As with our signs, we knew what we wanted before we knew it even existed. Over the weekend, I web-shopped some generic SMS marketing vendors, but I hadn’t moved beyond the window-shopping stage.<\/p>\n

And then today Ian posted his comment. And the product is precisely what we need, precisely the way we want it. The price is sweet — eight bucks a month per ad-code — and the codes are reusable. We’ll start tomorrow with five ad-codes, then grow as the business grows. For $40 a month, paid monthly, I’ll have something way better than IVR that delivers tons of value to our listing clients and to our buyer prospects. That totally rocks, and it’s a nice proof of the Bawldguy technique of comment-based marketing.<\/p>\n

I have a feature request, of course: We’re moving to SalesForce.com as our CRM — probably next month — and I would love it if DriveBuy would devote some attention to direct integration with SalesForce. They’re already there with TopProducer.<\/p>\n

Ian Greenleigh<\/a> works on commission, just like us. If you buy his product, reward his enterprise by buying from him. The link at the start of this paragraph is his email address. His direct phone number is 512-410-0282.<\/p>\n

(As a matter of disclosure, I have no financial stake in promoting DriveBuy. But they’re doing a job I want done, so I want to help them and Ian make more money. If you bristle at the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Not to undermine Chris Johnson’s message about salesmanship, which is spot-on and very-much-needed, but Ian Greenleigh of DriveBuy Technologies, in agreeing with Chris, demonstrated the value of social media marketing to the sales process. How? By posting a comment to Chris’ post, he drew attention to his product — a product we have been actively […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5,19],"tags":[],"class_list":{"0":"post-9550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9610,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9610\/does-your-smart-phone-hold-within-it-the-future-of-real-estate-marketing\/","url_meta":{"origin":9550,"position":0},"title":"Does your smart-phone hold within it the future of real estate marketing?","author":"Greg Swann","date":"September 1, 2009","format":false,"excerpt":"This from my Arizona Republic real estate column (permanent link): Do you have a smart-phone like the iPhone, Blackberry or Palm Pre? How much time do you spend on it? Is it possible that your smart-phone is your primary interface for accessing the internet? If you're not there already, can\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9583,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9583\/drivebuy-listings-plug-n-play-procedure-knock-out-presentation\/","url_meta":{"origin":9550,"position":1},"title":"DriveBuy listings: Plug-n-play procedure, knock-out presentation","author":"Greg Swann","date":"August 21, 2009","format":false,"excerpt":"We use the term \"drive-by listing\" to refer to the kind of listing you get with almost no human contact: \"The key's under the doormat. Look it over and tell me what we can get. Email me the paperwork.\" I have five of these right now, investor-specials that came in\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":213,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/213\/walking-the-rails-what-to-do-when-you-miss-the-cluetrain\/","url_meta":{"origin":9550,"position":2},"title":"Walking the rails: What to do when you miss the Cluetrain . . .","author":"Greg Swann","date":"August 15, 2006","format":false,"excerpt":"I would say that the Zillow.com's response to recent events has been pretty lame -- a vast silence punctuated by a gavotte with The Bubblette. But as clueless as they have been, I think the comment we got from one Brad Thompson takes the prize. Brad apparently works for realPING,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=0738204315","width":350,"height":200},"classes":[]},{"id":5271,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5271\/sherry-chris-to-be-keynote-speaker-at-unchained-orlando-online-marketing-conference\/","url_meta":{"origin":9550,"position":3},"title":"Sherry Chris To Be Keynote Speaker at Unchained Orlando Online Marketing Conference","author":"Brian Brady","date":"October 28, 2008","format":false,"excerpt":"I'm tickled pink with this announcement.\u00a0 Sherry Chris, CEO of Better Homes and Garden Real Estate will be the keynote speaker for the Bloodhound Blog Unchained Online Marketing Conference. Sherry has worked in real estate brokerage since 1980.\u00a0 She's worked for Royal Le Page, Real Living, and Prudential California.\u00a0 She\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","url_meta":{"origin":9550,"position":4},"title":"iMovie lets me produce six short real estate videos in three hours","author":"Greg Swann","date":"September 27, 2009","format":false,"excerpt":"I've never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we're doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to\u2026","rel":"","context":"In "BloodhoundBlog.TV"","block_context":{"text":"BloodhoundBlog.TV","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhoundblogtv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2974,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2974\/introducing-chris-johnson-new-market-survival-enthusiast\/","url_meta":{"origin":9550,"position":5},"title":"Introducing Chris Johnson, New Market Survival Enthusiast","author":"Greg Swann","date":"April 16, 2008","format":false,"excerpt":"Until today, I thought Richard Riccelli had the best job description among our contributors: \"Marketing Provocateur.\" Loan Officer Chris Johnson offers plausible competition with \"New Market Survival Enthusiast.\" Chris Johnson calls the tiny town of Westerville, Ohio, home -- a challenge for a loan officer. A prolific weblogger and an\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9550"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9550\/revisions"}],"predecessor-version":[{"id":9579,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9550\/revisions\/9579"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}