{"id":9596,"date":"2009-08-23T06:22:59","date_gmt":"2009-08-23T13:22:59","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9596"},"modified":"2009-09-01T11:33:10","modified_gmt":"2009-09-01T18:33:10","slug":"via-video-smoking-mr-potato-head","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9596\/via-video-smoking-mr-potato-head\/","title":{"rendered":"Via Video – Smoking Mr. Potato Head"},"content":{"rendered":"

No doubt. Real Estate agents (and arguably all biz people) should be creating content and publishing it to self hosted blogs that syndicate anywhere and everywhere on a regular basis. At the very least, the act itself makes us all better, (more thoughtful) practitioners at whatever it is we do. At the very best, google blesses us with huge amounts of juicy, free, profitable, organic traffic.<\/p>\n

From a practical point of view, I understand that most folks can’t spew out 500 words of relevant original stuff over a cup of coffee like the folks around BHB can, but I’ll argue that thanks to video it takes almost no real effort or talent to generate interesting online content that yields a high Return on (Time & Money) Invested!<\/em><\/strong><\/p>\n

For The “Record” : Writing = Crappy Relative ROI <\/h2>\n

I’ve got proofs empirical from managing and watching the analytics on a nice handful of blogs: Visitors spend much more time on and are more likely to interact with sites that offer a gallery of videos. How much more time? How much more interaction? Try double… YEAH DOUBLE! No poop. Not kidding. You can double the amount of real live interaction you generate from your social media efforts if you finally embrace this video stuff. <\/p>\n

Video’s been the next big thing for years, I know…<\/h2>\n

So why aren’t more real estate agents leveraging video to generate lots more biz for themselves?<\/p>\n

1. They don’t know what to record.
\n2. They perceive a technical barrier to getting ready for consumption video onto a web page.
\n3. Broker Owners still just don’t get it. Put simply, this stuff should be encouraged, enabled, and rewarded by ownership… but it’s not. (yet…)<\/p>\n

Over the next few days, I’ll try to show how easy and profitable leveraging video can be by providing what should be an easy to follow technical roadmap for any agent who chooses to drink the kool aid.<\/p>\n

In the meantime… in order to get some more eyeballs on this venture, here below is “Smoking Mr. Potato Head.” It took 5 minutes to record and get him live on this page. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No doubt. Real Estate agents (and arguably all biz people) should be creating content and publishing it to self hosted blogs that syndicate anywhere and everywhere on a regular basis. At the very least, the act itself makes us all better, (more thoughtful) practitioners at whatever it is we do. At the very best, google […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-9596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1162\/health-wealth-population-the-internet-and-more-wealth-these-folks-are-going-to-need-a-place-to-live\/","url_meta":{"origin":9596,"position":0},"title":"Health, wealth, population, the internet — and more wealth: These folks are going to need a place to live . . .","author":"Greg Swann","date":"March 17, 2007","format":false,"excerpt":"During the boom, I wondered if the results we were seeing might have been fed by a reinterpretation of tax laws -- deductibility of leveraged interest, the owner-occupant capital gains exclusion, the IRS Section 1031 tax-deferred exchange, accelerated depreciation of real estate related chattel assets, etc. In other words, were\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":945,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/945\/would-today-be-a-good-day-to-ask-these-folks-if-they-want-a-free-cma\/","url_meta":{"origin":9596,"position":1},"title":"Would today be a good day to ask these folks if they want a “free” CMA?","author":"Greg Swann","date":"January 25, 2007","format":false,"excerpt":"HouseValues.com lays off 60 employees. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2468,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2468\/heads-up-folks-theyre-not-consumers-theyre-his-cousins\/","url_meta":{"origin":9596,"position":2},"title":"Heads up, folks: They’re not consumers, they’re his cousins","author":"Greg Swann","date":"January 4, 2008","format":false,"excerpt":"What they're saying, no matter how true it might ring to you, is scripted. (Why does it ring true to you? Because they're parroting back to you the things you've written and read over the last two years.) They're not talking to your clients, they're trying to snare your broker\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12975\/tmi-and-its-application-to-real-estate-photos\/","url_meta":{"origin":9596,"position":3},"title":"TMI …and it’s application to Real Estate Photos","author":"Eric Blackwell","date":"August 13, 2010","format":false,"excerpt":"My latest couple of projects have involved a pretty intense look at the state of real estate listing photos. I have been working on some hyperlocal stuff in my brokerage where the listing photos have been a PRIMARY component of the site. I have also been working on a fun\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Half-bath-Small-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3143\/bloodhoundblog-unchained-real-estate-website-makeover\/","url_meta":{"origin":9596,"position":4},"title":"BloodhoundBlog Unchained: Real Estate Website Makeover…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time. Mary McKnight of RSS Pieces will review and suggest improvements to several web sites and weblogs:Mary Burak\u2019s Advanced Access Site JTC Realty Group\u2019s\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6913,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6913\/making-the-scene-how-to-create-new-public-scenius-scenes\/","url_meta":{"origin":9596,"position":5},"title":"Making the Scene: How to create new public Scenius scenes","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"I've written a ton about Scenius scenes, but, until lately, we've kept the scene creation praxis fairly close to our vests. I had documented the process very early for the folks who were involved in the original discussion of the Scenius idea, then shared that video how-to with other folks\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9596"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9596\/revisions"}],"predecessor-version":[{"id":9607,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9596\/revisions\/9607"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}