{"id":9601,"date":"2009-08-23T14:29:19","date_gmt":"2009-08-23T21:29:19","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9601"},"modified":"2013-02-05T16:57:27","modified_gmt":"2013-02-05T23:57:27","slug":"if-you-want-to-close-deals-force-registration","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9601\/if-you-want-to-close-deals-force-registration\/","title":{"rendered":"If You Want to Close Deals, Force Registration"},"content":{"rendered":"<p>Let me repeat that: If you want to close more deals, force your users to register to view property listings on your website.\u00a0 I can back this up with hard data.\u00a0 I can back this up with recent data.\u00a0 If you allow open registration on your IDX\/RETS site, you do not receive better leads than the broker\/agent with forced registration.<\/p>\n<p><strong>Anyone who tells you otherwise has no idea what they are talking about.<\/strong> They either have no data, have never analyzed their data, have never tested, or have never sold or been involved in helping agents sell real estate. Let me repeat that: <strong>They have no idea what they are talking about.<\/strong><\/p>\n<p>I have confirmed these findings with:<\/p>\n<ul>\n<li><a href=\"www.homesinlouisville.com\">Eric Blackwell<\/a><\/li>\n<li><a href=\"http:\/\/www.columbushomeshow.com\">Wayne Long<\/a><\/li>\n<li><a href=\"http:\/\/www.ryanwardrealestate.com\">Ryan Ward<\/a><\/li>\n<li><a href=\"http:\/\/www.realestatewebmasters.com\">Morgan Carey<\/a><\/li>\n<li><a href=\"http:\/\/www.homegain.com\">Louis Cammarosano<\/a><\/li>\n<li><a href=\"http:\/\/www.ericbramlett.com\">Me<\/a><\/li>\n<\/ul>\n<p>Each person listed above gets a minimum of 300 visitors per day from qualified sources &#8211; SEO, PPC, or social media ads.\u00a0 Two people listed above have <strong>significantly <\/strong>more data that proves this.<\/p>\n<p>If you don&#8217;t get at least 100 visitors per day of potential customers to your site, then you have no real data to confirm or deny these findings.<\/p>\n<p>Every person I know who has tested forced vs. open registration who has significant traffic has opted for forced registration, and has seen an explosion in the number of leads, no degradation in lead quality, and as a result, has closed more deals.<\/p>\n<p>Someone please <strong>prove<\/strong> me wrong.\u00a0 With hard data.<\/p>\n<p>If you want to close more deals, force registration.\u00a0 The only thing open registration will do for you is get you a table with the cool kids at the conferences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me repeat that: If you want to close more deals, force your users to register to view property listings on your website.\u00a0 I can back this up with hard data.\u00a0 I can back this up with recent data.\u00a0 If you allow open registration on your IDX\/RETS site, you do not receive better leads than [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-9601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15150\/videos-are-in-my-arsenal-lead-conversation-its-battle-time\/","url_meta":{"origin":9601,"position":0},"title":"Video&#8217;s are in my arsenal &#8211; Lead conversation &#8211; It&#8217;s battle time","author":"Robert Worthington","date":"September 25, 2011","format":false,"excerpt":"If you were me, you wouldn't love my annual paychecks. As a matter of fact, I've started out far worst that Russell Shaw was for the first nine years of his career, before he got into radio advertising. I've been searching for a way to build credibility online. If you've\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8821,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8821\/those-who-can-not-remember-the-past-are-condemned-to-repeat-it\/","url_meta":{"origin":9601,"position":1},"title":"Those Who Can Not Remember The Past Are Condemned To Repeat It","author":"Doug Quance","date":"June 9, 2009","format":false,"excerpt":"Add This 1934 Cartoon To The \"There's Nothing New Under The Sun\" List: If you think the housing market is bad now - just wait until these economic policies drive interest rates up... and don't kid yourself - they're heading up NOW. George Santayana knew what he was talking about.\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Click for larger image","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/06\/1934cartoon.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1220,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1220\/a-boston-advertising-photographer-becomes-a-boston-real-estate-photographer-with-stunning-results\/","url_meta":{"origin":9601,"position":2},"title":"A Boston advertising photographer becomes a Boston real estate photographer &#8212; with stunning results","author":"Greg Swann","date":"March 26, 2007","format":false,"excerpt":"Richard Riccelli fingered this New York Times article on real estate photography and related technologies (it's behind a registration wall to make sure you know they don't get it). Evidently, Richard had been impressed enough with my ideas about real estate photography to impress them upon the professional advertising photographer\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7582,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7582\/meet-my-new-bff-gotowebinar\/","url_meta":{"origin":9601,"position":3},"title":"Meet My New BFF:  GoToWebinar","author":"Mark Green","date":"March 26, 2009","format":false,"excerpt":"Hate cold calling?\u00a0 No, not you Chris Johnson.\u00a0 I mean the rest of us. Me too.\u00a0 So I invested a few dollars into GoToMeeting and a few hours promoting a few educational Webinars with Brian Brady on Facebook and LinkedIn. If you can deal with my goofball face and occasional\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/527\/real-estate-weblogs-and-the-google-sandbox-of-doom\/","url_meta":{"origin":9601,"position":4},"title":"Real estate weblogs and the Google Sandbox of Doom . . .","author":"Greg Swann","date":"October 11, 2006","format":false,"excerpt":"I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1591\/jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy\/","url_meta":{"origin":9601,"position":5},"title":"Jeff Brown hits the big time: Copyblogger praises Brown and Brown&#8217;s give-to-get white-paper strategy","author":"Greg Swann","date":"June 27, 2007","format":false,"excerpt":"From Brian Clark's Copyblogger.com, guest contributer Mike Stelzner writes:Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9601"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9601\/revisions"}],"predecessor-version":[{"id":16282,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9601\/revisions\/16282"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}