{"id":9610,"date":"2009-09-01T17:17:48","date_gmt":"2009-09-02T00:17:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9610"},"modified":"2009-09-01T17:17:36","modified_gmt":"2009-09-02T00:17:36","slug":"does-your-smart-phone-hold-within-it-the-future-of-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9610\/does-your-smart-phone-hold-within-it-the-future-of-real-estate-marketing\/","title":{"rendered":"Does your smart-phone hold within it the future of real estate marketing?"},"content":{"rendered":"

This from my Arizona Republic<\/i> real estate column (permanent link<\/a>):<\/p>\n

Do you have a smart-phone like the iPhone, Blackberry or Palm Pre? How much time do you spend on it? Is it possible that your smart-phone is your primary interface for accessing the internet? If you’re not there already, can you foresee a day when that might be the case?<\/p>\n

It’s certainly that way for us, and we see smart-phone surfing as the next big wave in internet use. Because of that, we’re devoting more of our marketing efforts to promoting real estate by smart-phone.<\/p>\n

As an example, we just added SMS messaging from a company called Drive-Buy Technologies<\/a>. If you happen to drive by one of our listings, you can text a short message to a pre-set SMS account number and you will get a return SMS message with a link to a mobile web site featuring property details, photos and a link to that property’s main web site.<\/p>\n

I’ve never been a huge fan of video as a real estate marketing tool. But smart-phone technology is changing my opinion. The integration of YouTube into smart-phones is so seamless that touring a home by video — as you sit outside in your car — is suddenly a viable option.<\/p>\n

Another use for real estate video on smart-phones would be a sixty-second neighborhood tour — photos of houses, nearby stores and restaurants, schools and parks. And that video might link back to a Google map of the neighborhood, with each featured landmark shown on the map.<\/p>\n

We’ve also just added the SmarterAgent<\/a> smart-phone MLS client. This is a tiny app that gives you access to the full Phoenix-area MLS database. You can search for homes any way you want — by address, zip code, school district, MLS number. Even cooler, the app will use your smart-phone’s built-in GPS system to show you listings at your current location.<\/p>\n

Is the smart-phone the future of real estate search? Maybe not, but when you spot the house of your dreams, won’t it be nice to find out all about it — right there on the spot?<\/p>\n

 
Spread the word:<\/em><\/strong> Click here for <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This from my Arizona Republic real estate column (permanent link): Do you have a smart-phone like the iPhone, Blackberry or Palm Pre? How much time do you spend on it? Is it possible that your smart-phone is your primary interface for accessing the internet? If you’re not there already, can you foresee a day when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5,19],"tags":[],"class_list":{"0":"post-9610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":213,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/213\/walking-the-rails-what-to-do-when-you-miss-the-cluetrain\/","url_meta":{"origin":9610,"position":0},"title":"Walking the rails: What to do when you miss the Cluetrain . . .","author":"Greg Swann","date":"August 15, 2006","format":false,"excerpt":"I would say that the Zillow.com's response to recent events has been pretty lame -- a vast silence punctuated by a gavotte with The Bubblette. But as clueless as they have been, I think the comment we got from one Brad Thompson takes the prize. Brad apparently works for realPING,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=0738204315","width":350,"height":200},"classes":[]},{"id":875,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/875\/apple-tv-will-present-on-line-videos-in-bug-chunks\/","url_meta":{"origin":9610,"position":1},"title":"Apple TV will present on-line videos in big chunks . . . ?","author":"Greg Swann","date":"January 9, 2007","format":false,"excerpt":"The Unofficial Apple Weblog, live-blogging from Steve Jobs' Macworld keynote address:Apple TV Price $299. I want one. Ships February. Taking orders today. \"Enjoy your media on your big-screen TV.\"Okay... This is Carmen Sandoval from today's episode of Flipper Nation -- blown up to display on the 70-inch Sony Bravia LCD\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","url_meta":{"origin":9610,"position":2},"title":"iMovie lets me produce six short real estate videos in three hours","author":"Greg Swann","date":"September 27, 2009","format":false,"excerpt":"I've never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we're doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to\u2026","rel":"","context":"In "BloodhoundBlog.TV"","block_context":{"text":"BloodhoundBlog.TV","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhoundblogtv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9550,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9550\/ian-greenleigh-of-drivebuy-technologies-used-the-bawldguy-technique-to-promote-sms-marketing-by-social-media-and-sold-his-product-to-the-biggest-nosed-sneezer-in-the-renet\/","url_meta":{"origin":9610,"position":3},"title":"Ian Greenleigh of DriveBuy Technologies used the Bawldguy technique to promote SMS marketing by social media — and sold his product to the biggest-nosed sneezer in the RE.net","author":"Greg Swann","date":"August 19, 2009","format":false,"excerpt":"Not to undermine Chris Johnson's message about salesmanship, which is spot-on and very-much-needed, but Ian Greenleigh of DriveBuy Technologies, in agreeing with Chris, demonstrated the value of social media marketing to the sales process. How? By posting a comment to Chris' post, he drew attention to his product -- a\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9508,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9508\/hey-zillow-hey-trulia-hey-smarteragent-heres-what-i-really-want-in-a-smart-phone-app\/","url_meta":{"origin":9610,"position":4},"title":"Hey Zillow, hey Trulia, hey SmarterAgent: Here’s what I really want in a smart-phone app…","author":"Greg Swann","date":"August 13, 2009","format":false,"excerpt":"Not for me -- for our lenders... Until lately, lenders and title people never really lived in our world. You could get 'em on the phone all day long -- so long as it wasn't Sunday, so long as it wasn't 9:30 at night. That's changing, thank goodness, especially with\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7058,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7058\/taking-little-teeny-steps-toward-single-property-web-sites-on-little-teeny-mobile-web-browsers-on-little-teeny-mobile-phones\/","url_meta":{"origin":9610,"position":5},"title":"Taking little teeny steps toward single-property web sites on little teeny mobile web browsers on little teeny mobile phones","author":"Greg Swann","date":"February 23, 2009","format":false,"excerpt":"Little Teeny Eyes by Tom Digby Oh we got a new computer but it's quite a disappointment 'Cause it always gave this same insane advice: \"OH YOU NEED LITTLE TEENY EYES FOR READING LITTLE TEENY PRINT LIKE YOU NEED LITTLE TEENY HANDS FOR MILKING MICE.\" So we re-read the instruction\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9610"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9610\/revisions"}],"predecessor-version":[{"id":9611,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9610\/revisions\/9611"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}