{"id":968,"date":"2007-01-30T01:34:12","date_gmt":"2007-01-30T08:34:12","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=968"},"modified":"2007-01-30T01:36:17","modified_gmt":"2007-01-30T08:36:17","slug":"transparency-and-the-wizard-of-oz","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/968\/transparency-and-the-wizard-of-oz\/","title":{"rendered":"Transparency And The Wizard Of Oz"},"content":{"rendered":"

OZ’S VOICE:<\/strong> Do not arouse the wrath of the Great and Powerful Oz! I said — come back tomorrow!<\/p><\/blockquote>\n

I bought my first house in 1984 when I was 22 years old. It was in Speedway, IN.<\/strong> I do not remember much about the detail of the transaction, but I do remember sifting through the classifieds of the newspaper, trying to get a feel for what I might be able to afford. I remember feeling lost. I didn’t know anyone in the real estate industry or where to begin, so I began calling around for someone to assist me. I had no clue what to look for. If someone had said, “come back tomorrow,” if I wanted the information, I would have had to come back tomorrow. How else was I going to get what I wanted?<\/p>\n

When I look back, I’m amazed at how little control we as consumers had over what we were shown.<\/strong> I don’t remember giving it a second thought at the time. The real estate agent was like the Great and Powerful Oz. I was just happy to have a sitting.<\/p>\n

DOROTHY:<\/strong> If you were really great and powerful, you’d keep your promises!<\/p>\n

OZ’S VOICE:<\/strong> Do you presume to criticize the Great Oz?<\/p><\/blockquote>\n

[Toto pulls back the curtain to reveal the Wizard at the controls. The Wizard is unaware]<\/em><\/p><\/blockquote>\n

OZ’S VOICE: <\/strong>You ungrateful creatures! Think yourselves lucky that I’m giving you audience tomorrow, instead of twenty years from now!<\/p><\/blockquote>\n

[He turns, looks and sees that the curtain is gone — reacts and turns back to the controls]<\/em><\/p><\/blockquote>\n

OZ’S VOICE:<\/strong> Oh — oh oh! The Great Oz has spoken! Oh — Oh…<\/p><\/blockquote>\n

[The Wizard pulls back the curtain]<\/em><\/p><\/blockquote>\n

I get it. The Wizard had a great gig.<\/strong> Who’d want to give up being the Great and Powerful Oz? I know why he’d want to pull back the curtain. I know why he’d try to pretend no one saw him. Wouldn’t you do the same thing?<\/p>\n

And I can understand why real estate agents were reluctant to move boldly to the Internet, to give up the information. I mean, for goodness sakes, they were Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

OZ’S VOICE: Do not arouse the wrath of the Great and Powerful Oz! I said — come back tomorrow! I bought my first house in 1984 when I was 22 years old. It was in Speedway, IN. I do not remember much about the detail of the transaction, but I do remember sifting through the […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1486,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1486\/oc-registers-matt-padilla-talks-mortgages-blogging-and-the-main-stream-media\/","url_meta":{"origin":968,"position":0},"title":"OC Register’s Matt Padilla talks mortgages, blogging, and the main-stream media","author":"Morgan Brown","date":"May 30, 2007","format":false,"excerpt":"On my home blog, Blown Mortgage, I have the honor of talking with some of the best people in our industry about their take on the current market and the forces that are shaping each of our lives in this profession. I've interviewed housing bears, loan originators, marketers and more.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3346\/the-iphone-3g-goes-live-tomorrow-with-over-500-dedicated-apps-already-available-at-the-iphone-store\/","url_meta":{"origin":968,"position":1},"title":"The iPhone 3G goes live tomorrow — with over 500 dedicated apps already available at the iPhone store","author":"Greg Swann","date":"July 10, 2008","format":false,"excerpt":"Apple. John Cook with a nice Jott for the iPhone video. Most popular apps so far. TechCrunch's picks. LifeHacker's picks. Continuous fanboy fanaticism at The Unofficial Apple Weblog. Here is a sweet built-for-the-iPhone iPhone User's Guide. I know Cathy wants to buy tomorrow -- the 16GB white monsters with Jawbones.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1137,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1137\/reminder-russell-shaw-sales-sussess-seminar-tomorrow\/","url_meta":{"origin":968,"position":2},"title":"Reminder: Russell Shaw Sales Success Seminar tomorrow","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"As a reminder, tomorrow is the first of the Russell Shaw Sales Success seminars. The event will be held Tuesday March 13, 2007, at the offices of North American Title, 3200 East Camelback Road, Phoenix, AZ 85018. The event will run from 6:30 PM to approximately 9:30 PM, and refreshements\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2214,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2214\/stifle-those-yawns-cyberhomes-is-coming-out-of-beta\/","url_meta":{"origin":968,"position":3},"title":"Stifle those yawns: CyberHomes is coming out of beta","author":"Greg Swann","date":"November 12, 2007","format":false,"excerpt":"Q: Is there room in the Realty.bot business for a third major player? A: What business? Joel Burslem came to Phoenix last week, and I had a chance to spend a few hours with him before he flew back to Portland. Because I live and breathe real estate and because\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":689,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/689\/real-estate-news-there-may-in-fact-truly-be-a-day-beyond-tomorrow\/","url_meta":{"origin":968,"position":4},"title":"Sunday real estate news: There may, in fact, truly be a day beyond tomorrow . . .","author":"Greg Swann","date":"November 26, 2006","format":false,"excerpt":"The Arizona Republic is positively ripe with real estate stories today. First up, the amazingly ugly Chateaux on Central condominium development is being forced into bankruptcy. The homes were to sell for $2- to $4-million for apartments as many as six-stories tall -- not a misprint. Freddy Krueger and Damien\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3315,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3315\/were-off-to-beat-the-wizard\/","url_meta":{"origin":968,"position":5},"title":"We’re off to beat the Wizard…","author":"John Rowles","date":"July 2, 2008","format":false,"excerpt":"I found BloodHoundBlog by following a link from a comment Greg made on an Inman story that I had also commented on. It was pretty typical Inman fare -- \"Blog your way to a Fortune in Real Estate\" was the implied headline. When I arrived here I felt like Dorothy\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}