{"id":9698,"date":"2009-09-08T19:41:44","date_gmt":"2009-09-09T02:41:44","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9698"},"modified":"2009-09-08T19:41:44","modified_gmt":"2009-09-09T02:41:44","slug":"is-social-media-marketing-worth-the-effort","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9698\/is-social-media-marketing-worth-the-effort\/","title":{"rendered":"Is Social Media Marketing Worth The Effort ?"},"content":{"rendered":"

Greg Swann and I are working together, later this week. \u00a0We’re meeting in Phoenix to do some video work (mostly Q & A stuff), discuss the what we want BloodhoundBlog Unchained<\/a> to look like, \u00a0and host a discussion about SMM at the \u00a0Phoenix Association of REALTORs<\/a> (with Kerry Melcher<\/a>).<\/p>\n

We KNOW social media marketing works because we’re both busy but we really want to start measuring the efficacy of each effort. \u00a0BloodhoundBlog Unchained is a labor of love. \u00a0Our profits have been miniscule but we learn so much from the process of hosting the conference. \u00a0Hobby or not, we’re still committed to producing the premier three-day workshop, about online real estate and mortgage marketing, in the industry.<\/p>\n

One of the reasons Greg and I have such a great partnership is that we approach the same issue from completely opposite camps. \u00a0Many of you have seen us “do our bit” about filling the funnel vs. pure pull marketing. I’m gonna let y’all in on a secret; we both practice what the other preaches.<\/p>\n

I watched the forced registration issue<\/a> with great interest. \u00a0I’m spending thousands of dollars to have a similar IDX for mortgage rates developed. \u00a0Naturally, I want to recoup the thousands as quickly as possible without threatening the customer to the point of having her click away.<\/p>\n

I’ve watched people preach expertise about SMM who have never dealt with a bad Yelp rating<\/a>, never engaged a stranger about their profession on Facebook, and haven’t monitored their blog comments in a year. \u00a0We’re all trying to find the highest and best use of our time while providing good content for the stranger who graces our websites with a question.<\/p>\n

I want those people to become prospects, then customers, then clients, then sneezing fans<\/a> but I don’t want to spend all day wired to the laptop or answering questions via e-mail.<\/p>\n

Our critical mission is to find out what works and what doesn’t. \u00a0Most of the ideas we develop come from questions in these little workshops we do. People ask us questions and Greg and I try to find the answers. \u00a0Those answers usually come from you; we Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Greg Swann and I are working together, later this week. \u00a0We’re meeting in Phoenix to do some video work (mostly Q & A stuff), discuss the what we want BloodhoundBlog Unchained to look like, \u00a0and host a discussion about SMM at the \u00a0Phoenix Association of REALTORs (with Kerry Melcher). We KNOW social media marketing works […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-9698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6370\/last-call-for-end-of-the-year-discounts-on-tickets-for-bloodhoundblog-unchained-in-phoenix-april-28-may-1-2009-and-catch-us-for-free-at-zillows-offices-in-seattle-on-february-12\/","url_meta":{"origin":9698,"position":0},"title":"Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12","author":"Greg Swann","date":"December 31, 2008","format":false,"excerpt":"This is the front and back face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6191\/the-way-of-the-farmer-a-video-podcast-from-bloodhoundblog-unchained-in-phoenix-2008-using-the-internet-social-media-and-direct-marketing-to-farm-for-listings\/","url_meta":{"origin":9698,"position":1},"title":"The Way of the Farmer, a video podcast from BloodhoundBlog Unchained in Phoenix, 2008: Using the internet, social media and direct marketing to farm for listings","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Here is both the best and the worst of BloodhoundBlog Unchained so far. It's the best, or a piece of the best, because it covers a great deal of hard-nosed, hard-boiled, hard-headed nuts and bolts real estate sales technology in rapid-fire fashion. It's the worst, or of a piece with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2596,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2596\/were-finally-ready-to-start-selling-bloodhoundblog-unchained-tickets-and-you-can-get-yours-at-the-special-guerrilla-price\/","url_meta":{"origin":9698,"position":2},"title":"We’re finally ready to start selling BloodhoundBlog Unchained tickets — and you can get yours at the special Guerrilla price","author":"Greg Swann","date":"February 14, 2008","format":false,"excerpt":"We finally sorted out the details on the venue for BloodhoundBlog Unchained. We're going to be at The Heard Museum Event Center in Downtown Phoenix on May 18-20th, 2008. Note the slight date change; that was a wrinkle in our negotiations. The facility itself is beyond cool -- a vast\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5909,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5909\/bloodhoundblog-unchained-in-phoenix-will-be-a-hands-on-overhaul-of-your-online-and-offline-marketing-enroll-now-to-be-sure-you-get-a-seat\/","url_meta":{"origin":9698,"position":3},"title":"BloodhoundBlog Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing – enroll now to be sure you get a seat","author":"Greg Swann","date":"December 3, 2008","format":false,"excerpt":"We've got the dates for BloodhoundBlog Unchained in Phoenix: April 28th to May 1st, 2009. We've got the location: The Radisson Phoenix Airport Hotel North, 427 North 44th St, Phoenix, AZ 85008. And we've got the game plan: A three-day Guerilla Marketing Boot Camp during which you're going to completely\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7884,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7884\/if-you-want-to-learn-what-we-know-and-to-learn-what-we-are-learning-youre-coming-to-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":9698,"position":4},"title":"If you want to learn what we know — and to learn what we are learning — you’re coming to BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"April 14, 2009","format":false,"excerpt":"Okay, this is my last pitch for BloodhoundBlog Unchained in Phoenix. If you can't figure out which side of the bread has the butter on it, you're just going to have to wear a bib. Here's the deal: What we're going to teach you, nobody teaches. We're going to go\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5873,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5873\/the-thanksgiving-day-scenius-at-bloodhoundblog\/","url_meta":{"origin":9698,"position":5},"title":"The Thanksgiving Day scenius at BloodhoundBlog","author":"Greg Swann","date":"November 27, 2008","format":false,"excerpt":"Teri Lussier and Eric Blackwell get up early in a time zone two hours earlier than mine. Cheryl Johnson lives an hour later than me, but I don't think she ever sleeps. Anyway, this morning I woke up to Teri, Eric and Cheryl gnawing on a bunch of insanely great\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9698"}],"version-history":[{"count":6,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9698\/revisions"}],"predecessor-version":[{"id":9704,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9698\/revisions\/9704"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}