{"id":97,"date":"2006-07-17T18:59:31","date_gmt":"2006-07-18T01:59:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=97"},"modified":"2006-07-17T23:18:00","modified_gmt":"2006-07-18T06:18:00","slug":"kicking-and-screaming-the-revision-cycle-that-will-lead-to-realtor-20","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/97\/kicking-and-screaming-the-revision-cycle-that-will-lead-to-realtor-20\/","title":{"rendered":"Kicking and screaming?: The revision cycle that will lead to Realtor 2.0&#8230;"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/NewSigns.jpg\" align=\"right\" hspace=\"6\" width=\"240\"\/><a href=\"http:\/\/www.crs.com\/Advantage\/202\"  target=\"_blank\">The Council of Residential Specialists<\/a> is running a Promotional Materials Contest for CRS designees:<\/p>\n<blockquote><p>Great promotional materials and a solid marketing plan lead to better name recognition, more clients and a better bottom line for your business. They can also lead to great cash prizes and peer recognition when you sign up for the CRS 2006 Promotional Contest.<\/p><\/blockquote>\n<p>We are a marketing practice. We believe in marketing like fish believe in water. It would be an error to say that marketing is a part of everything we do. Instead, everything we do is a facet of our marketing vision.<\/p>\n<p>Anyway, I entered two of our efforts in the contest. Unfortunately, if you&#8217;re not a member of the Council, you can&#8217;t get to the web page where the contest entries are on exhibit. From our own site, here are our two entries:<\/p>\n<ul>\n<li><a href=\"http:\/\/1134westculverst.com\/\" target=\"_blank\">A fairytale cottage in FQ Story<\/a> &#8212; This is a web site we built for one of our listings. We do a site like this for every home we list, but this was the best one we did this year.<\/li>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/SignPhilosophy.pdf\" target=\"_blank\">How our signs work to sell your home&#8230;<\/a> &#8212; This is a marketing flyer that we use to explicate our very elaborate yard sign strategy.<\/li>\n<\/ul>\n<p>If, perchance, you <i>are<\/i> a Council member, please feel free to go <a href=\"http:\/\/www.crs.com\/Advantage\/203?seq=12\" target=\"_blank\">here<\/a> and <a href=\"http:\/\/www.crs.com\/Advantage\/203?seq=22\" target=\"_blank\">here<\/a> to vote for our entries. I would never, ever think to spam the voting for an on-line contest. That would reflect too great an understanding of the inter&#8211; oh, wait&#8230;<\/p>\n<p>The true fact is that, until now, I have been careful <i>not<\/i> to share ideas with other Realtors. We sit back and look at absolutely everything. If we see something we think shows promise, we deconstruct it down to the original idea, then rebuild it our way, keeping what we think it good, jettisoning the rest and adding everything that is uniquely our own. But for the most part, other Realtors just act bored when we even presume to talk about marketing, so we just sit down, shut up and take it all in. Better for us, anyway: If our competitors don&#8217;t understand what we&#8217;re doing, they <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/97\/kicking-and-screaming-the-revision-cycle-that-will-lead-to-realtor-20\/#more-97\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Council of Residential Specialists is running a Promotional Materials Contest for CRS designees: Great promotional materials and a solid marketing plan lead to better name recognition, more clients and a better bottom line for your business. They can also lead to great cash prizes and peer recognition when you sign up for the CRS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-97","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1061,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1061\/judging-quality-not-popularity\/","url_meta":{"origin":97,"position":0},"title":"Judging quality, not popularity . . .","author":"Greg Swann","date":"February 21, 2007","format":false,"excerpt":"I won 2,500 packages of Ramen noodles in a CRS marketing materials contest. You can read all about my less-than-stirring victory at InmanBlog... Technorati Tags: real estate, real estate marketing","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/832\/nar-dead-pool\/","url_meta":{"origin":97,"position":1},"title":"NAR dead pool . . . ?","author":"Greg Swann","date":"January 1, 2007","format":false,"excerpt":"One of the things Cathy did yesterday between finishing her real estate work and popping the cork on the champagne (she makes me do that, of course), was paying our dues. Not figuratively -- literally. Yesterday was the deadline to pay the following creditors:Phoenix Association of RealtorsArizona Association of RealtorsNational\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2302,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2302\/how-could-the-initial-crs-stand-for-clueless-morons-club\/","url_meta":{"origin":97,"position":2},"title":"How could the initials C.R.S. stand for Clueless Morons Club?","author":"Greg Swann","date":"December 1, 2007","format":false,"excerpt":"The printed membership directory came in today's mail. Straight to the trash barrel, unopened. Who's the real moron, though? I pay to belong to the Clueless Morons Club. I pay to have the Morons-in-Charge print and mail a membership directory for me to throw away... Technorati Tags: real estate, real\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/165\/signs-of-competitive-advantage\/","url_meta":{"origin":97,"position":3},"title":"Signs of competitive advantage . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"I've written about our signs before. Counting the custom rider and the rental for the post, a configuration like that shown to the right costs about $275. The post rental is per house, of course, as is the cost of the rider. The top and middle signs are re-usable, but\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/953\/podcast-with-russell-shaw-part-three-a-certain-convocation-of-politic-realtors\/","url_meta":{"origin":97,"position":4},"title":"Podcast with Russell Shaw, Part Three: A certain convocation of politic Realtors","author":"Greg Swann","date":"January 27, 2007","format":false,"excerpt":"And this is the third of our podcasts with mega-producing Realtor and BloodhoundBlog contributor Russell Shaw. This segment is a freeform colloquy between Russell, my wife and business partner, Cathleen Collins, and myself. We hit a vast array of topics, including Russell regaling us with a story about how he\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1381,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1381\/if-you-were-the-cutest-dog-at-the-dog-show-would-you-work-for-world-peace-or-would-you-just-go-for-the-contact-info\/","url_meta":{"origin":97,"position":5},"title":"If you were the cutest dog at the dog show, would you work for world peace, or would you just go for the contact info?","author":"Greg Swann","date":"May 3, 2007","format":false,"excerpt":"Give Shaun McLane of EKDAY.com credit for self-promotional skills, anyway. He has started a new site called Posh'd, which is -- I kid you not -- a beauty contest for real estate web site. Say that again: He is finding the least ugly of -- let's face it -- the\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}