{"id":9727,"date":"2009-09-11T14:15:46","date_gmt":"2009-09-11T21:15:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9727"},"modified":"2009-09-12T14:56:44","modified_gmt":"2009-09-12T21:56:44","slug":"twittering-twitts-of-twittledom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9727\/twittering-twitts-of-twittledom\/","title":{"rendered":"Twittering Twitts of Twittledom"},"content":{"rendered":"

\"tweedledee-tweedledum\"I have always loved Through the Looking Glass<\/em> by Lewis Carroll<\/a>.\u00a0 It is many things, not least of which is a truly amazing exposition on language.\u00a0 I bring this up because I recently read Brian Brady’s piece entitled Is Social Media Marketing Worth the Effort<\/em><\/a> and quickly imagined myself on a walk with The Walrus and the Carpenter.\u00a0 Greg Swan commented on Brian’s piece by publishing a video of <\/a>himself<\/a>, <\/em>talking to us about his lack of interest in Social Media Marketing.\u00a0 I can only describe this as so eerily representative of what one might find on the other side of Mr. Carroll’s looking glass that it’s borderline derivative! For reasons that will be clear in a moment, I felt compelled to jump into the conversation.<\/p>\n

‘Contrariwise,’ continued Tweedledee, ‘if it was so, it might be; and if it were so, it would be; but as it isn’t, it ain’t.\u00a0 That’s logic.’<\/p><\/blockquote>\n

That’s logic… You just have to love the confidence of that line.\u00a0 What’s even more interesting is how well this quote appears to sum up a few of our SMM darlings.\u00a0 I’m thinking of Twitter here and as a matter of full disclosure: I’ve never used it.\u00a0 As a matter of fact, I don’t believe I’ve used any<\/em> Social Media in a way that can be measured for Return on Investment or conversion of prospects into customers.\u00a0 As a matter of fact, the very idea of measuring return on investment or counting conversions goes a long way in explaining why so few people succeed in our business: they confuse marketing with advertising.\u00a0 I’m itching to write a piece exploring that malady and will get to it as soon as I can carve out a little extra time.\u00a0 But meanwhile, we have Twitter.\u00a0 I know people right here in the Hound who are so old-school when it comes to marketing that they’re actually successful<\/em> in this business (I’m not directly referring to the Bawldguy here, but if you’re still unsure I will look in his direction and whistle) and yet even HE<\/em> has a Twitter account!\u00a0 Go figure…<\/p>\n

In Twitter Policies Come to <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have always loved Through the Looking Glass by Lewis Carroll.\u00a0 It is many things, not least of which is a truly amazing exposition on language.\u00a0 I bring this up because I recently read Brian Brady’s piece entitled Is Social Media Marketing Worth the Effort and quickly imagined myself on a walk with The Walrus […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,29,6,5],"tags":[],"class_list":{"0":"post-9727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-casual-friday","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","url_meta":{"origin":9727,"position":0},"title":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard:A website preview and a free offer all on a business card... Each card features a common contact front with a different info back that makes a free offer --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":9727,"position":1},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1129,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1129\/stopping-traffic-to-sell-houses\/","url_meta":{"origin":9727,"position":2},"title":"Stopping traffic to sell houses","author":"Greg Swann","date":"March 9, 2007","format":false,"excerpt":"This is another level of our hoped-for untouchable assault on the marketplace. I've talked about our custom signs before, but this is what everything looks like on the post. We compete against broker's signs -- never custom but really, really ugly. We built a promo postcard out of the main\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2346\/marketing-firms-any-chance-of-ever-hitting-above-the-mendoza-line\/","url_meta":{"origin":9727,"position":3},"title":"Marketing Firms — Any Chance of Ever Hitting Above the Mendoza Line?","author":"Jeff Brown","date":"December 10, 2007","format":false,"excerpt":"First, for those of you now wondering what the heck the Medoza Line is, here's the short version. I come from the Mario Mendoza school, not Minnie Mendoza, as Mario was actually a major leaguer for nine years. Anyway, all it refers to is Mendoza's consistently inept performance at the\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/118\/fast-is-the-new-slow\/","url_meta":{"origin":9727,"position":4},"title":"Fast is the new slow…","author":"Greg Swann","date":"July 21, 2006","format":false,"excerpt":"Last Friday Seth Godin offered galley copies of his new book, Small Is the New Bigto the first 30 people to send an email to his publisher. I was lucky enough to have the opportunity to be fast enough to respond -- an apposite metaphor for internet marketing generally. The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=1591841267","width":350,"height":200},"classes":[]},{"id":2980,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2980\/who-can-reinvent-real-estate-marketing-at-mikecandoitcom-mike-rohrig-howls-like-a-portland-bloodhound\/","url_meta":{"origin":9727,"position":5},"title":"Who can reinvent real estate marketing? At MikeCanDoIt.com Mike Rohrig howls like a Portland Bloodhound…","author":"Greg Swann","date":"April 16, 2008","format":false,"excerpt":"Look at this. Isn't that...? Yes -- that's a custom yard sign, mounted right there in the yard. Here it is up close: The sign was made by Mike Rohrig, a Portland Realtor and Broker who is pushing the boundaries on his marketing. 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