{"id":9753,"date":"2009-09-12T21:04:03","date_gmt":"2009-09-13T04:04:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9753"},"modified":"2009-09-12T21:04:03","modified_gmt":"2009-09-13T04:04:03","slug":"why-we-should-rename-it-smp-social-media-prospecting","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9753\/why-we-should-rename-it-smp-social-media-prospecting\/","title":{"rendered":"Why We Should Rename It SMP (Social Media Prospecting)"},"content":{"rendered":"

I asked if SMM were dead<\/a> as a precursor to our session with the Phoenix Association of REALTORs<\/a>. \u00a0 A few of y’all mentioned that social media was helpful as a lead generation tool. \u00a0I suggested this yesterday and \u00a0I want to be perfectly clear about the utility of social sites as lead generation pools.<\/p>\n

Serially creating overly commercial, spammy messages on your Facebook status bar is never going to be effective<\/strong>. \u00a0Kelley Koelher once said in my Unchained session<\/a> that you’re supposed to be SOCIAL on social media.<\/p>\n

I don’t disagree<\/strong>. \u00a0I often liken your behavior on social media like a party, wedding, or community event. \u00a0If you showed up to cousin Fred’s wedding and handed out your business card, you should be tossed out on your ear. \u00a0If \u00a0bride Wilma’s sister asks you “What’s the market doing<\/em> ?”, it makes sense for you to get her number and reconnect with her a week later.<\/p>\n

Now, more than ever, prospecting is paramount to success as a REALTOR. \u00a0Consider this video of Gary Keller and Jay Papasan, discussing the shift from marketing to prospecting.
\n<\/object>
\nHere are my takeaways:<\/strong><\/p>\n
    \n
  1. the 8 X 8 is about cementing a relationship. \u00a0These can be phone calls, interactive comments on social media sites, e-mails, and postcards. \u00a0I think 3-4 different forms of media touches hardens the relationship cement quickly<\/li>\n
  2. the 33 touch is about saturation. \u00a0I can’t stress enough that you must have permission to continue this saturation strategy on a prospective client<\/li>\n
  3. The monthly newsletter is a non-threatening way to buy brain cells. \u00a0My yellow postcard might only be read for the 8 seconds it takes to go from the mailbox to the wastepaper basket but it does get read. \u00a0I get calls from it.<\/li>\n
  4. The principles of direct marketing are more important now than ever. This means that you should ask people questions…directly (eg- do you know any teachers looking to buy their first home?)<\/li>\n<\/ol>\n

    How do social media play into this strategy? <\/strong> Here’s a Facebook tactic:<\/p>\n

      \n
    1. Call everyone on your “friends list”<\/li>\n
    2. Ask them who their REALTOR is in (your town)<\/li>\n
    3. If they have one, politely move on. \u00a0If they don’t, ask if you Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      I asked if SMM were dead as a precursor to our session with the Phoenix Association of REALTORs. \u00a0 A few of y’all mentioned that social media was helpful as a lead generation tool. \u00a0I suggested this yesterday and \u00a0I want to be perfectly clear about the utility of social sites as lead generation pools. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[325,17,6],"tags":[],"class_list":{"0":"post-9753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-crm","7":"category-interview","8":"category-marketing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3633,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3633\/generation-jones-angst-filled-baby-boomers-are-a-great-market-for-realtors\/","url_meta":{"origin":9753,"position":0},"title":"Generation Jones: Angst Filled Baby Boomers Are A Great Market For Realtors","author":"Brian Brady","date":"July 31, 2008","format":false,"excerpt":"I started the discussion about \"generational\" marketing with the controversial article: The Youth Myth: Why It\u2019s Hip To Be Square in Real Estate Brokerage In that article, I discussed why the Baby Boomers represented an under-served market for high-tech real estate agents and lenders.\u00a0 Fascinated by the responses, I started\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5538\/social-media-marketing-conversion-you-are-permitted-to-get-paid\/","url_meta":{"origin":9753,"position":1},"title":"Social Media Marketing Conversion: You Are Permitted To Get Paid","author":"Brian Brady","date":"November 12, 2008","format":false,"excerpt":"\"Screwing around on social networks is fun but it isn't gonna get me paid !\" Say it ain't so, Joe !\u00a0 I addressed this topic in my \"Ninja Social Media Marketing\" session at Unchained Orlando.\u00a0 I'll lay it all out in Phoenix, this May.\u00a0 The truth is that a disciplined\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10490,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10490\/2010-big-broker-market-domination-action-plan\/","url_meta":{"origin":9753,"position":2},"title":"2010 Big Broker Market Domination Action Plan","author":"Ryan Hartman","date":"December 3, 2009","format":false,"excerpt":"Here below is my take on a possible action plan for any mid to large sized real estate brokerage that would like to increase local market share by drastically enhancing its brand visibility and recruiting more agents to its team. At the core of this plan is the creation of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1627,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1627\/two-steps-forward-and-one-back-the-broker-pitch-session\/","url_meta":{"origin":9753,"position":3},"title":"Two steps forward and one back – The Broker Pitch Session","author":"Kris Berg","date":"July 4, 2007","format":false,"excerpt":"This is perhaps a regional topic. I admittedly don't know how it is done in other cities, but in San Diego we still have the time-honored tradition of the weekly Broker Caravan. This is an entrenched ritual which has historically been preceded by a \"pitch session\", a practice originally born\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":85,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/85\/got-junk-welcome-the-junk-guys\/","url_meta":{"origin":9753,"position":4},"title":"Got Junk? Welcome The Junk Guys","author":"Cathleen Collins","date":"July 13, 2006","format":false,"excerpt":"Last Winter I represented a couple who bought a home from a pair of ancients who had lived in their house for over 30 years. During their long tenure, they never ran across a memento that they didn't want to keep. So although we gave them a long escrow, by\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4192,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4192\/tech-talk-chrome-a-theoretical-mactablet-session-tracking-and-a-cheap-and-reliable-phone-based-amanuensis-is-that-too-much-to-ask\/","url_meta":{"origin":9753,"position":5},"title":"Tech talk: Chrome, a theoretical MacTablet, session tracking and a cheap and reliable phone-based amanuensis — is that too much to ask?","author":"Greg Swann","date":"September 2, 2008","format":false,"excerpt":"Chrome: Yawn. Firefox, OTOH, is coming along nicely. I now run it side-by-side with Safari on my Mac. Safari is still my fave, but I don't rail at Firefox like I used to. The user interface of the iPhone is actually a hugely subversive paradigm shift in computer design: Tapping,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9753"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9753\/revisions"}],"predecessor-version":[{"id":9758,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9753\/revisions\/9758"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}