{"id":9867,"date":"2009-09-27T18:36:58","date_gmt":"2009-09-28T01:36:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9867"},"modified":"2009-09-27T18:40:22","modified_gmt":"2009-09-28T01:40:22","slug":"imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","title":{"rendered":"iMovie lets me produce six short real estate videos in three hours"},"content":{"rendered":"

I’ve never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs.<\/p>\n

But: The SMS marketing we’re doing with DriveBuy Technologies<\/a> makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to pass up.<\/p>\n

Hence, on Thursday I pounded out six videos for three of our listings, all in about three hours total labor. That’s everything, from set up to sequencing to background music to recording voiceovers.<\/p>\n

How is that possible? I used iMovie, the more basic movie-making software for the Macintosh. I also have Final Cut, but iMovie makes making basic plug-and-chug videos a breeze. Even better, it integrates directly with YouTube, so I can publish from within the app.<\/p>\n

I’m promoting houses, so I’m using photographs, not full-motion video. Assembling these little films is quick and fool-proof.<\/p>\n

How’s the quality? You tell me. I think these are more than adequate to the task.<\/p>\n

Let’s take a look:<\/p>\n

For 5415 West Hasan Drive:<\/a><\/p>\n

<\/param><\/param><\/param><\/object>
\nThe house…<\/p>\n

<\/param><\/param><\/param><\/object>
\nAnd the neighborhood…<\/p>\n

This is just plain vanilla Ken Burns stuff, and you can take it the way the software does it or manipulate the effect yourself.<\/p>\n

Here are two more, made for 1946 East Vista Drive:<\/a><\/p>\n

<\/param><\/param><\/param><\/object>
\nThe house…<\/p>\n

<\/param><\/param><\/param><\/object>
\nAnd the neighborhood…<\/p>\n

These two were done using iMovie’s Scrapbook theme, and all the transitions were done automatically by the software.<\/p>\n

One more: 5708 East Paradise Lane:<\/a><\/p>\n

<\/param><\/param><\/param><\/object>
\nThe house…<\/p>\n

<\/param><\/param><\/param><\/object>
\nAnd the neighborhood…<\/p>\n

These videos used iMovie’s Photo Album theme, again with no manual intervention.<\/p>\n

Without doubt you could do even cooler stuff by intervening with the software, but these results seem pretty sweet to me without my having to do a lot of manual tweaking.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we’re doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to pass up. Hence, on Thursday […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[388,6,5,19],"tags":[],"class_list":{"0":"post-9867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-bloodhoundblogtv","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":577,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/577\/global-video-real-estate-map-mash-up\/","url_meta":{"origin":9867,"position":0},"title":"Global video real estate map mash-up . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"How many buzz-words do you need? viewr.com is live. Color me skeptical about video listings. First, I like big, detail-rich photos, and second, I don't like small, shaky, mpegged-to-lego-sized-blocks videos. But at last we know why god created lite jazz... Technorati Tags: real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1388,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1388\/the-almeria-files-318-photos-in-60-seconds\/","url_meta":{"origin":9867,"position":1},"title":"The Almeria Files: 318 photos in 60 seconds","author":"Greg Swann","date":"May 5, 2007","format":false,"excerpt":"I made another short movie to demonstrate that real estate videos don't have to be small and crappy and void of colorful details. Better than this, it seems to me to illustrate the real life of the wired listing agent. Believe it or not, the film features every photo we\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":9867,"position":2},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1384,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1384\/picture-this-digital-photos-can-sell-your-home\/","url_meta":{"origin":9867,"position":3},"title":"Picture this: Digital photos can sell your home","author":"Greg Swann","date":"May 4, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Picture this: Digital photos can sell your home Here's the brutal truth about the real estate market in the Valley of the Sun: There are nine homes for sale for every motivated, qualified buyer. So what should you do to make\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/129\/is-all-video-good-video\/","url_meta":{"origin":9867,"position":4},"title":"Is all video good video?","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"The Real Estate Bloggers have a post on using YouTube video to sell homes:As more people are using high speed bandwidth, the smart real estate agents are using tools such as YouTube to put listings on the internet. This McKinney, Texas real estate agent put together a 40 second teaser\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7247,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7247\/video-killed-the-seo-star\/","url_meta":{"origin":9867,"position":5},"title":"Can a Little Mr. Roboto & Some Video Kill The SEO Star?","author":"Ryan Hartman","date":"March 2, 2009","format":false,"excerpt":"Chris Johnson reached out to me last week by sending over a custom css file he had laying around for the totally uncustomized Thesis theme I had rolling on my personal site. I thanked him for the hand and did a little tweaking. Then he busted on me again a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9867"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9867\/revisions"}],"predecessor-version":[{"id":9868,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9867\/revisions\/9868"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}