{"id":9889,"date":"2009-09-29T08:08:32","date_gmt":"2009-09-29T15:08:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9889"},"modified":"2009-09-29T08:17:35","modified_gmt":"2009-09-29T15:17:35","slug":"dave-gary-jim-ready-to-conquer-video-and-double-global-market-share","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9889\/dave-gary-jim-ready-to-conquer-video-and-double-global-market-share\/","title":{"rendered":"Dave, Gary, Jim – Ready to Conquer Video and Double Global Market Share?"},"content":{"rendered":"

Over at Agent Genius, Amy Chorew has a post up entitled “How One Company Conquered Video”<\/a>. The post was obviously a nice plug for one of the principles of Coldwell Banker premier<\/a> in Berlin Connecticut and a local video company, but it somehow set me off a bit. <\/p>\n

Here was my comment on the post:<\/p>\n

\n

Conquered Video?<\/p>\n

The local CB\u2019s approach, while more progressive than most was likely a wasted effort. Fred\u2019s right, these are lame. And Bob\u2019s right. How is anyone gonna see these things?<\/p>\n

What Coldwell Banker should do is this:<\/p>\n

1. Work out a deal with Flip or Vado so that their agents can buy cameras at a discount.<\/p>\n

2. Help each of their agents set up a Youtube account and understand how to upload videos from their cameras and do some very basic editing using Youtube\u2019s built in features.<\/p>\n

3. Assign each agent a theme to video around. Examples: Neighborhood Driving Videos, Interviews With Home Sellers, Interviews With Home Buyers, Featured Businesses, etc.<\/p>\n

4. Give each company agent a Video Blog page (on a larger company Video Site) featuring a youtube gallery similar to the approach on display over at PropertunityKnocks.Com.<\/p>\n

5. Make sure effective lead capture elements are built into these video blog pages.<\/p>\n

6. Promote the overall video blog site to the public via a massive Facebook ads campaign.<\/p>\n

The result?<\/p>\n

Coldwell Banker does something that would accomplish a lot more for their agents (and the company as a whole) then working out some sleazy affiliate relationship with a vendor and taking a little something more from their agents.<\/p>\n

Sorry for being skeptical here. But doesn\u2019t it seem more like CB conquered their agents wallets here a little more effectively than they did video?\n<\/p><\/blockquote>\n

(I feel a little bad about that last part because I wrote it before my first cup of coffee. While it’s possible the local broker had an affiliate relationship with the local broker, it’s not fair to assume they did. Instead I wish I’d congradulated that broker for at least trying instead of being so grumpy. But oh well…)<\/p>\n

The point is this. It’s now more possible for large Brokers to “conquer video” than Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Over at Agent Genius, Amy Chorew has a post up entitled “How One Company Conquered Video”. The post was obviously a nice plug for one of the principles of Coldwell Banker premier in Berlin Connecticut and a local video company, but it somehow set me off a bit. Here was my comment on the post: […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,393],"tags":[],"class_list":{"0":"post-9889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-video-mamma","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1720,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","url_meta":{"origin":9889,"position":0},"title":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools","author":"Greg Swann","date":"August 1, 2007","format":false,"excerpt":"As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14549,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14549\/which-home-is-the-right-one-for-you-coldwell-banker-says-its-the-property-for-which-coldwell-banker-will-get-paid-double\/","url_meta":{"origin":9889,"position":1},"title":"Which home is the right one for you? Coldwell Banker says it’s the property for which Coldwell Banker will get paid double.","author":"Greg Swann","date":"May 6, 2011","format":false,"excerpt":"Is this home the right one for you and your family? No, sorry. That's an exclusive listing. Your trusty, ever-faithful Coldwell Banker broker won't get paid if you buy that house. So is this the perfect home for you? Oh, no! This home has serious systemic defects, the worst of\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3268\/with-yahoo-in-googles-posse-can-coldwell-banker-be-next\/","url_meta":{"origin":9889,"position":2},"title":"With Yahoo in Google’s posse, can Coldwell-Banker be next?","author":"Greg Swann","date":"June 25, 2008","format":false,"excerpt":"H\/T: The unrepeatable Dave Dugdale.","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":95,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/95\/its-not-a-buyers-market-its-a-procrastinators-market\/","url_meta":{"origin":9889,"position":3},"title":"“It’s not a buyer’s market, it’s a procrastinator’s market.”","author":"Greg Swann","date":"July 17, 2006","format":false,"excerpt":"Our friend Richard Riccelli sends this along from the Boston Globe:Home sellers are learning what any retailer, from Wal-Mart to the owner of the corner gas station, already knows: Low prices are one of the surest ways to beat the competition. Coldwell Banker Residential Brokerage, Massachusetts' largest real estate firm\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13775,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13775\/the-first-one-is-free\/","url_meta":{"origin":9889,"position":4},"title":"The first one is free","author":"John Rowles","date":"December 8, 2010","format":false,"excerpt":"Hi John, I am a realtor in El Paso TX. \u00a0 i need a slogan that is new to our area for an inside cover of a local journal. \u00a0got any ideas? It will accompany my photo and the Coldwell banker logo. \u00a0 I read that you are a contributor\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4872\/should-walmart-sell-real-estate\/","url_meta":{"origin":9889,"position":5},"title":"Should Walmart Sell Real Estate?","author":"Thomas Hall","date":"October 9, 2008","format":false,"excerpt":"It appears that Coldwell Banker may be following the Walmart approach to real estate pricing - recommending that sellers cut their home prices 10% across the board - not locally, but nationwide.\u00a0 I can't help but find the similarity to the McCain approach to cut government spending - simply freeze\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9889"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9889\/revisions"}],"predecessor-version":[{"id":9892,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9889\/revisions\/9892"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}