{"id":9899,"date":"2009-09-29T12:46:41","date_gmt":"2009-09-29T19:46:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9899"},"modified":"2009-09-29T12:46:43","modified_gmt":"2009-09-29T19:46:43","slug":"bhb-style-lawyer-marketing-from-the-trenches","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9899\/bhb-style-lawyer-marketing-from-the-trenches\/","title":{"rendered":"BHB-style lawyer marketing – from the trenches"},"content":{"rendered":"

This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A “you can do this, too.”<\/p>\n

Apology in advance<\/strong><\/p>\n

Gregg, please pardon the backlinking to myself. I don’t like to pee in the pool by hyping myself, but the project I’m backlinking to is almost over, and will be worthless by the 15th of October, so I have no long term benefit from this. I’m deliberately not linking to my main website.<\/p><\/blockquote>\n

The world we live in<\/strong><\/p>\n

BHB is interesting to me. The philosophy (treat your customers like humans, get ’em smart, treat ’em right), the approach (use the tools that Teh Interwebs give ya), the people. <\/p>\n

The real estate world is hidebound and burdened with useless historical debris<\/a>. But the law world is worse. Lawyering is a closed shop industry and the State Bar is hellbent on protecting union members. Using ideas imported proudly from Elizabethan England.<\/p>\n

BHB-style thinking and action to me is what the individual can do — constructively — to rage against the machine. (Hmmm. Good name for a band, I think.)<\/p>\n

The opportunity<\/strong><\/p>\n

First, background. The IRS announced a voluntary disclosure program<\/a> in late March, 2009 — people with money hidden offshore could Come to Jesus and avoid criminal prosecution for tax evasion.<\/p>\n

I’m an international tax lawyer. Ding-ding-ding.<\/p>\n

Seizing the opportunity<\/strong><\/p>\n

With help and coaching (ha! Chris hates that word!) from GenuineChris<\/a> I launched www.foreignbankaccountamnesty.com<\/a>. Simple WordPress install, various plug-ins, no biggie.<\/p>\n

With me so far? Yep. All of you have launched blogs. Ain’t but a few of you who have made money on them. Listen up.<\/p>\n

Get to work<\/strong><\/p>\n

Here’s what happened next. Chris Johnson harangued me. “Write!” he commanded. I wrote like an SOB. I remember one time when he said “It doesn’t matter what you write, just write.” As if content doesn’t matter. My “A” student overachiever feelings were hurt. But I wrote. Brute Force SEO. That’s what we Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A “you can do this, too.” Apology in advance Gregg, please pardon the backlinking to myself. I don’t like to pee in the pool by hyping myself, but […]<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,19,16],"tags":[],"class_list":{"0":"post-9899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-technology","8":"category-weblogging-101","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5467,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5467\/from-an-undisclosed-location-in-georgianotes-from-bhb-unchained\/","url_meta":{"origin":9899,"position":0},"title":"From an undisclosed location in Georgia…notes from BHB Unchained","author":"Eric Blackwell","date":"November 9, 2008","format":false,"excerpt":"Dateline: Motel room in Georgia on my way home While many of the rest of the BHB gang are still in Orlando after BHB Unchained, I started my journey home yesterday. Since I stopped in Georgia to get some rest before driving the rest of the way to Louisville, thought\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9853\/an-educated-consumer-is-someones-best-customer\/","url_meta":{"origin":9899,"position":1},"title":"An educated consumer is someone’s best customer","author":"Damon Chetson","date":"September 25, 2009","format":false,"excerpt":"Having been a BHB devotee since nearly the blog's birth, I'm honored to be here. If you grew up in the Northeast, you probably recall Sy Syms, owner of Syms clothing outlets, with his ubiquitous television commercials. Sy would end each commercial by saying: \"An educated consumer is our best\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15233,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15233\/bhb-unchained-five-smooth-stones\/","url_meta":{"origin":9899,"position":2},"title":"BHB Unchained – Five smooth stones.","author":"Eric Blackwell","date":"October 20, 2011","format":false,"excerpt":"I for one, am looking forward to getting together with Greg and Brian and the rest of the gang in Anaheim. It has been too long. But BHB wouldn't be Unchained if I did not contribute some of the stuff I have been working on in the last couple of\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3258\/bhb-and-real-estates-ooda-loop\/","url_meta":{"origin":9899,"position":3},"title":"BHB and Real Estate’s OODA Loop.","author":"Chris Johnson","date":"June 23, 2008","format":false,"excerpt":"The reason that I became a part of BHB was because BHB wants to matter most.\u00a0 I don't agree with everything Greg says or does (and he doesn't always agree with me), but the core ethos at BHB is peerless.\u00a0 It's the same reason why I dug the Smashing Pumpkins\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":742,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/742\/never-show-up-at-somebodys-home-empty-handed\/","url_meta":{"origin":9899,"position":4},"title":"Never show up at someone’s home empty-handed","author":"Dan Green","date":"December 7, 2006","format":false,"excerpt":"Hello, world. It's a pleasure to meet everyone, and I thought I'd bring you some flowers to warm you over. I am thrilled to be a part of BHB, but can't tell for the life of me who our true audience is and -- without knowing the audience -- I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/a764.g.akamai.net\/f\/764\/16742\/1h\/www.1800flowers.com\/800f_assets\/images\/flowers\/images\/shop\/catalog\/1403.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3070,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3070\/im-in-business-to-make-money\/","url_meta":{"origin":9899,"position":5},"title":"I’m in Business to Make Money","author":"Sean Purcell","date":"May 8, 2008","format":false,"excerpt":"One of the best parts of BHB for me,\u00a0is taking the ideas and the round tablediscussions that happen here and bringing them to the street.\u00a0 (I must admit an occasional\u00a0guilty pleasure taken, when I use the knowledge I glean from BHB to steer and even dominate these discussions.\u00a0 I am\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9899"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9899\/revisions"}],"predecessor-version":[{"id":9900,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9899\/revisions\/9900"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}