Say what?!?

The Valley ranks as the second-safest major metropolitan area in which to conduct business and avoid major natural disasters and terrorism.

So says the Business Journal of Phoenix, citing a survey by Risk & Insurance magazine.

Second-safest? Who's number one?

Sacramento, California, believe it or not.

Surely this is a mistake. Note these important Sacramento defects:

• It freezes in Sacramento, several times a year
• It rains 18 inches a year, three times more than anyone should have to abide
• It's only 17 feet above sea level, which can't be good
• The population of the city is only 400,000--a little more than Mesa
• Worst of all: It's in California!

But: There is no accounting for taste. Consider that San Diego, the beach-front suburb of Phoenix, rated no higher than eighth place.

I designed this billboard for New Orleans a few months ago:



Perhaps we need to post it in Sacramento as well...