Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard: A website preview and a free offer all on a business card… Each card features a common contact front with a different info back that makes a free offer — while visually previewing my […]
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My friend and esteemed colleague Richard Riccelli called tonight to talk about the custom yard signs — among many hundreds of millions of other things. I’ve known Richard since the day I found out that my son Cameron was certifiably enwombed — fifteen and a half years ago (wow!). When the boy was born, Richard […]
Richard Riccelli doesn’t write here very much, but, when he does, it’s pure gold. I’ve been writing in BloodhoundBlog about Richard since the blog was young, as have others, and Richard has been writing with us for as long as we’ve been a group blog. I can’t sing his praises enough. I’m sure I can’t […]
Richard Riccelli sent me this yesterday, his unique take on a business card for Allen Butler, The Realty Butler: The art of the card Allen, Your euphonious butler idea can work … just be more evocative to move it up market. More like this on the front…with apologies to Mr. Vettriano and the Portland Gallery. Formula for success: […]
Erstwhile BloodhoundBlog contributor Richard Riccelli has launched his new web site. Richard’s real job is circulation marketing for magazines, and that is the new site’s focus. He’s looking for help ironing out the wrinkles, though. If you pay him a visit and offer constructive criticism, you might just win a free subscription to a magazine: […]
I wrote this in the Summer of 2001, also. At the time, my friend Richard Riccelli convinced me to sit on it because it’s pretty arch. Even so, this is the counterpoint to Shyly’s delight. How to succeed at failure I work in sales, and while I don’t have many role models for success at […]
Busy as anything, ever, as I’m sure you can guess from my absence hereabouts. How busy am I? I still have not lain my own hands on an iPad. Tried to make time a couple-three times, but I couldn’t squeeze out the seconds. But I have been paying attention to the aghastrointestinal noises made by […]
Yet another over-groomed rat-eater won the Westminster Kennel Club dog show, but it’s not hard to figure out who the real champions were. (Thanks to Richard Riccelli for fingering this gorgeous photo.)
…at Engadget. It’s called the iPad… Dear Brad Inman, while you weren’t Vooking, Steve Jobs stole your lunch: “Embedded video inside of articles that can be played.” Don’t weep, though. It’s a Kindle-killer, too, as expected: How free does information want to be? The marginal value of digital content is the discounted perceived cost of […]
I can’t believe I’m writing this, at this hour. My weariness from this week hasn’t had a chance to overcome my leftover weariness from last week. Sooner or later I’ll make enough money to check into a rest home! But: Brian Brady, Richard Riccelli and I have been talking about this all week, and I […]
I keep meaning to come back to Barry Bevis and his discussion about what to do about “stale” listings, but I’ve got too much on my plate right now. In the mean time, let’s talk about this house: Killer, huh? I mean, it’s a totally breathtaking expression of what modern architecture can be. Here it […]
Little Teeny Eyes by Tom Digby Oh we got a new computer but it’s quite a disappointment ‘Cause it always gave this same insane advice: “OH YOU NEED LITTLE TEENY EYES FOR READING LITTLE TEENY PRINT LIKE YOU NEED LITTLE TEENY HANDS FOR MILKING MICE.” So we re-read the instruction book that came with the […]
Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard. I had an email from Matt McGee […]
It’s been fun dealing with years-old academic studies of the real estate market insisting that For-Sale-By-Owner marketing is just as good as listing with a Realtor. It might have been, during the boom, when any idiot could sell a house. But it’s been kind of sad to watch people in our current declining market trying […]
On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence: Richard Riccelli points out this New York Times article: Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were […]