There’s always something to howl about.

Designations — Real Education — Marketing — Give Me A Break

I apologize in advance for the War and Peace length of this post. And also to those who, even though my intent is good, will become offended at the thoughts offered. My intention here is to offer real clarification to real estate investors as to what is really required in order to give them advice.

For those who may think I feel threatened by this newly acquired knowledge being acquired by mortgage brokers, think again. Michael Cook is just 26 years old. Most mortgage brokers with this 18 hour designation could study real estate investing for another year and wouldn’t know what Michael has already forgotten. Real estate investment brokers/advisors will more likely be cleaning up the messes made by those who think they’re qualified to give advice in that arena. The other day Brian Brady wrote a thoughtful post on Certified Mortgage Planning Specialist — CMPS. Before I continue what is sure to be a full scale Dennis Miller rant, I want to make two things very clear.

Brian Brady does know about the subjects taught in the 18 hours marathon of education they offer. He spent six years on Wall Street before entering the lending industry. You can’t fake it through six years — at least not on that street. πŸ™‚ In fact, it’s my contention Brian could teach most if not all the 18 hours offered in return for this new designation.

Though I don’t take the designation seriously, I certainly don’t extend that opinion to the folks who earn it. They mean well. Brian had it right when he said there are many pros for whom he holds respect and admiration who either already have a CMPS or are headed that way.

Speaking only for myself, it boggles the mind how these folks think they can hand out real estate investment advice with 18 hours of education. That couldn’t possibly make them qualified to even be my assistant.

Is that too harsh? Too bad.

Here are just three of the subjects on which they will be advising their borrowers:

  • Real Estate Equity Management
  • Real Estate Investment Planning
  • Real Estate Taxation Concepts

There are more. And the others have to do with analysis, which by definition can get pretty hairy. I know because I do it on a daily basis.

And these three relatively complex subjects are going to be covered along with many more subjects, and all in 18 whole hours? Why didn’t they make it 24 hours and learn to give advice on global warming too?

This whole designation is about marketing, and originating more loans. Period. There’s nothing wrong with that — until you call it something besides marketing.

One of the perks offered is a year’s access to Certified Scripts For Success ™ which shows them how to evaluate ARM loans and sell more of them. In other words — marketing. I’m sure the tools provided by this site are excellent. I’ll even go as far as they can be of great help to mortgage brokers, and therefore their clients.

The real purpose of a full year’s access to that site and its information? Here’s text from the site.

………jam-packed with easy to understand and simple to implement tools and systems guaranteed to help you become an expert in selling ARMs.

Now let’s talk about giving out real estate investment advice.

In the mid-1970’s when I made the switch from selling houses to the investment side, I knew I needed massive amounts of intense education just to be able to ask the pertinent questions much less give advice. For the next several years I attended seminars taught by the most experienced and respected investment brokers in the country. Most of them are dead now, as they were pretty long in the tooth back then. But the education was priceless.

I learned about 1031 exchanges (tax deferred), installment sales, partial exchanges, portfolio analysis, and much, much more. And I learned it not from folks who hadn’t or couldn’t do it very successfully in real life, but from those who had made their mark doing it for decades.

And yet even after a few years of learning from giants, I knew I still needed more. This is when I discovered the CCIM program. Talk about a designation that tells the public nothing. It means Certified Commercial Investment Member. (Member of what?) Now that was real education. 18 hours? Give me a break.

In order to actually get the CCIM designation you had to run what amounted to an obstacle course. The failure rate for the first class alone runs around 50% more or less, depending on the individuals in each class.

This course is 200 hours of the most rigorous training you can imagine. 100% is devoted to real estate investment analysis of some sort. Trust me, it ain’t for sissies.

Before I continue, a note of personal disclosure.

In 1979 I realized I had to drop everything and go through the CCIM course as quickly as possible. I’d put away enough money to do so, and it was a very down time in real estate. So in 1980 I successfully completed all 200 hours of the course. It took me almost nine months, and just over $5,000! That was in 1980 dollars guys. (They allow five years.) After that they require the following:

  • Several case studies of actual transactions documented from the first client meeting to escrow closing statement — signed by the escrow officer, and your broker themselves.
  • A massive amount of actual volume over the past several years — documented eight ways from Sunday.
  • Pass a comprehensive written test covering all 200 classroom hours.
  • Pass an oral examination in from of a small committee.

Folks, these guys take their designation seriously. Sadly, since the real estate market had totally tanked, my wife was pregnant with our first child, and food had to be put on the table, I could only put together my case studies, then stop in frustration. By the time the market had resumed relative normalcy in 1984, I’d decided I didn’t need the designation as I’d already made very good use of the 200 hours of education. So I never got the formal designation. My son won’t have that problem. He starts the course later this year. (He’ll have a distinct advantage, as I’ve been teaching him these subjects for over two years now.)

It was the best education I’d ever received. It changed everything I did, and altered forever my approach with clients. Going through the entire 200 hour CCIM course is literally the best professional decision I ever made.

18 hours? And they’re going to give advice to serious real estate investors? The students finishing the CCIM course had 18 hours by the morning coffee break on Wednesday of week one for heaven’s sake. The first 40 hours alone are everything about numbers and in-depth analysis you never wanted to know. That class is critical to just understanding their real estate tax class — which takes up another 40 hours on its own. Can you imagine what a week of nothing but real estate related taxation was like? Try running naked through a cactus patch.

Each class goes for five days, Mon-Fri, all day. You then have homework in your hotel room until the 11 o’clock news. It’s grueling. What makes it worse is how they teach. They use the tag-team approach with two or three instructors for each class. This results in having a rested and fresh instructor ever couple hours or so. By the morning coffee break on Wednesday most students look like death on a cracker. πŸ™‚

Saturday morning is the test. I don’t want to say the material covered for the week is extraordinarily difficult to digest, but their first week’s fail rate, as mentioned earlier, is about half. Oh, did I mention the test is open book? And still about half fail. They don’t give any quarter to wannabes.

You must be a serious camper if half don’t even get past the first week’s course work. CCIM isn’t the normal Realtor education. You don’t show up, get some coffee and an apple fritter, and get a certificate. You generally have to travel a long way to get there, pay for a week’s hotel stay, buy yourself meals every day – oh, and pay the thousand bucks they’re now charging for each 40 hours.

Today getting your designation will cost somewhere around $10-12,000 easily.

Successfully complete 200 hours of that, and you’ll feel like you were a character in a Stephen King novel. πŸ™‚ I know I did.

18 hours? It would be funny if it wasn’t so sad — and truly dangerous.

What we have in the making with this new designation is a whole new crop of Schmoes.