“If stuff just ain’t workin’ – the stuff that ain’t workin’ is between your ears.”
That would be daft, but so is camouflaging incompetence by a pretended concern for the unfortunate – in all this year’s most popular colors! So what should they do instead?
Switch!
That’s the name of a real estate book by Gary Keller, but you don’t need to buy or read it: The title is the entire thesis.
What do you do when your buyers can’t seem to stop betraying you? Stop representing buyers. Do something else instead: Just list, and dish the buyer leads to some other sucker. Do property management. Or flip, and let the house do the selling.
And Redfin is actually in the flipping business, and that much is potentially a good business: Like Zillow, it’s lead-gen either way the conversation starts, but even better, it’s a full-ticket fall-back sale either way. The iBuying part could not be more exclusive – take that, undeserving unfortunates! – but the end result is a listing, either way. And listing means getting paid almost always and betrayed almost never.
Here’s fun, though: Switching! is easy for an agent to do, and not that hard for a team or a brokerage. But what about a big national computerized web portal that only learned real estate by monkey-see-monkey-do in the first place?
A dinosaur built with an erector set is in the end a dinosaur – more relic than robot. Good luck with that…
In other news:
The Minnesota Sun: Minneapolis Mayor Admits Anti-Police Rhetoric has Led to Crime Spike.
Fox News: Veteran who was harassed by Antifa over flag says riots have become part of Portland’s landscape.
The San Francisco Chronicle: ‘Out of control’: Organized crime drives S.F. shoplifting, closing 17 Walgreens in five years.
David Harsanyi: Biden Is Off to a Disastrous Start.
