Ya think it's easy?

“Do you want to understand dog-food marketing? Neither the brand-specifier nor the decision-maker is the dog.”

What to make of marketing? One business after another has thrown Claude Hopkins, et seq., under the bus – in pursuit of what, exactly?

None more daft than Victoria’s Secret, surely. They have elected to reflect their actual clientele, rather than the aspirational impulses of the mates of those matronly mini-manatees. In consequence, they will beat the rest of the mall to bankruptcy by a wide-assed margin.

Especially brilliant of them to blow up their business on Father’s Day weekend. In households where this move is celebrated, I expect dad won’t be getting a steak or that other Father’s Day treat, either.

Lingerie is tits and ass, and who doesn’t know that? Real estate is kids and dogs. Never doubt it – and never forget it.

In other news:

Housing Wire: House flipping hits lowest level since 2000.

The New York Post: ‘Exodus of the rich’ to Florida threatens disaster for NYC.

Housing Wire: Juneteenth holiday sparks chaos for lenders, LOs.

CNBC: Invitation Homes CEO says he’s not worried about a housing bubble despite price spikes. Here’s why.

John McWhorter: You Are Not A Racist To Criticize Critical Race Theory.

Andrew Sullivan: Don’t Ban CRT. Expose It.

Donald Trump: A Plan to Get Divisive & Radical Theories Out of Our Schools.

Christopher Rufo: The Child Soldiers of Portland: Public schools are training children to become race-conscious revolutionaries.