There’s always something to howl about.

Blogoff Post #60: RSS for people who can’t think like Oprah . . .

From mezzoblue.com: “What is RSS/XML/Atom/Syndication?”:

RSS/XML/Atom are technologies, but syndication is a process. RSS and Atom are two flavours of what is more or less the same thing: a ‘feed’ which is a wrapper for pieces of regularly and sequentially-updated content, be they news articles, weblog posts, a series of photographs, and more. For the purposes of this article, consider the terms interchangable. XML is the base technology both are built on, but that’s almost totally irrelevant; the orange buttons are mislabelled, and should read ‘RSS’ or ‘Atom’ instead. Strange, but true.

Syndication is the process of using RSS/Atom for automated updates, another way of getting the information you want. You no doubt have a list of web sites you browse daily for updates, whether they’re stored in your bookmarks or your head. If you find yourself loading 20 or 30 sites a day, and you notice if a few stop updating as frequently, you’ll inevitably stop checking them.

What if there were instead some way to have your list of bookmarks notify you when the sites you read have been updated? You wouldn’t waste time checking those that haven’t. Instead of loading 30 sites a day, you might only need to load 13. Cutting your time in half would enable you to start monitoring more sites, so for the same amount of time you originally invested in checking each site manually, you may just end up end up following twice as many.

Syndication provides the tools to do this. A news reader, or aggregator as they’re also known, is a program or a web site that automatically checks your list of bookmarks (which you only have to set up once) and lets you know what’s new on each site in your list.

It goes beyond simple updates though — the news reader works by pulling in the feeds of your various bookmarks. As we covered above, a feed is a wrapper for content items, so on top of notification, a feed delivers the content that has been updated itself. You may choose to read the new content in the news reader, or you may choose to leave the reader and visit the site. Some authors will only provide summaries of the content, forcing you to visit anyway.

There’s lots more, but if you don’t understand when you’re done reading, don’t worry: Neither does Oprah…

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