There’s always something to howl about.

Author: Greg Swann (page 180 of 209)

Suburban Phoenix Real Estate Broker

Real estate weblogs and the Google Sandbox of Doom . . .

I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a span of time in the postulated Google sandbox, a place where Google, at least hypothetically, exiles new domains to make sure they are not spam, scams, who knows what.

The weblog is far from being finished, but I have results to report. I registered the domain on Sunday, but, because of a MySQL problem, didn’t install WordPress until Monday. The first new post on the weblog showed up at blogsearch.google.com in less than hour. I blogrolled from the new weblog to BloodhoundBlog, but this was the only thing I did in the way of an outbound link — or anything else of a proactive SEO nature. That link showed up in Technorati within a few hours. I’ve been wrestling with content engines, so the weblog has bascially sat around doing nothing since Monday.

This morning it showed up on the main Google search engine, along with its own pet splog!

Three days from registration, two days from going live as a WordPress weblog, in a painfully retarded form. Free the Drones would argue that the Sandbox would keep this weblog from scoring high on searches, but the only searches people are likely to make will turn up this weblog, given that it’s there. And: I don’t know if a static web site would have become available as quickly.

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Candles, incense, bells and ashes: Redeeming The Carnival of Real Estate . . .

I’ve been very gratified by all the comments we’ve had, both public and private, about raising the standards for The Carnival of Real Estate. We did what we did because we were behind the wheel. We had control of the Carnival for this one week, and it would have been difficult and unseemly to take it away from us. But we didn’t know, going in, if we were going to incite admiration or riots — or simply indifference. Cathleen and I have the advantage of being stridently devoted to doing what we think is right, damn the consequences, but we really do hope to make an enduring change in the way this competition is judged.

No, this is not rocket science, brain surgery, world peace or any other presumptively momentous endeavor deployed fallaciously to diminish every smaller endeavor. But anything worth doing is worth doing well, wisely, completely, coming as close as we can attain to the sublimely perfect. Excellence is ennobling, and to make a habit of excellence is to lead a noble life. And as far from the earth-shakingly momentous as a Carnival of Real Estate entry might be, is is nevertheless a piece of your life — whether you are the writer or the reader — an irreplaceable portion of all the forever you will ever have. Whyever would you waste it?

Even so, the test of all this, going forward, will be what ZillowBlog — owner of The Carnival of Real Estate — elects to do, and then how each hosting weblog interprets any rules ZillowBlog might lay down. Practically speaking, nothing may change, and I am ordinarily a proud advocate of changing nothing. But if nothing changes in the rules and standards of the Carnival, what will change is the quality of the entries. Bad work drives out the good. If people who are thoughtful, talented and assiduous know that they will be held as the nominal equals of competitors who actually bring nothing to the competition, they will stop entering. The Carnival will come to be seen not as the harbinger of excellence but of its opposite.

That Read more

Carnival of Real Estate: Creams and cheeses . . .

This is our list of second-tier winners in the Carnival of Real Estate. Like those we exhibited yesterday, these are all well-developed ideas pertinent to the real estate industry. These are all very worthy posts, the kind I consider eminently link-worthy, because they advance the meta-discussion that is real estate weblogging.

Working from interviews with real estate webloggers, Drew Meyers from Zillow Blog asks Why Do You Blog?

Todd Tarson of MOCO Real Estate News uses a favorite movie quote to lead us on a grand tour of red hot real estate issues.

From True Gotham, Douglas Heddings shares his thoughts on the real estate market in the Hamptons.

Jim Cronin of The Real Estate Tomato points a loaded question at real estate practitioners: “Why Have A Website At All?”

If we take a turn around Mike’s Corner, Michael Price will treat us to a review of Waiting On Your Cat To Bark.

Drop your keyboard and grab your game controller: Daniel Rothamel of The Real Estate Zebra is a Blogger For Frogger.

Writing from his ActiveRain weblog, Jonathan Dalton chronicles Bigfoot, Open MLS and other myths.

David A. Porter of the Pacesetter Mortgage Blog advises us on the Top 4 Critical Questions when buying a Condominium.

Pat Kitano of TransparentRE.com, my kind of over-achiever, delivers a five-part tutorial on real estate weblogging.

From nubricks.com, A. Samuel asks Slough to get a new HeART time for Ricky Gervais to move office?

Renthuiast, a UK weblog, invites us to a Conversation with Nestoria.

Stephen Jagger of Ubertor.com brings an insightful list of Search Engine Keyword Tips.

Our outbound traffic to yesterday’s winners was huge, more than double our normal outbound/inbound ratio — on a very busy day. That’s great, and this is why I wanted to show these posts on a separate day — so that they don’t get lost in the shuffle. Let’s dig in and devour all these delicious creams and cheeses so that tomorrow we can self-flagellate in good conscience…

More: Carnival of Real Estate: Overture…, Carnival of Real Estate: The red meat…, Candles, incense, bells and ashes: Redeeming The Carnival of Real Estate…

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Carnival of Real Estate: The red meat . . .

The word carnival is devolved from Latin, carne vale, to bid farewell to meat. It refers of course to the French term Mardi gras, fat Tuesday, the day before Ash Wednesday, when good Catholics were expected to either consume or dispose of any animal fats in their possession prior to the onset of Lent. Tomorrow we’ll devour the creams and cheeses. Today shall we feast on the red meat, the Carnival of Real Estate entries that best exemplify the standard of excellence to which every real estate weblog should aspire.

First, and by far best, is Bryan Tutas with The proof is in the puddin’ — Range Pricing part 1,275. Relevance and originality abound in this article, but the shear exuberance of the thing is what put it over the top.

Next comes Mike Simonsen from the Altos Research Real Estate Insights with Home Ownership and the Affordability Red Herring.

Dan Melson of Searchlight Crusade weighs in with Straw Buyer Fraud.

Jon Ernest, The Property Monger, is, as per usual, both factual and funny with Zillowblog sends some love to Boston Real Estate.

Greg Tracy from BlueRoof.com Blog brings us The Battle Between Appraisers and Everyone Else

Jay Thompson, The Phoenix Real Estate Guy, opines on The Ultimate Real Estate Portal.

And Dan Green from The Mortgage Reports Blog tells us that WaPo gets it all wrong about 30-year fixed rate mortgages.

The sequence from second to seventh implies nothing about quality. We felt Bryan Tutas was a cut above everything, but the next six are in a dead heat — but still much better than the next twelve, which in turn were much better than the remaining 24. But these seven are at the level of quality we all should be aiming for, in my opinion: topically relevant, important and fully developed, clear in meaning, purpose and direction, and possessed of that ineffable spark of stylistic genius that makes them not just readable but memorable.

So dig in to the red meat. Tomorrow the feast continues, and then Wednesday it’s sack cloth and ashes. Dominus vobiscum.

More: Carnival of Real Estate: Overture…, Carnival of Real Estate: Creams and cheeses…, Read more

Carnival of Real Estate — Overture . . .

We’re finished judging the entrants for the Carnival of Real Estate. I’m going to roll things out in four posts over four days. I have three reasons for doing this.

  1. I want to draw your particular attention to the posts that were particularly good, and I want for the entrants in the second tier — good but not quite great — to have their own day in the sun.
  2. I want to address in the first and last posts some issues that I think will make the Carnival of Real Estate better and more relevant going forward.
  3. I was accused today of having organized my own weblog posts in a logical sequence, an organizational feat I have never yet achieved.

My post tomorrow will highlight one entry of unsurpassed excellence and six more of surpassing quality. Tuesday morning, we will exhibit a dozen more entries that were very, very good. By Wednesday, I want to talk seriously about laying down some rules for this contest.

Here’s why: We had a total of 43 unique entries. Out of that number, 24 did not make the cut. We had multiple entries from the same weblog, in some cases from the same person. One entry consisted almost entirely of plagiarized text. Another offered advice on how to use constructive mortgage fraud to deceive new-home builders. Many, many, many entries were too short to warrant any sort of consideration. There is nothing at all wrong with writing a very short weblog post — I do it all the time. But a short riff on an undeveloped idea is not a contest entry, it’s a painful reminder to revisit the topic later — conclusively, in greater detail, in fuller mind.

I know the practice until lately has been to make note of every entry, but the number of entries is growing week-by-week, and I don’t think it is any favor to conflate serious attempts to push back the darkness with phoning-it-in cat-blog posts. It’s certainly a disservice to the people striving to do the most and best they can with their weblogs, and it strikes me as being unjust, also, to the Read more

A Sunday sermon: Let no sparrow fall from your blogroll or favorites menu…

Here’s a redemptive exercise for a Sunday morning: If you have a real estate weblog, update your blogroll. Otherwise, make some necessary changes to your favorites menu. Three key players have made some changes that require corresponding changes from you.

Kevin Boer, who was “In the Trenches” has migrated to a brand new, very blue WordPress weblog called Three Oceans Real Estate.

Daniel Rothamel, formerly of the “Charlottesville Area Real Estate Blog,” is by now eradicating the notion of moral grayness as The Real Estate Zebra.

And Jay Thompson, “The Phoenix Real Estate Guy,” has become… The Phoenix Real Estate Guy. HUH…? Jay moved from a sub-domain on his real estate web site to a dedicated domain.

Now, of course, every devout weblogger is going to make these changes this morning. Non-weblogging readers are going to update their favorites menu. And everyone is going to put a dollar in the poorbox.

However: The lord helps those who help themselves.

Good luck in your new homes, gentlemen! You’re all looking great…

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The fetal flat fee: Contract language . . .

The first transaction we do with the flat fee as a matter of policy will probably come together tomorrow or Monday, but, as I had mentioned, Cathy has been playing with the idea. She has a contract in play right now, so I had to write language for the Buyer-Broker Agreement:

Buyer’s Broker is to be compensated as follows: Up to $6,000 from Seller or Seller’s Broker, with any additional compensation paid by Seller or Seller’s Broker to be disbursed to Buyer at Close of Escrow to defray Buyer’s non-recurring closing costs, to pay Buyer’s down payment, to buy down Buyer’s loan rate, to reduce Purchase Price, or for any purpose mutually-acceptable to Buyer and Buyer’s lender, if any.

Except in an all-cash sale, I don’t believe any of this money can be rebated directly to the buyer, so that’s why I’m specifying a number of possible destinations. Given that it’s “free money” from the Buyer’s point-of-view, an unexpected windfall, buying down the interest rate might be the best long-term benefit — particularly if we’re also taking closing costs from the seller’s side of the HUD-1.

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Why a flat fee for buyer representation? Because the money is in the meter drop . . .

Many years ago, I read the first couple of chapters from a book by an investment guru — “How Dilberts like you made me rich” or something like that. I must have seen it while I was staying with someone, because, as you might guess, I don’t have a huge store of respect for that kind of book.

But the first chapter, at least, was interesting. The author was talking about his youthful experience as a taxi driver, how he discovered that every other driver’s ideal — the long trip out to the suburbs — was in fact a money-losing proposition. His epiphany was that the real profit in driving a cab came from dropping the meter arm, and the more times he could do that — the more short trips he could make, in other words — the more money he would make.

When I started thinking about moving our compensation for buyer representation to a flat fee, I went through my own sales for last year. I had a great year, as did every agent with a pulse in Phoenix. I sold some very expensive houses — although Cathy landed my ultimate prize when she showed for me one day when I had a class. But I did many less expensive homes, along with some work that I did for no compensation at all. At the end of the year, I netted out to $7,638 a side. Not great, not awful.

But you can look at $7,638 as my gross value “per trip,” in taxicab terms. My belief is that, with the right marketing, engineering and support, I can do at least five times as many trips, and possibly more than that. I believe that one good agent, properly supported, should be able to sell 300 buyers a year, maybe many more. And, incidentally, throw off a lot of listings and referrals.

I did rentals when I was first licensed. I knew I needed experience, and I wanted it fast. New residential agents can starve for months, but I made money in my first week. It was lousy money, but the demand was Read more

The seller really pays for the buyer’s agent? Definitely not when the buyer pays out of pocket. But what if the buyer really did pay for the buyer’s agent from the buyer’s side of the HUD-1?

There’s a lot of discussion of Buyer Broker compensation going on around the RE.net, and I want to draw attention to it while I can. I have some further thoughts of my own, but I’m not sure I’ll be able to get to them today. It’s Saturday, after all. One of the reasons I’m re-thinking everything associated with buyer representation is the dreadful shortage of Saturdays in the week.

Pursue these links. This is interesting.

Kris Berg argues that it really is the seller who pays both agents. (For agents Back East: In Arizona, and I believe in California and Washington, we do not have sub-agency. The buyer’s agent represents only the buyer, but is paid out of the co-broke established by the listing agent.)

Jeff Brown suggests dropping the veil and having the buyer pay his own agent directly rather than through the escrow process. The key problem with that, of course, is that many buyers don’t have cash for earnest deposit, inspections, appraisal, down payment, closing costs and a buyer’s agent’s fee. Many buyers don’t have cash for any of those things.

ReyEstate has a summary of the latest episode of egg-tossing from Freakonomics. I’d be much more impressed by those boys if they actually worked in real estate.

Jim Duncan argues that the buyer can pay the buyer’s agent’s fee out of the buyer’s side of the HUD-1, rolling the fee into the mortgage, as it is done now from the seller’s side of the HUD-1.

All of this debate is good, I think. There is no doubt that sellers have a very high degree of control over what listing agents are paid. It seems completely reasonable to me for buyers to have that same level of control over what buyer’s agents are paid.

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Casual Friday: It’s a sports movie, it’s a Vegas movie, it’s a raucously funny comedy . . .

It’s been a rich fully Friday in Bloodhoundville, so I have but one word for Casual Friday:

Dodgeball.

Vince Vaughn steals any scene he’s ever been in, but the casting is inspired throughout — as is the writing. Every little thing about this film repays attention.

There’s even an Easter Egg for Classicists. Anyone spot it?

Using weblogs for custom real estate listing web sites . . .

More than a month ago, I said that I was going to do the custom web pages for any new listings as WordPress weblogs. Lucky me, since then we’ve sold down our inventory of listings, but we haven’t added any new ones. That changes Thursday, and there are at least two more out there on the near horizon.

Couldn’t happen at a busier time, but I can’t be any busier than Danier Rothamel of The Real Estate Zebra, and he’s already done two TypePad weblogs for his listings: 10 Tallwood Trail and 1179 Rustic Willow Lane. The sites are slick overall, but I think the links out to the vendors of upgraded features is an especially nice touch.

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Which houses will sell?: Local market is slow but not on life support . . .

This is me from this morning’s Arizona Republic, a kinder, gentler, less incendiary Greg. (Permanent link.) That marks a year of these columns, 52 on the nose. To tell the truth, I expected to get fired a long time ago. But, if they’re not going to fire me, I wish they’d give me more space. At 350 words I have just enough room to introduce an idea without quite exploring it…

 
Local market is slow but not on life support

The nationally reported real estate news is dire, of course — bad news trumps good news.

The locally reported real estate news is largely defined by year-over-year comparisons, which tends to make things look worse than they really are. Is our market in excellent shape? Far from it. But neither should it be put on life support.

For the kinds of homes common on the west side of the Valley, September was a repeat of August, itself a repeat of July. Prices flat, sales slow but not awful, discounting moderate. Days on market is climbing, but available inventories of newer suburban homes are declining. (You can read more about these results at bloodhoundrealty.com/MarketBasket.php.)

But as interesting as those results are — and as promising for the recovery of our market — they speak only of sold homes. What about the homes that are not selling?

I’m looking at houses right now for an investor. He picked out one he was interested in, and, as a matter of course, I searched every similar listing in that subdivision — active, pending and sold — going back to May.

I found 10 active listings with that floor plan in that subdivision. This is as close as you can get to identical comps, like little plastic Monopoly houses, each one the twin of the next.

All of them were built between 2002 and 2004, all by the same builder, of course. All upgraded to some degree, none to the ultimate degree. No premium lots, no view lots, no pools.

What’s the spread of prices for these nearly identical homes? They run from $245,000 to $360,000, a difference of $115,000.

Which ones will sell?

The best-kept houses Read more

Overall September real estate market results for MLS listed homes in the Phoenix area

In the Arizona Regional Multiple Listings Service at large, 5,607 homes sold in September against an inventory of 47,428, an implied absorption rate of 8.46 months. There are 5,932 properties listed as “Sale Pending.”

The historical numbers make it plain that we did not experience the traditional selling season, but they also make it plain that a simplistic year-over-year analysis — which we can expect from the Arizona Republic a week or more from now — is misleading.

Number of Homes Sold (with Days on Market)

March 2003   6471    67
          2004   8678    60
          2005   9959    36
          2006   7469    58

April    2003   7429    67
          2004   8889    61
          2005   9567    32
          2006   6725    60

May   2003   7428    67
          2004   8932    56
          2005   9853    27
          2006   7582    63

June   2003     7409    67
          2004    9969    55
          2005   10225    26
          2006    7209    67

July   2003     7643    64
          2004    8974    51
          2005    9326    25
          2006    6101    70

August 2003     7648    63
          2004    8968    47
          2005    9996    25
          2006    6170    76

Sept. 2003      6802    62
          2004    8648    45
          2005    9152    28
          2006    5607    80

Average prices are down from August, from $331,266 to 324,370 in September, a net loss of about 2.1%.

Note that this may not accurately reflect the Phoenix-area real estate market as a whole. All private sales and most new-home builder sales are excluded from MLS statistics.

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Getting thousands of dollars in real estate commissions back: Getting the idea across . . .

Okay, let’s play. I’m building marketing materials around the flat fee buyer representation idea, and you can have a look at them — for a price. What’s the catch? Tell me what I’m missing. What I’m getting wrong. What could be better-handled.

Witness:

That’s an ad. It may run as you see it in free-distribution supermarket listings magazines, or I may do a black-and-white version for the newspaper.

The web page cited in the ad is live, so you can visit that, as well, if you like.

If you have any thoughts you would like to share — while my dog might be all nose — I’m all ears…

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