BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And — guess what? — our audience, by an overwhelming majority, consists of real estate professionals nationwide.
Here’s the bad news: If you have a real estate weblog, the chances are excellent that your objective is to attract interest from buyers and sellers in your local market. But — guess what? — your audience, by an overwhelming majority, very probably consists of real estate professionals nationwide.
Why should this be so?
There are three reasons:
First, the permanent audience for real estate weblogs consists of real estate professionals all over the country — all over the Anglosphere, really, those countries most strongly influenced by the English language, its customs and traditions.
Second, to the extent that consumers are finding your real estate weblog by long tail search terms, they are evanescent — fleeting. For one thing, their interest in buying or selling a home has a limited time window; when they’re done, most of them are done for a long while. And, for another, they’re flitting in and out from Google just as you do, when you’re searching for something on-line.
But third, and most importantly, you don’t have a local audience because you are not cultivating a local audience.
This year portends to be the Year of the Locality in real estate weblogs. Active Rain is starting a new site call Localism.com, which is to be devoted to engendering very high long tail organic search engine rankings for locality and neighborhood-level keywords. MyHouseKey.org, to debut this week, is pursuing the same strategy.
These are not awful ideas, but they’re not great, either. As with your current conundrum, a long tail searcher is apt to be ephemeral, landing on and lasting at your weblog only an instant.
The better plan, I think, is to get local consumers to come and stay, to come and come back, to favorite your weblog, to — O, holy of holies! — blogroll your real estate weblog.
I have two ideas on how to do this, one great and one insanely great. I’ll share the great one, but my Read more
Dale Gribble: You see, what they do is, they send everyone from the MLS office home early on Christmas Eve.