Here’s a valuable question for the Web 2.0 world: Can people really appreciate a bargain? Everybody loves “free” — but do they love it at full value? My thinking is that LinkedIn would be a much more valuable place to network if it charged members $350 a year, but would anyone pay a buck a day for Facebook?
This is a question that has been bugging Brian Brady — gnawing at him as only a good marketing problem can. We priced BloodhoundBlog Unchained at $149 and sold a bunch of tickets. We bumped the price to $199 and sold a bunch more. We’re getting to the point where we’re going to have to make seating distribution choices — and Brian wants to raise the price to our estimated retail — dollarized — value: $350.
We know that amount is low. The next time we do this, the early-bird price will be more than that, and the last-minute price will be more than double that amount. We’re going to give you a year’s worth of ideas to deploy, so, even at $350, we’re still only a buck a day. If you do just one extra deal as a result of something you learn at Unchained, the ROI could be 20-1 or more.
Looked at that way, Brian is right: It’s plausible that, by charging too little, we’re encouraging people to set their expectations too low. I find that amazing, considering how much value we deliver here at BloodhoundBlog every day. But I was stunned to discover that people didn’t know that Unchained will not be the typical buy-me! buy-me! vendor show. I would have thought that my own graduated hostility to vendors would have made that plain.
In the other corner, there is me, slugging it out for the starving grunts in the trenches. No one is really starving — I hope! — but our lean months have become our lean years, and there ain’t too many of us getting fat off the fat of the land just now. I would rather keep the price as low as we can for as long as we can, Read more
I’ve had little luck selling the idea that REALTORS® should embrace an Internet rating system. Local associations, individual REALTORS®, other association executives, NAR, and even other bloggers have rejected the idea of allowing clients to rate their agent. Twice last week I pitched it to influential leaders in the industry, but both times the conversation died with no support. Here are a few typical “reasons” this idea is rejected by the industry:
he had good news and bad news. The doctor told Gordon that he had incurable cancer. Gordon responded, “What is the bad news?”. Here is a copy of that email:

