There’s always something to howl about.

Category: Marketing (page 127 of 191)

Arizona real estate licensing fuels debate

This is me in today’s Arizona Republic (permanent link). I don’t write the headlines. The implication of this one, I think, is that I am debating with myself — always possible — since no one else talks about these things.

Arizona real estate licensing fuels debate

I wrote a couple of weeks ago about a new real estate licensing law, and it turns out I got an important fact wrong. After July 1, licensees will only have to renew once every four years, but they will still have to take 24 hours of continuing education every two years.

As a result of that column, I got to meet newly appointed Real Estate Commissioner Sam Wercinski, an earnest, soft-spoken man who seems genuinely committed to making positive changes in the rules and laws that govern real estate transactions in Arizona.

After meeting Wercinski, I spent a while talking to Tory Anderson, legislative liaison for the Arizona Department of Real Estate. She wanted to lasso me into volunteering for committee duty, but I disabused her of that notion by detailing what I consider to be the three most important reforms that could be enacted in the real estate industry.

What are they?

First, I would love to see licensing done away with altogether. We are mentally the captives of our civics teachers, so we are apt to think that it is laws that protect us from harm, when in fact our only protection is the reputation for integrity of the people we trade with and our own good care in shopping for that integrity. To the extent that licensing laws give us a false sense of security — our belief that the license guarantees competence — they do more harm than good.

Don’t fret, though. Despite every principle of economics, there is no chance that the state will do away with real estate licensing laws. So here’s a fallback reform: The state should eliminate the distinction between the broker’s and salesperson’s license.

The way things are done now, your employment contract is not with your own Realtor, but with that Realtor’s designated broker. An agent can change brokers — but Read more

Tennessee commission rebate ban signed into law

From the the Nashville Tennessean:

Gov. Phil Bredesen has signed a bill reinstating a ban on cash rebates for home sales and other real estate transactions, despite opposition from consumer advocates and federal antitrust officials.

The bill signed late Wednesday reverses a decision made earlier this month by state regulators to repeal the ban under pressure from the U.S. Department of Justice.

Many flat-fee and discount real estate brokerages use rebates to reduce their commissions, which are set by home sellers. Justice Department lawyers have challenged cash rebate bans in several states, saying the bans hinder competition among agents.

But the Tennessee Association of Realtors urged lawmakers to reinstate the ban. They said the ban protects consumers from backroom deals between agents and outside parties, such as referral services and mortgage lenders.

The association also said discount brokerages can reduce their commissions by offering non-cash incentives, such as gift cards and services, or by renegotiating commission rates with sellers and their agents.

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Trulian overdue improvement: Zillow.com makes Home Q&A searchable by location

From the Zillow Blog:

One request we received over and over again (including impassioned pleas from our own president, Lloyd Frink) was to let people see a list of Home Q&A in their city or ZIP code. Agents and other real estate professionals want to see what questions are being asked in their area and to help answer those questions. Homeowners want to see what people are saying about homes in their specific neighborhood.

Well, as of Tuesday night, your requests have been answered. On the Zillow home page, just below the two sample Home Q&A’s, is a new link that says “See Home Q&A in your area.” Click on it, and you’ll be taken to a page where you can type in any city and state or ZIP code and see the most recent questions and answers being asked about homes in that area.

This is an important catch-up to Trulia.com’s recent upgrades.

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Teri Lussier: There are no do-overs in weblogging

Derek Sterling Burress has an in-depth interview with Teri Lussier, owner of TheBrickRanch.com real estate weblog, Project Blogger contestant, and BloodhoundBlog contributor:

Derek Sterling Burress: Since you are fairly new to the world of blogging, what has been some of the most difficult things you have had to learn as a blogger?

Teri Lussier: The hardest thing is that what you write is potentially there forever. Once it’s there, you don’t really get a do-over, as someone could copy and paste it elsewhere. That’s intimidating in some respects, but it makes you think about what you are saying and choose words very carefully.

It’s a nice long interview, a lot of fun to read. Go see for yourself.

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Ask the Blogger: How much is eleven months in dog years?

This came in by email:

I find myself commenting on more and more of your blogs, because of my respect for some of your writers.

My concern is who are your readers?

How large is your audience?

Are we dealing with real estate professionals or the general public?

BloodhoundBlog is eleven months’ old today. We’re whipping up the batter for a first-birthday cake that — I assure you — Odysseus will be more than happy to eat.

Who are our readers?: Real estate professionals, by an overwhelming margin.

Weekdays are strong, weekends are weaker, but we average around 1,200 unique visitors a day. Those are click-through visitors, people who are actually landing on one or more of our pages. The overwhelming majority of them come from sites we know, mainly other real estate weblogs. A significant portion come from search engines, this because we tend to score very high on certain industry-related searches.

In addition, we have a very strong RSS subscriber base. How strong, precisely, I do not know, this because I don’t like routing traffic through third-party vendors. On top of that, we add new email-based subscriptions every day. For these latter, I see actual email addresses, so I know for sure we are appealing to real estate professionals.

There’s more I could say. For example, Google Analytics tells me that our readership is extremely “sticky”: Thousands of people have visited BloodhoundBlog hundreds of times. Since last August, when I installed Google Analytics, more than 42,000 individuals have visited us 9 or more times. Over 20,000 people have come here 51 or more times. Again, this ignores RSS subscribers. We are talking to a large, growing and very loyal audience.

Why does it work so well? I don’t suffer the curse of modesty, so I’ll tell the bald truth: We are as popular as we are because we deserve to be. We write wisely, wittily and well about things that matter to real estate professionals. We don’t divide our attentions trying to serve two divergent audiences, and we are so far-flung as to be completely location-independent. We are philosophically and temperamentally diverse, and yet we are able Read more

Elaborating the video slideshow beyond all reason: Bert and Ernie BlogTourUSA, the movie

I got Final Cut Express HD for the Macintosh on Friday. Call it semi-pro video editing software, appropriate to folks like me with significant commercial needs but with neither the time nor the talent to make use of a higher-priced spread.

What you get with Final Cut Express is multi-track video and sound editing with cable-channel-like titling and a blue million sound effects. It doesn’t do green-screen superimposition (I don’t think), but the fanatical home-movie mechanic has everything he needs to alienate an entire family reunion in one elaborate film.

What I want, for now at least, it to insert slide-show images over live video, and I spent a bunch of time playing with those toys over the weekend. Today I built what I think will be my final statement on the video slide show: No full-motion video, but loads of fun with transitions.

I have loads to learn, but I think this hangs together pretty well. Give it a look. It’s fun.

Separating the Buyer Agent Commission From the Listing Commission is a REALLY stupid idea

This is a continuation of Jeff Kempe’s thoughtful post below. At first, I was going to reply to his post via a comment. But as I thought about it I realized there was way more I wanted to say.

First things first: Welcome Jeff, Lani & Morgan! I’m delighted to have you here.

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It is common for a person to have a completely false idea of why something is good or bad and for them to still be correct that it is good or bad. This can come about when the person looks to see why something is the way it is and not knowing the correct answer (real reason why) they then make up or invent an answer. This new datum is then used to explain away some situation or circumstance they observe. This is so common that you can see examples of it in almost every profession, industry and government. Failure to correctly observe the real “right why” is THE WHY for every failure any individual, organization or government ever had. A real WHY opens the door to handling.

Man too often finds that his “solutions” become his new problems. Most of the difficulties one faces on a regular basis (problems) are, in fact, themselves solutions to earlier problems.

I do not intend to be disrespectful here towards your friend and mentor, Jeff – but several of the things he has informed you about are completely incorrect. The thinkingcapidea that a Realtor not sharing a commission was passed into law in state after state after state, across the country, to “protect Realtors” or to somehow impede discounters is just flat wrong. I can’t say that any of those laws were the best possible solutions but they had nothing to do with “protecting Realtors”. In every state where a real estate license is required to legally earn and collect a commission (all 50 in the United States, last time I checked) there is some sort of rule or regulation that states commissions can not be paid to an unlicensed individual. In most every state there is a special exception to this rule for lawyers Read more

MLS ‘ad’ crackdown a waste of time, expert says

This is me in today’s Arizona Republic (permanent link):

MLS ‘ad’ crackdown a waste of time, expert says

Here’s an interesting conundrum: MLS rules forbid one broker from advertising another’s listings without permission. The question is this: What is advertising?

At first blush, you might say that advertising is paid space or time in a publication or on a broadcasting outlet and that the rule is devised to prevent Broker Paul from advertising Broker Peter’s listings as if they were his own.

Surely it would be sleazy of Broker Paul to do that, but the rule itself is not without stain. Why wouldn’t Broker Peter want free advertising for his listings?

Because he wants to maximize his chances for representing both the seller and the buyer, taking commissions from both.

With the advent of the Internet, though, things are getting more complicated. Zillow.com, the Seattle-based real estate portal, will permit anyone, including Realtors, to announce that a particular home is for sale. Is this advertising another broker’s listings?

Seattle’s Redfin.com, a discount brokerage, built weblogs devoted to reviews of listed homes. The Northwest Multiple Listing Service has ordered the company to shut these sites down, assessing a $50,000 fine, claiming that the property reviews are advertising.

Two points to consider: First, nothing prevents ordinary people from saying whatever they choose, subject to libel laws, about a property. The only people to be restrained from speaking are MLS members, who presumably have the most information to share.

Secondly, these conversations will go on.

The Internet massively reduces the cost of sharing and acquiring information. The natural course of events for net-savvy consumers is to obtain as much information as possible before buying or selling anything.

Truly, resistance to this indefatigable quest for information is futile. So, smart vendors embrace it.

When you shop for a book on Amazon.com, at the bottom of the page you will find reviews by ordinary people, some positive, some negative — and the reviews themselves are rated by other users.

If Realtors, through the MLS, elect to exclude themselves from Net-based conversations about particular properties for sale, they will hurt no one but themselves.

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Newspapers are here to stay: I read all about it on-line

From the Wall Street Journal On-line (you can’t make this stuff up):

Even a 30-inch screen can’t match the readability of what cheaply spits out of a printing press. I really believe that the copy protection mechanism for newspapers is their consumer interface, in the form of ink spurted on newsprint.

The author then runs down the litany of new technologies that will bust up the electronic media oligopoly, all seemingly without understanding that print is already on the other side of that hump.

The ultimate argument: Print will triumph because it shackles end-users in a prison of atoms. Print is better because it is user-hostile. You can’t copy it. You can’t extract from it and blog about it, as I am doing here. You can’t share it with a friend except in the same way you might share a communicable disease.

Breathe deep, pal. There’s a clue in the air. If you’re very lucky, you just might catch it.

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Making movies: Wrestling with science, commerce and art to sell the idea of a unique and distinctive Phoenix

I don’t think I’m done with this yet, but it’s coming along. I mentioned last week that I’ve been making a movie in all my spare time. I’ve got about two weeks in the project by now, most of that lost to rendering and FTP. I may start over again tomorrow, but you can see where it stands for now, if you like.

The little idea is to show off how unique, interesting and beautiful homes in Phoenix can be, contrary to our bad press:

Phoenix is sometimes maligned as a vast suburb crawling with tract houses. The complaint is not without some truth, although our tract home neighborhoods can yield some very pleasant surprises. And every home is unique, no matter how similar it might seem to be to its neighbors.

But Cathleen and I get to spend much of our time in Phoenix neighborhoods where every home truly is unique — the historic and architecturally distinctive neighborhoods of Central and North Phoenix, where virtually every structure is a one-off expression of some one artist’s or craftsman’s vision.

The big idea, of course, is to learn how to make movies that will sell houses and us as Realtors and our brokerage.

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Trulia.com raises an additional $10 million

So says BlogForward in a strange little post. That puts the San Francisco-based Realty.bot’s total VC investment at $18 million, so far.

Further notice: TruliaBlog, TechCrunch, John Cook’s Venture Blog. The BlogForward post is actually a splog of this Venture Beat article, a tendentious mess of unquestioned, uncited misinformation (e.g., “Zillow and Trulia don’t divulge their traffic”).

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