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Category: Marketing (page 55 of 191)

December 21, 2008

The Way of the Farmer, a video podcast from BloodhoundBlog Unchained in Phoenix, 2008: Using the internet, social media and direct marketing to farm for listings

by

Suburban Phoenix Real Estate Broker

Author website

Here is both the best and the worst of BloodhoundBlog Unchained so far.

It’s the best, or a piece of the best, because it covers a great deal of hard-nosed, hard-boiled, hard-headed nuts and bolts real estate sales technology in rapid-fire fashion.

It’s the worst, or of a piece with the worst, because it’s me delivering a lecture, rather than us doing the work I’m talking about.

There won’t be any lecturing at BloodhoundBlog Unchained in Phoenix, but there will be a whole lot of the doing of hard-nosed, hard-boiled, hard-headed nuts and bolts real estate sales technology.

This video represents just a slice of the content on the DVDs from BloodhoundBlog Unchained in Phoenix, 2008. We’ve learned a lot since then, and we’ve learned a lot about how to share what we know, so what we really want is for you to come to BloodhoundBlog Unchained in Phoenix this year. But if you can’t do that, there’s a whole lot of great information covered on those DVDs. If you can’t be with us in April — or even if you can — the DVD set could be a great Christmas gift for your career.

We’re marketers, and because of that we know that sales increase when the barriers to commitment are low. So let’s commit, shall we?

Enroll now for BloodhoundBlog Unchained in Phoenix

If you’re ready to rock, all you have to do from here is click a PayPal button to reserve your place at BloodhoundBlog Unchained in Phoenix. The event runs from April 28th to May 1st, 2009. Many more details can be found at the BloodhoundBlog Unchained in Phoenix weblog.

Fair warning: This won’t be cheap. If you’re looking for the best possible deal, and if you qualify, joining the CyberProfessionals might be your best bet. And if you’ve entrusted us with your money before, either last May in Phoenix or in November in Orlando, we want to express our gratitude with a special Unchained Alumnus price. But whatever you end up paying, we’re going to make it worth your while and then some.

Here’s how the prices break out. Just click on the appropriate button Read more

December 20, 2008

Mariana Wagner’s custom real estate signs are slicker than a Colorado Springs sidewalk in December

by

Suburban Phoenix Real Estate Broker

Author website

Look at these custom yard signs from Mariana Wagner’s iTeam real estate brokerage in Colorado Springs, Colorado:

Mariana reflects: “Not exactly how yours is set up, as our wind and freezing temps make the hanging sign a disaster, but these rock. (We have installed a 1-800# on the bottom of each sign, as well.)”

I like the white space, especially, a vital design element I too often leave out. And I really like the way that Mariana and her team play with the Keller Williams color scheme without being imprisoned by it.

I’m dying to hear how they sell — the houses and the brokerage.

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December 20, 2008

Workable real estate deals may require even more creativity

by

Suburban Phoenix Real Estate Broker

Author website

This is my column for this week from the Arizona Republic (permanent link).

 
Workable real estate deals may require even more creativity

I do a lot of work with buy-and-hold rental home investors, more and more of whom are able to come into Phoenix with all-cash offers. Poor me, I know.

But: I’ve been spending a lot of my time, lately, thinking about “triangle-trade” strategies — old-style funding mechanisms that we were happy to forget all about when money was easy.

So picture a buy-and-hold investor with 100% equity who wants the best deal he can get when he sells his former rental home. Why not do a lease-purchase instead of a straight sale? The investor can help his buyers accumulate a down-payment, perhaps working with them to improve their credit score at the same time. The investor gets a higher purchase price, the buyers get a lower monthly payment, everybody wins.

Or how about selling with a contract-for-deed? There are a lot of people out there with great incomes but lousy credit — more every day. If an investor — or ordinary homeowner — is willing to take on the risk of a carrying back a note, the home can sell now, rather than languishing on the market.

Or if the seller isn’t able to carry the whole mortgage, how about carrying back a second loan? If the seller has the equity, and if that will swing the balance with the buyer’s lender, it can make sense.

San Diego Realtor Don Reedy has come up with his own blast from the past: Parents help their kids get into homes by co-signing on the loan and helping with the payments, then share in the equity on resale.

Single people or single parents or childless couples could do the same sort of thing with a larger home: Go in on the home together as tenants-in-common, using their combined income to qualify for the loan, then paying the mortgage and sharing in the equity on a pro-rated basis.

Buyers are not in short supply, nor are homes available for sale. Creativity could make all the difference, going forward, in putting workable deals Read more

December 18, 2008

A Poke (in the eye) from Facebook

by

Real Estate Renaissance Man

Author website

You know, they say it isn’t wise – when you visit the Wizard of Oz – to look too closely behind the curtain.  Might not like what you see.  In Australia we were recently treated to a quick look behind Facebook’s curtain and I have to tell you: the king ain’t wearing any clothes!

Seems a nice young couple had bought a house, got upside down, stopped paying their mortgage and were doing everything they could to avoid the process servers and foreclosure coming their way.  Not altogether different from the unfortunate antics of a great many folks over in our neck of the woods.  I doubt many of us condone their behavior, but I find it difficult to root for the mortgage company either.  Sort of like watching a tether ball game between your ex-wife and her attorney: I don’t really care who wins just so long as both sides take one or two in the kisser.  Aaaaanyway, the mortgage company finally won the game.  Want to know how?  They looked this couple up and served them legal documents on Facebook!  (Read the full story here.)

Better yet, the local Supreme Court in Australia ruled that this was an acceptable use of the social networking platform.  Are you surprised?  Shocked?  Maybe even a little outraged?  I should say so.  I’ll bet Facebook was none too happy either.  Imagine the chilling affect this development may have on their social network site.  Let’s listen in:

Facebook spokesman Barry Schnitt praised the ruling.

“We’re pleased to see the Australian court validate Facebook as a reliable, secure and private medium for communication,” he said.

“The ruling is also an interesting indication of the increasing role that Facebook is playing in people’s lives,” Schnitt added.  The company said it believed this was the first time it has been used to serve a foreclosure notice.

I can only guess at the pride they’ll feel when the first paternity suit is served.  Are you kidding me?  I read this and the first thing I did was look up hubris in the dictionary, just to make sure I was using that word correctly in Read more

December 17, 2008

Making a Scenius scene to make an impact on your target market

by

Suburban Phoenix Real Estate Broker

Author website

Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?”

Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I don’t feel like I’m talking to the people in my farm. How can I get my name and my ideas in front of them ever day?”

Vendor Bill adds, “I’ve got things once worse. I need to sell marketing ideas to Beth and Bob, both, but how can I break through the clutter?”

These are problems that can be solved by Scenius scenes. With the right scene, you can aggregate content and share it with people you want to do business with.

Watch:

Lender Bob can link to financial news and stories on factors that influence interest rates. He can make this scene available to Realtors in his market, who will have Bob’s free content available to share with their own readers. Florida Lender Kevin Sandridge is getting ready to do just this in his market.

Realtor Beth can link to local news stories and then echo that content to other weblogs in her market area. I’m doing this with Phoenix Area Headlines, but Beth could do other things as well. For example, she could do a “best of local blogs” scene to spread the link love around. Or, like Chicago Realtor Thomas Hall, she could do a scene on green real estate.

Vendor Bill has the easiest job of all, if he learns to think Scenius: He doesn’t need to cut through the clutter, he needs to slice it and dice it and serve it up in his own scene. I’m playing with this idea with Switched-On Marketing.

There’s more. Eric Blackwell is using a scene as a way of getting his 100+ agents to get on-board the social media marketing train. Cheryl Johnson and I are both using Scenius scenes to manage our listings on-line — but that’s an advanced-class topic.

The point of this: If you’re in the business of self-promotion, we’ve Read more

December 15, 2008

The deathless prose of the Bloodhounds: Against advice of broker

by

Suburban Phoenix Real Estate Broker

Author website

This is a form I wrote for a house that Cathleen may or may not have in play. The details have been fictionalized, but the underlying situation — a house trashed so badly that it becomes a menace to safety — will probably only become more common.

Caveat lector: I am an Arizona real estate broker, empowered by our state’s constitution to prepare documents incident to the transfer of real property. Your local laws will be different.

BUYER IS PURCHASING REAL PROPERTY AGAINST ADVICE OF BUYER’S BROKER

Buyer’s Broker herewith explicitly advises Buyer against the purchase of 123 Mulberry Street, Hadleysburg, AZ.

1. Buyer is aware that property has been looted by a previous owner, tenant, burglar, interloper or tenant-at-sufferance.

2. Buyer is aware that all kitchen appliances, fixtures, counters, cabinets, shelving and appurtenant items have been removed from the property.

3. Buyer is aware that the truss-mounted air-handler has been removed from the property.

4. Buyer is aware that the extent of any additional looting is undetermined and is substantially indeterminable.

5. Buyer is aware that attempts to repair or refurbish this property could result in further damage to the property and/or injury or loss of life to Buyer or Buyer’s contractors or employees.

6. Buyer is aware that repairing or refurbishing a property in this condition is a task that should be undertaken only by experienced building contractors.

7. Buyer is aware that additional damages resulting from attempts to repair or refurbish this property could destroy any or all residual marketable value in the property, with such loss in value being Buyer’s sole responsibility and liability.

8. Buyer is aware that injuries or deaths resulting from attempts to repair or refurbish this property could be construed by courts or insurance companies to be Buyer’s sole responsibility and liability.

9. Buyer is aware that many other residential properties, substantially in turn-key condition, are available nearby at reasonable prices.

10. Buyer has been advised numerous times of Buyer’s Broker objections to this purchase.

ERGO, BUYER ACKNOWLEDGES BY HIS SIGNATURE HEREUNDER THAT BUYER IS PROCEEDING WITH THIS PURCHASE AGAINST THE PROFESSIONAL ADVICE AND JUDGMENT OF BUYER’S BROKER, EXPRESSED REPEATEDLY AND STRENUOUSLY.

Buyer agrees to release, indemnify and hold harmless Buyer’s Broker for any and all losses, Read more

December 13, 2008

For some, the most financially-astute course of action may be to fake their way to foreclosure

by

Suburban Phoenix Real Estate Broker

Author website

This is my column for this week from the Arizona Republic (permanent link).

 
For some, the most financially-astute course of action may be to fake their way to foreclosure

Looking for some good news in the Phoenix residential real estate market? So is everyone else.

New foreclosures are down, as are new foreclosure filings. Lenders are working with homeowners to help them stay in their homes, just in time for Christmas. That’s good news right?

Maybe. It turns out that, of the folks who negotiated loan workouts in the first quarter of 2008, 60% are back in default on their loans.

It gets worse. The typical newer stucco and tile West Valley tract home lost 7.41% of its value. In November. Year-over-year, that house is down 35.46%. Compared to its high in December of 2005, that property is down 48%.

Now there is a silver lining. If you bought your home in 2003 or before, and if you have resisted the impulse to refinance it, you’re probably still ahead of the game, at least by a little bit. And with interest rates at historic lows, this might be the time, finally, to refinance to lower payment.

And investors and first-time homebuyers could not have things better: The selection of available homes is still very broad, prices are below replacement costs, and interest rates are deliciously low.

Better news — for people who don’t own homes: Prices could go a lot lower, and interest rates could drop even more.

But what, then, is the implication for loan workouts? Until home prices stabilize and start to rise again, a loan workout against substantial negative equity might not make the best financial sense.

As we talked about last week, the hit on your credit rating from a foreclosure is a terrible thing. But it’s plausible to me that you could recover from that faster than your home will once again be worth what you’re paying for it.

And that’s the worst news of all: We have mismanaged our economy so dreadfully that, for many people, the most financially-astute course of action they can take is to pretend to be deadbeats, to fake their way to Read more

December 11, 2008

BloodhoundBlog.net can map domains: Your free real estate weblog can look just like you’re hosting it yourself

by

Suburban Phoenix Real Estate Broker

Author website

It took some time to work out all the kinks, but we’ve got domain-mapping working on BloodhoundBlog.net.

What does that mean?

You can set up a free BloodhoundBlog.net weblog, say, something like myblog.BloodhoundBlog.net.

Then you can go to a domain registrar like Godaddy.com and register your own domain, perhaps MyOwnDomain.com. You don’t have to buy a hosting package or anything else, just the domain.

Then, with a little help from us, you can set up MyOwnDomain.com so that it displays myblog.BloodhoundBlog.net.

From the point of view of both your users and search engine spiders, your weblog is hosted at MyOwnDomain.com.

Here’s an example, a melancholy celebration of Dayton by Teri Lussier. The blog is built on BloodhoundBlog.net, but, because of domain-mapping, it looks like it lives on its own server.

WordPress.com charges $10 a year for domain-mapping. We’ll do it for free — with the stipulation that you really are a hard-working real estate blogger. If you’re really pounding out the content, we can help you customize your blog’s theme, too.

Between money work, web work and WordPress work, I’m coming and going, but we have a lot of cool announcements coming up. Stay tuned…

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December 9, 2008

Marketing the praxis of a Scenius thoughtfully: How can we use dynamism and triangulation to play tunes that make the spiders dance?

by

Suburban Phoenix Real Estate Broker

Author website

Teri Lussier paid me a very high compliment today in email, although I’m sure that’s wasn’t her intent. I expect she was just being matter-of-fact. Here’s what she said:

You don’t do anything without a purpose.

She was asking why I phrase so many headlines in the form of a question, assuming correctly that I do so for marketing reasons. Questions are a pretty common arrow in the copywriter’s quiver. Properly constructed, they are inherently interesting and instantly involving. I’m not as good at this as I plan to be, but one of things I’m looking for in a good question is something that incites at least as much curiosity as it satisfies. I give you the headline of this post as an example.

But Teri’s off-hand remark — “You don’t do anything without a purpose” — means everything to me, because it’s a completely true statement about everything I do — and everything I’ve ever wanted to be. I can’t promise you that I always know what I’m doing, but I always know with perfect certainty what it is I intend to be doing — what objective I hope to achieve by my efforts.

So we’ve been playing this scenius game since Thanksgiving, really since Swallow Hill Road, and it’s fun to explore how much we understand of what we’re doing, and, fun, too, to understand how much there is that we’ve never thought to explore.

Both Cheryl Johnson and I have been rebuilding our “Current Listings” content as Scenius scenes. Why? Because a content management system like a weblog is the perfect way of organizing frequently-edited copy — provide that you have some way of delivering the content in a form you can stand, once you’ve edited it. This is what Scenius — the software praxis, not the social process — is all about.

Stop.

A scenius — lower case — is a metaphor for a kind of communal genius. The word comes from “scene” plus “genius”, and the best example of a scenius that I can offer is the birth of Bebop jazz. When you put smart, well-informed, passionate people together, the synergy of their Read more

December 9, 2008

Dear Rob- It’s not perfection vs. authenticity, it’s authentic perfection!

by

Rust Belt Realtor

Author website

“The question, really, is one of perfection vs. authenticity.”

Nice try Rob, but yer still wrong. 🙂

The Notorious ROB Hahn wrote a post in which he called me out for a little discussion we had- who’s “better”- Fred Astaire or Gene Kelly, and he drew some parallels to real estate marketing.  As far as who’s better- in the end, it always comes down to taste, which, as Rob clearly illustrates, there is no accounting for. But he’s young, so I’ll give him a pass for now. Rob Hahn is a smart and funny guy who likes to push the discussion forward, so I’m willing to bet he’ll take this ribbing with the good humor that’s intended, but if not, he’ll probably be blogging about it, and as for me, I love that I have a reason to post some of the finest dancing ever committed to film.

My take away from our discussion and how it relates to real estate is different from Rob’s. It isn’t one of perfection vs. authenticity, the bigger question is from whom can we learn the most and how do we apply it?

Warning: The rest of this post draws parallels between movie musicals and real estate. If that is something that will make your eyes glaze over, this would be a good time to stop reading.

Fred Astaire was famous for his quest for perfection. It was authentic to him. It’s what made Fred, Fred. You might, as Rob Hahn does, find Astaire’s perfection intimidating, but we can learn something about business from him. We can understand that practice does make perfect. That paying attention to details is extraordinarily important, and that perfection is not a bad word.

A white tie and tails in an Art Deco world may not be your thing, here in 2008. But Astaire knew his audience and he knew what he was selling. His audience, 1934, was dealing with a depression. They wanted fantasy, they wanted romance, they wanted to escape, if only for a few hours, from the reality they faced everyday. They wanted to see beautiful people in beautiful clothes, living a beautiful Read more

December 9, 2008

The Scenius.net scenes reader can tell if you’re working at your desktop web browser or on your iPhone…

by

Suburban Phoenix Real Estate Broker

Author website

…and switch Cascading Style Sheets intelligently. What it needs are more shared scenes.

Making a shared Scenius scene is work. Not a lot, but some. What do you get in return:

  • Added-value content for your blog and for any blog that echoes your scene
  • A quick way to promote news or ideas you think are important without writing full blog posts
  • By your links, you draw attention to your blog from other blogs in your content sphere
  • Your scene links back to your blog, so the more it echoes, the better for your SEO posture
  • When other blogs echo your shared scene, they are exposing your blog to their readers, which can lead to new readers — or new business

Your weblog put you into the narrowcasting business, and that’s a great thing. Building a shared Scenius scene will put you into the broadcasting business, a boon that gains in benefits — for everyone — the more it echoes.

What’s in it for me? With each scene, I’m taking a link back to BloodhoundBlog — a non-monetized weblog. In other words, I’m working for free, which is not at all unusual. You live in a world infested with sleazoid vendors, each one of whom wants to nick you for monthly fees for work you can easily do yourself. I will show you — for free — how to build yourself a broadcast platform that will benefit everyone involved, yourself the most.

There are a few people working (behind the scenes as it were) on shared Scenes that will debut in the next few days. This is a bandwagon worth jumping on. Good for your readers. Good for the writers you feature. Good for the blogs echoing your shared scenes — and good for their readers. And good for you.

Review the terms and conditions and let me know when you’re ready to get started on your own shared Scenius scene.

December 6, 2008

Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end

by

Suburban Phoenix Real Estate Broker

Author website

I wrote last week about the Scenius blogs we’ve been playing with. The concepts we’ve developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects.

A Scenius blog called “Switched-On Marketing” is riding in our sidebar, along with some other real estate blogs. I have another one called “Phoenix Area Headlines” running on our client-focused real estate weblogs.

That last sentence is important: I maintain one Scenius blog for “Phoenix Area Headlines”, but I can echo it wherever I want it to appear. And it comes in like a blog, not like a feed or a widget, with full control over the appearance and with all the links behaving as expected.

Why is that important? Because I now have a reliable source of keyword-rich dynamic content that I can share with other Phoenix-area weblogs. Other Phoenix real estate webloggers are free to use it, but I’m much more interested in hanging around the sidebars of weblogs run by my clients or future clients.

The “Phoenix Area Headlines” Scenius blog is composed of content that will be interesting to readers of any weblog in the Phoenix area. It’s a regularly-updated supply of new content for any weblog that hosts it.

The “Phoenix Area Headlines” Scenius blog is rich in keywords that will cause the blogs that host it to score well with search engines. I’m giving my neighbors content and also boosting their SEO.

The “Phoenix Area Headlines” Scenius blog consists of highly dynamic content. There are new posts every day, and old posts scroll off the bottom every day. What this means is that search engines will see new unique content on every page they spider, every time they spider, if those pages are echoing my Scenius blog.

And the “Phoenix Area Headlines” Scenius blog links back to BloodhoundRealty.com. I’m using sweat equity to buy a place on your sidebar. Your readers win, you win, I win — everybody wins.

The “Switched-On Marketing” Scenius blog does the same sorts of jobs for real estate and marketing weblogs: I give you interesting Read more

December 6, 2008

Seriously, who’s a better risk for a mortgage than someone who has already lost a home to foreclosure?

by

Suburban Phoenix Real Estate Broker

Author website

This is my column for this week from the Arizona Republic (permanent link).

 
Seriously, who’s a better risk for a mortgage than someone who has already lost a home to foreclosure?

We talked last week about credit flexibility among merchants as they try to find ways around the banking crunch. The flip side of the same coin is how the credit marketplace will react, going forward, to home foreclosures.

You’ve heard all your life that a foreclosure is second only to a bankruptcy in the way it will ruin your credit. This is still true, but “ruin” may turn out to be an adjustable calamity.

Here’s why: A lot of people are going through foreclosure. Ninety percent or more of homeowners are unaffected by the wave of bank repossessions, but that still leaves millions of people who are going to have a foreclosure on their credit for the next seven years.

What’s going to happen to those folks when they go to the furniture store or the jewelry store or the car dealership? They might end up paying a higher interest rate, but they’re still going to get financing.

I have been advising my investor clients for months to ignore recent foreclosures on credit reports. Past performance on every other sort of credit account matters a lot. But if landlords refuse to rent to folks who have lost their homes, they will be turning away half or more of the tenant population.

My take is that, right now, a recent foreclosure is like hospital debt: If everyone else was getting paid before, during and after the financial catastrophe, you just have to look past the elephant in the room.

And here’s the funny part: I am sure this will apply to home loans in due course, also. If mortgage money remains freely available, lenders will find a way to overlook recent foreclosures in order to underwrite new home loans.

We can hope that, this time, interest rates will reflect the true risk lenders are taking on. But this country runs on credit. Just because a borrower recently defaulted on a six-figure debt, that’s no reason to withhold the unlimited boon Read more

December 5, 2008

Speaking in tongues: Revising my universal contact form for real estate weblogs — e-paging support and friendlier coding

by

Suburban Phoenix Real Estate Broker

Author website

About eleven months ago, I built a universal contact form for real estate webloggers. Just lately, I’ve revisited that code to add support for e-paging and other kinds of hyper-brief email-based messaging. Getting a form emailed to the office is a nice thing — unless you’re out previewing or inspecting all day. The new version will find you wherever you are.

The revised contact form will email you your prospect’s contact information (to as many email addresses as you like) and, also, optionally e-page you with a very brief form of the information (again transmitting to as many e-page addresses as you choose).

The e-page will give you the party’s name, email address and phone number (the latter two are clickable if your phone supports this function), along with as much of the message as will transmit. The form imposes brevity, so you should be able to puzzle out what is wanted. Everything in the e-page is sent in the briefest practical form to maximize the amount of space left for the message.

Nothing has changed in the form of the user interface — and the UI should inherit its appearance from your CSS specification. But I’ve changed the way the software works internally and the way it installs, both to make it easier to deploy and to avoid conflicts with your ISP’s tech support team.

This contact form is built for WordPress.org weblogs only. It might work in other blogging platforms — and it will certainly work in any static PHP page — but that’s not what we’re talking about right now. You can install the contact form in your sidebar, provided you know how to edit the theme file called sidebar.php. If you have a PHP plug-in installed in your weblog, you can install the form on a WordPress Page, perhaps adding a “Contact Me” button on your sidebar.

Nota bene: There can only be one “Submit” button per page in HTML, so, if you install the contact form on your sidebar, your search button is no longer going to work. If you have to kick something off the sidebar and onto a WordPress Read more

December 4, 2008

Unlocking the scenius of BloodhoundBlog Unchained in Phoenix, a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp

by

Suburban Phoenix Real Estate Broker

Author website

This came in by email, but I’m answering it publicly because I expect the question is fairly common:

I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix and I’m not entirely sure what it’s all about. From what I can see it’s going to be about blogging, and that’s great, but I have perhaps a more broad interest in social networking as well. I know some of the people involved may be experts in that. Could you give me some idea as to the time that is going to be devoted to each of the subject matters.

For a start, let me say that everything I’m saying right now is subject to change. We have some of this ironed out in detail, but much is still to be determined. Moreover, we’re pretty flexible in the way we think. The world we live in upends itself entirely every 15 months or so, and we’re always prepared to turn on a dime. Even so, BloodhoundBlog Unchained in Phoenix is going to break out something like this:

First, as I’ve said, the event is going to be a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp. Our students will be with us for 72 hours total, and out of that time, we could end up working 54 or more hours. We are going to take on every aspect of your marketing praxis, and we’re going to rebuild as much of it as we can in our time together. If you do the prep work your instructors are going to recommend, and if you come to Phoenix prepared to work, you’ll fly home exhausted but with a completely overhauled marketing profile — online, in the social graph, in print and face-to-face.

That’s ambitious, but we can pull it off because we intend to work like no other marketing conference you’ve ever been to or heard about. You are literally going to do the actual work you are learning about — as you learn about it. It Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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