There’s always something to howl about.

Month: May 2008 (page 4 of 8)

BloodhoundBlog Unchained: The Way of the Hunter…

We’re Unchained, but we’re still wired to the net — wirelessly. These posts are set up so that folks can make notes or comments in real time.

  • Two words: Ubiquity works
  • Setting traps on the sites that can expose you to consumers
  • Baiting the traps – providing relevant consumer content to match up with the community
  • Building a community – recruiting eyeballs that keep coming back
  • Getting commitment – how to convert engaged consumers to permission-based marketing participants
  • Channel marketing – building a referral network online

Brian Brady teaches you how to be as hard to miss as he is…

Technorati Tags: , , , ,

BloodhoundBlog Unchained: The Unchained Epiphany…

We’re Unchained, but we’re still wired to the net — wirelessly. These posts are set up so that folks can make notes or comments in real time.

  • You are free at last, a free moral agent with no one to order you around — but no one to blame but yourself if you should fail
  • You are free to thrive
  • You are free to starve
  • But you are not free to escape the necessity of making a choice

An introductory convocation from Greg Swann featuring philosophy, history, stirring rhetoric and some really scary homework…

Technorati Tags: , , , , , ,

Kevin Wilhelm on the first day of BloodhoundBlog Unchained: “Today was the first day, which was meant to be a bonus day. But if it ended today, it would be worth the money, period.”

We planned these video clips as a way of communicating Web 2.0 ideas by effecting Web 2.0 ideas. Kevin Wilhelm, shown below, seems to make our point for us:

Here’s Bloodhound Teri Lussier, Saturday night, after a long flight and a day in the desert:

Real estate coach Jan O’Brien and Realtor Vance Shutes:

Nick Bastian, who surprised Brian with a real-time Twitter at our event ten days ago:

Kevin Warmath revised his sitemap while Mary McKnight was still speaking:

Bloodhound Geno Petro on the state of his SERPs:

Andy Kaufman and Brad Coy:

Bawldguy Bar-B-Que: Bloodhound Jeff Brown teaches prospecting with Kam Hubbard at Honey Bear’s Bar-B-Que in Central Phoenix:

Russell Shaw spoke for about 45 minutes. Here he is seen answering questions posed by Kevin Warmath:

There are half-a-dozen other Russell Shaw clips, along with three dozen others, on the BloodhoundBlog Unchained YouTube Channel.

Nick Bastian kicks in this clip of Mary McKnight on backlinks:


Technorati Tags: , , , , ,

BloodhoundBlog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com- We start tomorrow

Today was the “bonus day” of UNCHAINED.  We were delighted by the appearance of two giants: Mary Mc Knight of RSS Pieces and Russell Shaw of Number1HomeAgent.

Jan O’Brien, a RE Coach with  of Prudential Americana, in Las Vegas, outlined today’s “bonus day”.  Read her recap and get caught up.

Monday’s Schedule:

The conference starts at 8:30 AM and ends at 4PM:

Unchained Epiphany- Greg Swann

The Way of the Hunter Brian Brady

Working Lunch- Twitter- @BradCoy & @AndyKaufman

The Way of the Farmer- Greg Swann

Real Estate Website Makeover- Mary McKnight

6PM- No Host Happy Hour at the Radisson  Light Hors D’Oeuvres Complimentary

A Continental breakfast will be available at 8AM; coffee and water are complimetary throughout the day.   Lunch will be complimetary.The Museum Coffee Shop will be open at 9:30AM- 3PM. The Heard Museum will be open until 5PM and admission is complimentary for conference attendees.

Tuesday’s Schedule

The Conference Starts at 8:30 AM and concludes at 4PM

Traditional Marketing For A Web 2.0 World- Steve Hundley, Louis Cammarosano, Jeff Brown

Blogging For Dollars- Laurie Manny, Theresa Lussier

Working Lunch- Zillow Mortgage MarketPlace for Real Estate Agents- David Gibbons

Keynote Presentation- Glenn Kelman

Online Reputation Management- David Gibbons

Black Pearls and Commencement

A Continental breakfast will be available at 8AM; coffee and water throughout the day. Lunch is complimentary. The Museum Coffee Shop will be open at 9:30AM- 3PM. The Heard Museum will be open until 5PM and admission is complimentary for conference attendees.

There is a morning and afternoon break for personal phone calls.

More BloodhoundBlog Unchained video: The antediluvian trickle

There’s a ton more in Unchained clips to come, but here’s a quick taste from the work done today by BrokerIPTV.com.

To start with, Brian Brady interviews my best-beloved, Cathleen Collins:

Russell Shaw put in an appearance and spoke for about 45 minutes. We’ll have clips of that later tonight. In the mean time, here’s a post-session interview he did with BrokerIPTV.com’s Mark Eibner:

My take is that we delivered a lot of content for the first day. Our plan is to ratchet things up quite a bit over the next two days.

One of the things that I think is totally cool about what we are doing is that we aren’t just talking about it, we’re doing Social Media Marketing for the conference as we’re doing the conference. All this video is just a piece of that.

I’d love to hear from people who are at Unchained about how the first day went for them.

Technorati Tags: , , , , , ,

Rare AND well-done

I know the entire RE.net will be focused like a laser on its future starting this evening (in case you haven’t Heard).

And we’re all truly wondering about the depth of Trulia’s mendacity (several layers deep apparently).

And who isn’t speculating about the story behind the story behind this story? (I think it may soon be available on DVD).

Just a word of caution before you find yourself all fired up by these relatively minor distractions. Remember what really matters.

Number 1 Expert and Opt Out Web Template Widgets – Why put your website clients at risk?

I have been trying to think of a way to explain what has been going through my mind in plain english. Here’s my attempt:

When Galen first posted about Trulia’s aggressive no-following of listings links, it was a bit technical for many folks to follow, but it set off alarm bells everywhere. Then Eric Bramlett pointed out the SYSTEMIC, SECRETIVE, USE OF OPT OUT TRULIA WIDGETS ON NUMBER 1 EXPERT SITES.. (Also here.) Let me break it down so that it is more easy to grasp:

SYSTEMIC: Number One Expert applied them all at once (or very quickly) to a number of their templated real estate websites.

SECRETIVE: They put the widgets at the BOTTOM of an internal page (in most cases) BUT on one that usually gets GOOD authority from the front page of the site. This is secretive, because they will attract VERY little traffic and attention. Without checking their backlinks, we would not have known they were there. They are placed IMO where they will do VERY little good in keeping traffic and NO good in attracting traffic.

Also, they were secretive in that they did not let their clients know that they did this! They just took the prerogative and popped them on the templates. How do I know? I have asked several real estate agents who are their clients and NOT ONE of them knew that the widgets were there. PERIOD>

OPT OUT WIDGETS: This means that if you want to take these widgets off of your site you MUST call them and ask them to take them off of your site. This is the FIRST time (that I am aware of) of having a website provider slap THOUSANDS of widget links to another competiting site for the same LOCAL terms and MAKE YOU CALL TO GET IT REMOVED.

Why are MANY people saying that it looks like a paid link? It is because that is the ONLY thing we can think of why Number 1 Expert would do this! It puts their clients sites (In my opinon) at unneeded risk! They put TENS of THOUSANDS of links on their Read more

The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun

This is my column for this week from the Arizona Republic (permanent link). Watch this space. There should be a lot of Flip video coming out of Unchained.

 
The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun

I’m becoming a fan of digital video for marketing real estate.

I’ve always hated the video home tour: “This. Is. The. Living. Room. This. Is. The. Dining. Room. The. Family. Dines. In. This. Room.” The images will be small, dark and grainy. The motion will be either jerky, swooping or both. And the tour itself will do nothing that could not be done better with digital photos.

But just lately I got a Flip video camera, and I can’t seem to stop thinking of real estate uses for it.

The Flip uses solid state memory rather than tapes to store its video. It’s a tiny little thing, about the size of a digital still camera, and you can operate it with one hand. It’s really only good for certain kinds of work. It would be useless at a wedding or a basketball game. But for capturing interviews, it is the prefect video camera.

Even better, it comes with a built-in USB connection and software for emailing videos or pumping them directly into YouTube or MySpace. Shooting, storing, editing and sharing videos are all painlessly convenient.

The first real estate application I thought of for the Flip was to collect testimonials from clients. That’s kind of self-serving, but the next idea was all about selling houses. In the past we have done video interviews with sellers or neighbors, but the editing process for normal video is onerous. But with the Flip we can just shoot the interview, upload it to YouTube and then link it from the web site for that property.

If I want to make a quick video to show weather conditions or traffic around a house, it’s easily done. I had a home inspector deliver a short video summary of the repair issues on a home for out-of-town buyers.

The breakthrough for me was thinking of video in the same way I think of still photography, Read more

Real Estate Enlightenment

The following is taken from The Intellectual Heritage Program of Temple.

The Natural Rights philosophy that we study in Intellectual Heritage reflects the central ideals of the Enlightenment, also called the Age of Reason (1660-1798). John Locke and Thomas Jefferson are just two of the many notable thinkers and writers who share Enlightenment values.

A basic list of these values would include the following:

  • a deep commitment to reason,
  • a trust in the emerging modern sciences to solve problems and provide control over nature,
  • a commitment to the idea of progress in material wealth and in human civility,
  • a belief in the essential goodness of human nature,
  • an emphasis upon the individual as master of his fate and fortune, and
  • an engagement with the public sphere of discussion and action.

In short, the Enlightenment thinkers believed in the powers of humankind and saw themselves as part of a revolutionary development in history that would replace superstition and tired rituals and corrupt traditions with reason and productive energy.”

In many ways, web 2.0 is akin to The Enlightenment, at least the concepts and promises. We have to tweak a bit because I’m not sure many people understand “reason” like the Enlightenment thinkers understood reason, and as for science controlling nature, well, maybe technology controlling cyber-nature . Yet, as an eternal optimist, I believe reason is making a comeback — merely because transparency forces an acceptance of “what is, is”, independent of  definitions proffered by presidents before grand juries. Nature is another story, but we learn about what “is” and “isn’t” as we go forward and allow all science to have a voice.

The internet gives voice to reason and presents scientific facts, so the answers are there for those who search, even if you have to wade  through  gobs of misinformation, which brings us to an “emphasis upon the individual as master of his fate and fortune”.

On a smaller, more mundane scale there is an enlightenment process going on in the real estate industry. I read yesterday where Gen Y (or was it X) is changing everything by questioning traditional methods. This is not particularly new — new generations have been questioning Read more

What to expect on Sunday at BloodhoundBlog Unchained

From the shady courtyard of the Heard Museum, Brian Brady talks about what you can expect on Sunday at the BloodhoundBlog Unchained Social Media Marketing Conference.

Or, per the revised forecast, you could hang out at your hotel and play in the pool.

The air will be very dry, so 107 degrees will seem very pleasant. Even so, I’m thinking I should refer you to our relocation page, which details all the interesting ways there are to die in the desert heat.

The Cliff’s Notes: Drink water constantly and wear sunscreen. The weather will be truly perfect, but it’s not like what you’re used to back home.

We’re ready like firemen. Can’t wait to see you Sunday.

Technorati Tags: , , ,

UNCHAINED Agenda; It’s Gonna Be Hot…

All presentations to be held in the Steele Auditorium at the Heard Museum. This schedule for Unchained is subject to change:

Sunday, May 18, 2008:

8-10AM Registration. The conference starts at 10AM and ends at 4PM.

Zillow Workshop

The Power of E-mail Marketing by Ron Cates

Hyper Local Blogging UNPLUGGED by Laurie Manny

Sunday is “Bonus Day” so food will not be served. The Museum Coffee Shop will be open at 9:30AM- 3PM. The Heard Museum will be open until 5PM and admission is complimentary for conference attendees. Presentations on Sunday will not be included in the DVD set.

No evening events planned.

Monday, May 19, 2008

The conference starts at 8:30 AM and ends at 4PM:

Unchained Epiphany- Greg Swann

The Way of the Hunter Brian Brady

Working Lunch- Twitter- @BradCoy & @AndyKaufman

The Way of the Farmer- Greg Swann

Real Estate Website Makeover- Mary McKnight

6PM- No Host Happy Hour at the Radisson  Light Hors D’Oeuvres Complimentary

A Continental breakfast will be available at 8AM; coffee and water are complimetary throughout the day.   Lunch will be complimetary.The Museum Coffee Shop will be open at 9:30AM- 3PM. The Heard Museum will be open until 5PM and admission is complimentary for conference attendees.

Tuesday, May 20, 2008

The Conference Starts at 8:30 AM and concludes at 4PM

Traditional Marketing For A Web 2.0 World- Steve Hundley, Louis Cammarosano, Jeff Brown

Blogging For Dollars- Laurie Manny, Theresa Lussier

Working Lunch- Zillow Mortgage MarketPlace for Real Estate Agents- David Gibbons

Keynote Presentation- Glenn Kelman

Online Reputation Management- David Gibbons

Black Pearls and Commencement

A Continental breakfast will be available at 8AM; coffee and water throughout the day. Lunch is complimentary. The Museum Coffee Shop will be open at 9:30AM- 3PM. The Heard Museum will be open until 5PM and admission is complimentary for conference attendees.

There is a morning and afternoon break for personal phone calls. This schedule is subject to change.

A link letter: Instead of a post by a man too scattered by the winds

Colleen Kulikowski sent me a sweet card wishing us success with Unchained. Enclosed was a packet of Aster seeds. If I can get them to grow, I’ll take pictures.

Tom Royce sent an email note telling us to break a leg.

Kevin Warmath needs a roommate for Unchained. If you haven’t bunked up and want to split costs with a man who swears he’s not a Neanderthal, give him a call (678-438-3041) and work something out.

My post on transparency was picked up by my long-time friend and client, Richard Nikoley. Richard runs Provanta, a debt-reduction company. Partly owing to my influence, they’ve just switched their on-line presence over to a WordPress blogsite, putting them squarely in the warts-and-all Web 2.0 world.

I said this in email to Richard, an Unchained epiphany all its own:

What’s interesting is that everyone in our world shops this way: Full research, full knowledge of the pros and cons of everything. We might be at the right edge of the learning curve, but it’s all the same curve. Everyone is on it, and everyone is moving our way on that curve. Why would we market any way but as a reflection of how we shop?

Think about it, and I mean think about it a lot: Why would we market any way but as a reflection of how we shop?

That post was also picked up by The Innkeeper’s Resource, a blog for Bed ‘n’ Breakfast innkeepers. Their take: Anonymous reviews are a reality of their business. Get used to it. I offered this in a comment:

Brilliant.

Here’s an idea that can work in any industry that can be hit with an off-site review:

“When Mark and Marie Olson complained about our threadbare linens on TripReports.com, we saw red. Not because the charge was false. It was true, alas. We had let ourselves become so distracted by the big picture of providing a great experience for our guests that we forgot that big things are made up of little things. Not only did we add a quality control procedure to our laundry, we built quality control into every aspect of our business. And we gave the Read more

No-fee referral: I need a Bloodhound-style listing agent in Boston

We list homes for sale like nobody’s business. I mean that: No one’s business is built like ours. That’s something I’m doing everything I can to change, by every means I can think of. It’s why I take such pains to describe the things we do, in the hopes that I can induce other Realtors to do those things, or others like them. I don’t think my job is to be a lead-producing machine. I think my job is to be a real estate marketing machine. I think that’s your job, too.

In any case, I have a no-fee referral in Boston (the South End, south and east of Berkeley and Tremont, near Peters Park). It’s yours if you can demonstrate to me that you deliver the goods for your sellers. We’ll even help on our end with a web site and hosting.

The seller sold his last house with us. We’re stronger now than we were then, but he knows how strong we were then. If you can come through for him, I’ll come through for you. That’s a better-than-decent trade, I think.

I should start thinking this way, anyway — compiling a list of listers and buyer’s agents who I think earn and deserve every penny of their commissions.

In any case, if you’re the lister I’m looking for — or if you know that lister — speak up. The seller is smart, experienced and very real estate savvy. He’ll keep the place in showroom condition, and he can help out with the marketing, too.

Technorati Tags: ,

So Far Twitter’s Just Not Worth The Effort

First and foremost let it be understood by one and all, I’m assuming all guilt until proven innocent.

So I decided to begin orbiting the planet twitter today. It’s simple. Easy as 1 2 3 the mantra goes. Not so fast cult breath.

Seems I’m from the Stoopid Tribe. First I don’t have IM. Hey, I’m 57 in a couple months, so give me some slack. My efforts to obtain IM are laughable, as nobody seems to want to help. By nobody I mean IM online sites. Google Talk apparently hasn’t been introduced to Steve Jobs yet, so those guys are out. You’d think they’d have at least run into each other once by now.

Take a few deep breaths, and email Lani for help. She sends Mathew and Andythe twitter cavalry. They are both very cool and helpful guys, and along with my new application from Twhirl via Lani, I sent my first twitter. Is that even how you say it?

At this point I’m apathetic.

There’s no online help worth a used Snicker’s Bar. My password is now being denied. I changed it to the original password and they’re still telling me to go jump in the lake. Honest, they told me my new password was way cool.

And it’s not just the password thing. I see a message from someone I don’t know and decide to click on it. A new box comes up, but I can’t figure any way in hell to get back to all the other messages. I tried every icon there was. Go fish.

The first thought entering my addled but appealingly smooth pate, is — All this just to say ‘Buy low, sell high — I’m the real estate investor guy’. Really?

Again, I assume blame for all this. I have no clue whatsoever why it was working and now it isn’t, and until I get belly to belly with somebody who can lend a little hands on assistance, I’m officially putting the whole twitter thing in the rearview mirror.

Thanks again to Lani, Andy, and Mathew for their help. It was working for almost an hour. The Read more