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First Russell Shaw Sales Success Seminar: Podcast #1

Linked below is the first of five podcasts from the First Russell Shaw Sales Success Seminar. This event was held on March 13, 2007, and lasted for about four hours. That seminar, along with another held on April 17, 2007, are precursors to the forthcoming Russell Shaw Sales Success FAQ files. Russell will take questions from these podcasts, along with others you send to him by email, and answer them in a series of FAQ-like video and audio podcasts. His plan is to end up with a complete real estate sales training course in podcast form.

This podcast is available in audio and video format, with Russell covering the same material in each podcast.

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Ethical dilemma with the current market

I like to think of myself as an ethical person. Then again, I am sure that most people feel that way about themselves too. We all are victims to the Lake Wobegon effect at some point in our lives. But in general I obey all laws, pay my taxes, am a good father and husband, run an honest business and try to make my customers happy. So I am faced with an interesting dilemma that the current market has brought upon me. I don’t think my dilemma is unique; in fact I bet it is so commonplace that it is on the desk of a large percentage of loan originators at mortgage institutions all across the country. It is an important issue to discuss, so important that I originally planned on penning this post for my blog, but figured the traffic and exposure of Bloodhound would be a better platform for debate and discussion.

Here is the dilemma. I was given a referral to a woman who I do not know personally. She lives in Florida, is a substitute teacher and lives in a condominium with a waterfront view. She has a good credit and a decent rate, interest only loan right now — it does have a prepayment penalty. She is also at 90% with her current loan to the value of the property. Unfortunately she has a bit of a cash crunch right now and would really like to lower her mortgage payments.

There is no way that using traditional mortgage products can drop her payment any further. First, I know interest only loans are not traditional. Second, before you talk to me about 40 and 50 year terms remember she’s already in an interest only loan — there won’t be much change, certainly not when you factor paying off a prepayment penalty in to the new loan. The only loan that would dramatically lower her payments is a payment option, negatively amortizing loan. If she made the minimum payment she would drastically lower her monthly cash outflow. I’ve explained to her the negative amortization part of the loan, faxed Read more

Arizona Republic: Realtors side with Zillow.com

The Phoenix RE.net is heard from in a big way in an article that will appear in Sunday’s Arizona Republic about the State of Arizona’s attempts to stifle Zillow.com. Writes reporter Peter Corbett:

A state agency’s efforts to stop Zillow.com from offering property-value estimates in Arizona are drawing criticism from some Realtors who think regulators are overstepping their authority.

The critics also are targeting an Arizona Board of Appraisal reform bill they fear will muzzle anyone from offering an opinion about property values unless he or she is a licensed appraiser, Realtor or attorney.

Phoenix real estate broker Greg Swann said that the legislation, Senate Bill 1291, is narrowly written to block Zillow from offering its estimates.

It also could affect other online services from offering property-value estimates using what are called automated valuation models, he said.

“This is legislation to stop progress,” said Swann, adding that state regulators are being Luddites in trying to halt the advance of Internet commerce.

The Arizona House is expected to consider the bill on Monday, said Deborah Pearson, director of Arizona Board of Appraisal.

The legislation is not aimed at Zillow but rather is intended to update statutes that have not changed since 1991, Pearson said.

Realtor Swann of www.BloodhoundRealty.com, said that the bill is so tightly written that two neighbors talking to each other about a neighbor’s property technically would be in violation of the law.

Pearson said exemptions in the law would permit neighbors to talk about property values.

It may be that she thinks this to be the case, but the language of the legislation is very precise:

“Appraisal” or “real estate appraisal” means any of the following: (A) The act or process of developing an opinion of value. (B) An opinion of value. (C) Pertaining to appraising and related functions such as appraisal practice or appraisal services.

This is very clear. Any opinion of value brought forth by anyone not explicitly exempted by the law would be a violation of that law. To capture Zillow.com and other Automated Valuation Models, they had to write the law so broadly that it effectively outlaws all “unofficial” opinions of value.

Corbett continues:

The controversy about appraisals erupted Read more

BloodhoundBlog round-up: Kenneling the last of the dogs, a new way to follow the trail and podcasting our way to fame and fortune

All the dogs are in the kennel at last. When I built BloodhoundBlog last Summer, I set it up as a subdirectory of BloodhoundRealty.com. Had I known where we were headed, I would have bought a separate domain for the weblog. And had I thought that far ahead, BloodhoundBlog would have been called something else.

Why? Because BloodhoundBlog.com was already owned by a software company in Texas. I discovered this when I finally thought to tie down the domains last Fall. I was able to buy BloodhoundBlog.net and BloodhoundBlog.org, but all I could do was back-order BloodhoundBlog.com.

It’s a problem I’ve been nursing on and off ever since. But as of today, BloodhoundBlog.com is finally ours. Like the two other domains, it is redirecting to the subdirectory I set up in the first place. A small enough thing, I suppose, but most big things are made up of little things.

And here’s another little thing: As of this week, it’s possible to subscribe to BloodhoundBlog by email. It’s not something I’m apt to think of. RSS is too easy, too fast, too wonderful. But if people don’t have access to feed readers, or if they don’t want to use them, they can get email updates when new posts hit the weblog. As it happens, Seth Godin added email subscription the same day we did. Great minds think alike? Can’t be. Great minds Think Different.

But here’s a big thing: Starting Monday, we’ll be rolling out audio and video podcasts from the Russell Shaw Sales Success Seminars. I have five audio and two video podcasts set up for this week, and we’ll do another five of each next week. This is all about building a curriculum for a real estate sales training course in podcast form, so, if you have questions for Russell, don’t be shy.

Linked below is a short video segment of me extolling the benefits of real estate weblogging with the help of Jay Thompson and Tony Marriott.

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When Banks Are Permitted to Compete…The Consumer Might Just Win

In Southern California, many loan originators are licensed by the Department of Real Estate. Such licensing is unique to California. California was one of the first states to require licensing of loan originators and chose to require that they have a real estate salesperson’s license.

Some bright Realtors realized that they could earn an income from both functions: real estate brokerage and loan origination. In fact, business models were built that center on that unique ability. Utopia Mortgage and Real Estate offers an 80% commission split to agents for such dual agents. It’s not a bad deal for an agent. Represent 3-4 buyers a year, secure them financing, add 4-5 more refinances in the year and you’re a six figure agent!

The problem in the past was that HUD explicitly forbids real estate licensees to engage in loan origination if the lender/broker offers FHA loans. That hasn’t been an issue in California for 5-6 years.

Tracy Nicole posted an excellent article in the Members’ Only section of Active Rain entitled: Jack of All Trades, Master of None. Fact or Fiction? You need to be a registered member at Active Rain to see this article and comments. Get a free membership by clicking this link. The premise is that she opts for the dual function because it (a) gives her control of the transaction over the “so called professional” loan originators (b) it allows her to “drastically cut the mortgage fees” for her customers 90% of the time (paraphrased quote)

I asked the question “Why Can’t Banks Engage in Real Estate Brokerage ?” in a like members-only post at Active Rain. My rationale is that if the consumer benefits, as was presented by the commenters, than it is just too substantial to pass up. True, federal banks are exempt from state licensing laws and that’s unfair. However, pretend that we could force them to license in each state
Will the merging of real estate and mortgage functions benefit the consumer? Can the big banks be more efficient at Read more

What’s the hottest game in Vegas? Strip Monopoly!

Oh, keep your shirt on… Strip Monopoly refers to that famed Parker Brothers board game (now owned by the soulless Hasbro, alas) as played with the real-life real estate on Las Vegas Boulevard — a/k/a “The Strip.”

Earlier this week, Kirk Kerkorian’s MGM Mirage acquired 33.4 acres of Strip-front real estate surrounding the company’s Circus-Circus property. This brings the Circus-Circus site, already 68-acres huge, to over 100 acres of land fronting on one of the priciest streets in the history of pricey streets.

MGM Mirage is already building the $7 billion Project City Center on and around the old Boardwalk property — apposite appellation strictly coincidental. The company plans a similar city-within-a-giant-casino development on the Circus-Circus site.

Vegas Today and Tomorrow has a nice Monopoly map to show you who is winning the game. Here’s a way of thinking of things: The green spots on the board are split between Wynn Las Vegas and The Venetian. Harrah’s owns the orange and the yellow properties. The railroads and utilities are divided among Boyd Gaming, Station Casinos and various minor players. Everything else belongs to MGM Mirage.

Harrah’s is technically the largest gaming company on earth, but MGM Mirage owns more undeveloped Strip-fronting real estate than Harrah’s owns in developed land on the Strip. All three of the companies that merged to form MGM Mirage — MGM Grand, Mirage Resorts and Mandalay Resort Group — have been persistently greedy in acquiring land on Las Vegas Boulevard over the years.

Circus-Circus was built by the man who may have understood Las Vegas best, Jay Sarno. He also built Caesar’s Palace, thereby inventing the idea of the themed casino-resort-hotel. Caesar’s, of course, has become almost a city unto itself, and it was the success of the Forum Shops that led other Strip casino operators to explore the convergence of gaming and shopping. MGM Mirage pledges to refurbish Circus-Circus as part of its development of the newly-assembled 100 acre parcel, so both of Sarno’s creations will live on in the city he influenced so decisively.

But what’s next for Strip Monopoly?

Other than Caesar’s Palace and The Paris, most of the Harrah’s Strip-front Read more

Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more

Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks “Why do so many agents fear Zillow?” He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot.

Brian Brady, America’s Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: “Is your Realtor threatened?”

Both gentlemen are objecting to what we might characterize as the opportunistic bandwagoneering going on with respect to the Arizona Board of Appraisal’s attempts to outlaw consumer-oriented Automated Valuation Models. I can’t speak for them, but for me this is a matter of vitally-important principles, liberty the first among them.

I may write more about this over the weekend, because the issues involved are vast and very interesting — at least to me. Earlier this week, in email, I wrote, “When the sabot is a Ferragamo, Ned Ludd has a whole new style.” I have no doubt that this regulatory and legislative initiative is Ludditism in a Brooks Brothers suit. It’s bad enough that Zillow is afflicted, but I expect this is but the first salvo in a long war.

Witness: This came in as a comment last night, but I wanted to highlight it:

MLSPIN of Massachusetts just sent out this notice:

“RULES AND REGULATIONS REMINDERS:

I. Recently, the On-Line Valuation site, Zillow announced a new function being made available to advertise listings for sale on that site, whether or not you are the listing broker/agent. The MLS Rules and Regulations, STRICTLY PROHIBIT the advertising of another broker’s listings without their prior WRITTEN consent. The REALTOR&174; Code of Ethics, Standard of Practice 12-4 also prohibits the advertising of a listing without proper authority. Better safe than sorry; do not advertise another office’s listing anywhere without prior written approval.”

“Better safe than sorry” is an interesting choice of words.

Even more interesting is the fact that MLSPIN is arguing that MLS members have fewer rights to act than ordinary people. As things stand now, any non-MLS member can advertise another party’s home for sale, but, of course, no one does. Why? Advertising costs money. But anyone except MLSPIN members can announce that another party’s home is for sale Read more

Protecting whom? There are no complaining parties in Arizona’s quest to outlaw free consumer-oriented home evaluations

I hear a lot of rumors, as you might guess. They’re usually way less than half the truth, but they can be useful for shaking the real truth loose, so they’re not entirely a bad thing. In any case, I’ve been hearing ugly rumors about Zillow.com in Arizona. Zillow Public Relations Specialist Amanda Hoffman has been working night and day to help me pin them down.

Like this:

  • Q: Is Zillow being sued by Arizona homeowners who regret having used Zestimates as opinions of value? Anywhere else?
    A: “Nope. Not true.”
  • Q: Are there any extant complaints about Zillow before the Arizona Board of Appraisal? In other words, have any real persons claiming standing as victims come forward?
    A: “Not that we know of.”
  • Q: Do you have any comment about Arizona Senate Bill 1291? Has Zillow had any involvement with the debates on this legislation so far?
    A: “We recently learned about the Arizona bill and we’re looking into what it may mean for Zillow users. We believe it’s important for home buyers and sellers to have easy access to real estate data and home valuation tools.”

I’m reading that last response to suggest that they might only have heard about the bill today.

The first two responses are significant because they argue that there are no self-identified injured parties appealing for relief from Zillow.com in Arizona. I don’t think offering an unwelcome opinion of value can be conceived of as a tort, but no one is complaining of an injury in the first place.

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Seth Godin’s promotional tour for The Dip to include Phoenix

Seth Godin definitely is coming to Phoenix. I had email about it yesterday:

Thanks for signing the pledge and telling your friends. Seth Godin saw how quickly this grew and called me to confirm he’s coming to Phoenix.

[….]

More details to come in the next few days regarding the date, time and location.

If you haven’t already done so, go sign the pledge so that you will get all the where and when details as they become available.

Your commitment: $50 a head. Your benefit: Hearing Seth Godin speak plus five copies of his new book, The Dip.

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HARD MONEY LENDING: Defined

Ardell over at Rain City Guide has been posting some good, consumer-friendly stuff about lending. It’s refreshing to see an agent work through the lending process.

In an earlier post, Ardell and I exchanged comments about hard money lending where she claimed ignorance; that couldn’t have been farther from the truth.

Ardell wrote a consumer post about pre-payment penalties. In the third and fourth paragraphs, Ardell explains the essence of private mortgage lending.

It really is that simple.

When Banks Compete, You Lose

Brian Brady wrote a great series of articles on how to obtain the best mortgage loan by shopping for a mortgage originator first, and then the loan second. His brilliant advice is a bit counter-intuitive but dead on. If you are considering shopping for a mortgage by using the internet, keep his advice in mind as you read the rest of this post.

My company primarily uses internet leads for new business. Of our approximately $12 million a month in loan originations $4 million comes from repeat and referral business and the rest comes from new business originated by internet leads. We spend about $30,000 per month on internet leads and get about 4 to 1 on our marketing dollar. I like to think we’ve figured out how to win business while competing with other banks. We use the big boys like LowerMyBills.com; but have stayed away from LendingTree.com — we don’t want to have to pay the lead provider off the HUD at closing.

There are a lot of misconceptions about internet leads both from the consumer and the industry side. We’ll focus on consumers in this post. For more in-depth information on the subject please read my Zillow Real Estate Guide article on 6 things you should know before shopping for an interest rate online. To summarize here the 6 things:

  1. Plan on getting a lot more than 4 calls from the 4 lenders that are supposed to compete for your business — get ready for a ton of calls.
  2. Plan on drinking from the mortgage information “fire hose” while different lenders pitch their products and expertise.
  3. Be prepared to spend some serious time on the phone.
  4. Don’t just go for the best up-front offer, keep some contingency offers in your back pocket.
  5. If an offer is too good to be true, it probably is.
  6. Know who you are working with.

But even before you read these 6 things, read Brian Brady’s post. When you shop online for an interest rate and fee quote INSTEAD of shopping for the mortgage professional first, you are opening up yourself to be the victim of bait and switch tactics. Think Read more

Idle chatter of idle neighbors to be outlawed in Arizona: Appraiser’s job protection act passes Arizona State Senate

Little Pink Houses dug up the smoking gun: The State of Arizona is trying to make it illegal for anyone without a state-issued license to express opinions of value about real property. Oh, there is an exception: You will be able to express an opinion about the value of your own property.

This law, if ratified, is only one court case away from being quashed.

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Brokers & Agents: How Do You Answer Prospect’s And Client’s Questions?

It’s shameful the way I used to answer questions from prospects or clients. The excuse of age is available, as I was only about 27 or so. But even youth, or having just transitioned from homes to investments doesn’t wash as an excuse for my pitiful performance back then. It’s truly a blessing there were no hidden cameras or recorders in the office back then.

Clients would ask me if the rents in the area would tend to rise during the holding period. And I’d answer yes. The problem? Most folks asking questions want the answer, of course. But what they really want is the ‘why’ or ‘how’ behind your answer. Back then it irritated me no end that they wouldn’t just accept my answer as if I was quoting from the missing third tablet Moses forgot on the mountain. 🙂 I knew the answer. Why couldn’t they just take my word for it? What a moron I was. I could have been more full of myself back then, but I’m not sure how.

That’s about the time I was blessed by the teachings and example of Chuck Chatham. As far as I’m concerned Mr. Chatham was absolutely the best teacher and practitioner of real estate counseling. As the title of his seminar promised, The Art of Real Estate Counseling, (also the title of his book) he was indeed a master artist. One the subjects near and dear to his heart was how we, as professionals, dealt with questions from our clients, or those pondering becoming a client. He was especially sensitive to young upstarts like me and a few others in his seminar one day.

You first have to imagine a smallish older guy with what appears to be several centuries of experience. He literally oozed authority. I remember his face as having an eagle’s beak nose, and a patrician like stare, that when focused on you, was both chilling and assuring at the same time. Figure that one out.

Anyway, he’d been talking with some of us whipper-snappers during breaks, and was not happy at either our attitude or demeanor. Don’t get Read more

Ask the Mortgage Broker: How Do I Become A Hard Money Loan Broker

Brian Brady of World Wide Credit Corporation will be offering a free conference call and presentation:

“How to be a Hard Money Loan Broker “

Tuesday, April 24, 2007

4:00PM Pacific Daylight Time (7:00 PM EDT)

SIGN UP IN THE COMMENTS SECTION (8 spots available) . Make sure that your e-mail is correct when leaving a reply in the comments section. We will be using Go To Meeting technology. I will e-mail you the conference call phone number and link on Monday evening.
Topics Covered will be:

1- What is “Hard Money” ?

2- Who are these new “hard money lenders” ?

3- What is trust deed broking?

4- How do I find investors for private mortgages?

5- What is a California mortgage pool ?

6- How do I price my loans?

7- How do I market my new private mortgage product line?

Casting a wider net: Hungry iPods crave content

Russell Shaw held his second Sales Success Seminar last night. For the moment we don’t know if there will be a third. So far, we’re sitting on about seven hours of new audio and perhaps four hours of new video. All of this will be released in bulk, but its primary purpose will be to spark Russell’s creativity in making a series of Q&A podcasts, a sort of Russell Shaw Sales Success FAQ.

This will be organized in FAQ-like form, with an index page of questions, each one linking to the podcast of the answer. You’ll be able to read the index to look for specific questions. Or, if you like, you could just start with the first question and work your way through the training course, one podcast at a time. And, catching the tiger by the long tail, organic searches will lead people who hadn’t even known about the course to particular podcasts.

As Russell mentioned last night, you should email him with any questions you might have. In very short order, he’ll start answering them one by one and we’ll start building the FAQ.

In the mean time: I had email about where to go for more information- and inspiration-rich real estate podcasting content. I confess to ignorance on the subject. Cathy has an iPod, and now Russell has one, but I don’t. I have about 12 days of unique content in iTunes, but it’s all music. I’ve listened to a few real estate podcasts in the iTunes store, but they’ve seemed pretty spammy to me.

So: Tell us where to go for good real estate podcasts, video or audio. If we can unearth some treasures, I’ll build a link page so that others can find them more easily.

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