There was an interesting article just published in Editor and Publisher Magazine. (HT to Jon and Jennifer Karlen for sending me this via email this morning) It describes the new real estate advertising deal between 282 newspapers and Zillow. Rather than offer my opinion(s) on this up front, I’d like to have Bloodhound Blog Readers […]
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Have you been watching Zillow.com lately, in the press? They’ve done a nice job at selling the mainstream media that they are the “real estate statistics” firm of choice. With the introduction of Zillow Mortgage Marketplace, they are aggregating real-time live quotes and are positioned to trump other media sites for accurate mortgage rates reporting. […]
So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I’m talking about. Last night on the the phone with Brian Brady, I equated the Realty.bots […]
About a month ago, Zillow started showing the number of contributions you have made to their data base in your profile. Up at the top you see the total number of contributions, and down below you get a running total of recent contributions. It was obvious where they were headed, a de facto ranking system […]
Do you want to see something huge in the guise of something that might seem quite small at first? Click here. This is new software from Zillow.com. It’s supposed to go live at 9 pm PST, but it’s already working for me. What’s different? Look up in the upper left hand corner. C’est moi! A […]
Mike Mueller is leaving the Zillow Mortgage Marketplace. A poor consumer performance review drove him to do just that. From the consumer review on Zillow Mortgage: Rating: 1 / 5 Comment: I asked for conforming quote, got sent jumbo quote with huge fees. I even specifically noted the request in the ‘notes’ section due to […]
I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors — much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but I suspect that a notion […]
We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you’ve made a commitment to a site, you’ll be adding a significant amount of content to that platform. When someone comes across something you’ve done, their natural impulse is to click through to your profile. If they do, what will […]
Today was the “bonus day” of UNCHAINED. We were delighted by the appearance of two giants: Mary Mc Knight of RSS Pieces and Russell Shaw of Number1HomeAgent. Jan O’Brien, a RE Coach with of Prudential Americana, in Las Vegas, outlined today’s “bonus day”. Read her recap and get caught up. Monday’s Schedule: The conference starts […]
Let’s keep our eye on the ball, folks. Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation’s capitol. He could be fighting for scraps, during a difficult real […]
I met the ninety and nine today and I LOVED what I saw. The next generation of social media marketers will learn this game quickly and excel. The next paragraph is for the 50-60 new readers we have on Bloodhound Blog (thanks for coming out today). When Greg told you it was raining soup today, […]
What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That’s what we did and I think you’ll be pleased. Louis Cammarosano, General Manager for Home Gain, has accepted our invitation […]
So: My belief would be that, regardless of Trulia.com’s nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains, if you’re building things right at home, you should be able to beat any out-of-town infiltrators on your own listings. So I looked up “718 West Moreland Street”, which isn’t even my listing, […]
Bourse is a funny word isn’t it? What exactly does it mean and why do people keep referring to the Zillow Mortgage Marketplace as a Bourse? Bourse: \ˈburs\ Function: noun Etymology: Middle French, literally, purse, from Medieval Latin bursa — more at purse Date: 1597 1: exchange 5a; specifically : a European stock exchange 2: a sale of […]
This is my column for this week from the Arizona Republic (permanent link): Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders Wouldn’t it be great if you could get a broad array of mortgage quotes without having to make dozens of phone calls? And what if you […]