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Search Results: “zillow” (page 3 of 35)

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Zillow increases advertising relationship with failing Newspapers…will this help either party?

There was an interesting article just published in Editor and Publisher Magazine. (HT to Jon and Jennifer Karlen for sending me this via email this morning) It describes the new real estate advertising deal between 282 newspapers and Zillow. Rather than offer my opinion(s) on this up front, I’d like to have Bloodhound Blog Readers […]

Zillow.com: The “REconometrics” Firm of the Future?

Have you been watching Zillow.com lately, in the press? They’ve done a nice job at selling the mainstream media that they are the “real estate statistics” firm of choice. With the introduction of Zillow Mortgage Marketplace, they are aggregating real-time live quotes and are positioned to trump other media sites for accurate mortgage rates reporting. […]

There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful

So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I’m talking about. Last night on the the phone with Brian Brady, I equated the Realty.bots […]

Zillow Mortgage Must Verify Consumers To Become A Marketplace

Mike Mueller is leaving the Zillow Mortgage Marketplace. A poor consumer performance review drove him to do just that. From the consumer review on Zillow Mortgage: Rating: 1 / 5 Comment: I asked for conforming quote, got sent jumbo quote with huge fees. I even specifically noted the request in the ‘notes’ section due to […]

What does Zillow.com understand that Trulia.com is missing? “Thou shalt not muzzle the ox that treadeth out the corn.”

I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors — much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but I suspect that a notion […]

Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage

We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you’ve made a commitment to a site, you’ll be adding a significant amount of content to that platform. When someone comes across something you’ve done, their natural impulse is to click through to your profile. If they do, what will […]

BloodhoundBlog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com- We start tomorrow

Today was the “bonus day” of UNCHAINED.  We were delighted by the appearance of two giants: Mary Mc Knight of RSS Pieces and Russell Shaw of Number1HomeAgent. Jan O’Brien, a RE Coach with  of Prudential Americana, in Las Vegas, outlined today’s “bonus day”.  Read her recap and get caught up. Monday’s Schedule: The conference starts […]

Glenn Kelman Is Speaking at Bloodhound Blog Unchained Social Media Marketing Conference Brought to You By Zillow.com

Let’s keep our eye on the ball, folks. Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation’s capitol. He could be fighting for scraps, during a difficult real […]

Bloodhound Blog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com tickets go to full price tonight

I met the ninety and nine today and I LOVED what I saw. The next generation of social media marketers will learn this game quickly and excel. The next paragraph is for the 50-60 new readers we have on Bloodhound Blog (thanks for coming out today). When Greg told you it was raining soup today, […]

Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com

What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That’s what we did and I think you’ll be pleased. Louis Cammarosano, General Manager for Home Gain, has accepted our invitation […]

A Bourse is a Bourse and Zillow Mortgage is a Marketplace and Never the Twain Shall Meet

Bourse is a funny word isn’t it?  What exactly does it mean and why do people keep referring to the Zillow Mortgage Marketplace as a Bourse? Bourse: \ˈburs\ Function: noun Etymology: Middle French, literally, purse, from Medieval Latin bursa — more at purse Date: 1597 1: exchange 5a; specifically : a European stock exchange 2: a sale of […]

Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders

This is my column for this week from the Arizona Republic (permanent link):  Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders Wouldn’t it be great if you could get a broad array of mortgage quotes without having to make dozens of phone calls? And what if you […]