I might have been hasty in my original assessment of the Zillow Mortgage Bourse. I sometimes suffer from TB; true believer disease. I’m one of the few guys in the mortgage business that actually wants to see the cost of loan acquisition, for the consumer, dramatically reduced. I have never seen my role as a […]
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There sure have been a lot of posts recently regarding Zillow Mortgage Marketplace. Greg Swann gave us a pre-opening preview here, the advertising aspect here, and the capitalist and cookie aspects here and here. Brian Brady takes a “the last shall be first” attitude here and presents Zillow Mortgage as online dating here (this is […]
Zillow Mortgage MarketPlace rang the opening bell and loan requests came flying in the door. I was pleasantly flabbergasted! It’s no secret that I’m a Zillow-phile; I believe they are leading the way to transparent loan and real estate transactions. I’m tenuous, however, about spending too much time there. My comments at BusinessWeek: Brian Brady, […]
I wanted to expand on my post from last night on Zillow.com’s use of web browser cookies with its new Mortgage Marketplace free loan quotes software. So you know going in, I have a huge contempt for people who try to sow FUD — fear, uncertainty and doubt — about new technology. In the podcast […]
Back in the 19th century, when the stodgy New York Stock Exchange was already ensconced in the lap of luxury, the traders who would one day form the American Stock Exchange were stuck out in the rain. Literally. Stock brokerages that couldn’t afford a seat on the NYSE instead rented offices on either side of […]
Zillow Mortgage announced its Mortgage Marketplace today with the ceremony of the opening bell on the NYSE. I applaud them for bringing transparency and reputation management to an industry that needs both. Originators, who have been around the block, understand my title; I’ll wait and bring the best offer, last.
The other bit of news to come out of Zillow.com is this: The real estate start-up is collecting, deploying and reselling advertising demographics in unique and interesting ways. The vast quantities of demographic information — income, property values, credit scores — that will be collected in the new Mortgage Marketplace software will be stored in […]
Seattle-based real estate start-up Zillow.com tonight releases its long-anticipated mortgage lending product. We’ve known for nearly a month that Zillow’s offering would include working loan originators in some fashion. What becomes clear tonight is that Zillow will basically be acting as a hands-off intermediary between mortgage-seeking clients and loan originators. Consumers using Zillow’s new Mortgage […]
Dig this. Dumb but fun. A sticky way to see a lot of ads — but fun anyway. Serious reflection #1: Another way for Zillow to be a sticky, top-of-mind vertical search portal. Get ’em there. Keep ’em there. Satisfy all of their real estate needs. Serious reflection #2: The design sense in this new […]
Here’s the PR, which the vendor cheerleaders will have reported:* Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in Zillow’s Listings Feed program, […]
This is not a frightening world to consider. This a world where real estate agents will have to prove themselves where it really matters- with clients and consumers. That’s not a scary thing, is it?
How can Zillow Mortgage become the online edition of the Better Business Bureau for mortgage lending? It just did. The future of consumer complaints is in transparency; breaking down the walls of the “smoke filled rooms” where industry insiders shear sheep and protect their own. This mortgage crisis has seen government response, spun as “consumer […]
As I wrote about just a couple of weeks ago, Zillow and other online players have an opportunity to do something incredibly different as the national/local problem begs to be resolved. With the new Zillow announcement regarding mortgage connections, the network gets closer to realization of true partnerships. I believe, and I might be wrong, that […]
Greg Swann covered the big Zillow Mortgage announcement so I won’t regurgitate the details here. I will weigh in my opinion and speculate about the consumer offering. I share Greg’s enthusiasm for an independent originator database. The industry can’t get it together and the Federal government may be violating the Constitution if they remove the […]
I’m going to get the newspaper news out of the way first: Starting now, if you are a loan originator, you can register with Zillow.com to receive mortgage and refinancing referrals from that Seattle-based internet start-up, once it ramps up its full — but still Top Secret — mortgage lending product. From Zillow’s PR team, […]