As you should expect, the property is better than its main photo. And yet: We are all Tinderellas now. Rejected on a quibble is still rejected.

Other than the tree, everything you might object to in this photo is personal property and will have been removed prior to Close of Escrow.

ACCORDINGLY, it is the listing agent’s job to make sure every potentially-off-putting thing has been put away for the duration PRIOR to photography.

Call that stuff in front ‘flair’ – as in the movie “Office Space.” The steps to staging would be deflair, declutter, deep clean, stage – and I don’t hate vacant if my alternative is too-much-lived-in.

The buyers have to find themselves in the home, and they can’t do that if the seller won’t get out of their way.

You live or die on the listing itself, by agent emails or Zillow or whatever. If buyers reject the house on the smartphone, they will never see it in person and therefore will not make an offer on it. Everything counts, and victory for the lister – and hence the seller – is the ease of getting across the finish line with every penny expected. Or more. 😉


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