There are two ways to list a house for sale. Typically, a seller will elect to ‘start high’ – price the home above the value justified by the recent sales. Often a lot higher, usually at a creepily deceptive price like $349,900. It won’t sell early, it may not even show early in the listing. What will happen is that it will languish on the market through successive price reductions. Eventually the seller will relent for a price far lower than the listing started with, possibly lower than the home’s fair-market-value on the day of listing, often with seller-paid cash concessions to the buyer.
In other words, the listing strategy from the outset was to sell low and slow to the least qualified buyer out there.
Yes, that’s funny, but that is literally how most Sun City homes are marketed on the MLS.
We work very differently. The elements of a real estate listing that matter most are: 1. Price, 2. Photos, 3. Copy, 4. Directions. Our goal is to make everything perfect – irresistible! – on Day Zero. That way, we can be under contract and on our way to close-of-escrow in just a few days – instead of languishing for months and months.
The value proposition is in the headline: Better money sooner. We will get the best net return that can be had for your home – with the fewest hassles and in the shortest time.
We should talk. No cost. No obligation. No BS. Just better money sooner.
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