if Arthur Laffer can have a curve for taxes that defies the static revenue generation models in use at the time and since, then I can have one for social media. (Hat tip to my friend Scott Hack at Selling Greater Louisville for starting me down this road…)
The true reach and impact of a given social media aite has a lifecycle. A site starts as an ineffective blob and the sites promoters must somehow inspire a LOT of people to waste a LOT of time building it up. **cough**Twitter**cough** As they do it gains traction, but unless it hits “critical mass”, a point at which it is a household word and EVERYONE is using it and will not stop using it, then it will decline. **cough**Myspace**cough**
For business purposes, since we are trying to maximize our ROI, my thought is that we only should spend time on those social media sites with enough RELEVANT traffic to warrant us spending our time on them. (Right now that is likely ONLY to be Facebook and then only where we can connect with our friends from the past effeciently and possibly get deals from them.
Twitter, for all of its rabid followers is now IN MY OPINION in decline.
**Eric ducks a tomato and few folks from NAR who are just now learning to spell the words “social media” (grin)**
How do I know? The aforementioned Scott Hack told me last week that he was noticing that more and more twitterers are doing less and less tweets. He is an avid twitterer. So I took it upon my self to do my own marketing research over Thanksgiving.
Of the many people in their 20s and 30s that I talked to, who were on Twitter, most (75%) planned on spending less time there in the coming year.Interesting to note that they STILL INTEND TO USE FACEBOOK.
So then I went to the younger crowd (read: Nephews and nieces) Are they getting on Twitter? No, No and
When I talk to the 35 to 45 year old crowd, they Read more
