There’s always something to howl about.

Category: Real Estate (page 90 of 266)

Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end

I wrote last week about the Scenius blogs we’ve been playing with. The concepts we’ve developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects.

A Scenius blog called “Switched-On Marketing” is riding in our sidebar, along with some other real estate blogs. I have another one called “Phoenix Area Headlines” running on our client-focused real estate weblogs.

That last sentence is important: I maintain one Scenius blog for “Phoenix Area Headlines”, but I can echo it wherever I want it to appear. And it comes in like a blog, not like a feed or a widget, with full control over the appearance and with all the links behaving as expected.

Why is that important? Because I now have a reliable source of keyword-rich dynamic content that I can share with other Phoenix-area weblogs. Other Phoenix real estate webloggers are free to use it, but I’m much more interested in hanging around the sidebars of weblogs run by my clients or future clients.

The “Phoenix Area Headlines” Scenius blog is composed of content that will be interesting to readers of any weblog in the Phoenix area. It’s a regularly-updated supply of new content for any weblog that hosts it.

The “Phoenix Area Headlines” Scenius blog is rich in keywords that will cause the blogs that host it to score well with search engines. I’m giving my neighbors content and also boosting their SEO.

The “Phoenix Area Headlines” Scenius blog consists of highly dynamic content. There are new posts every day, and old posts scroll off the bottom every day. What this means is that search engines will see new unique content on every page they spider, every time they spider, if those pages are echoing my Scenius blog.

And the “Phoenix Area Headlines” Scenius blog links back to BloodhoundRealty.com. I’m using sweat equity to buy a place on your sidebar. Your readers win, you win, I win — everybody wins.

The “Switched-On Marketing” Scenius blog does the same sorts of jobs for real estate and marketing weblogs: I give you interesting Read more

Seriously, who’s a better risk for a mortgage than someone who has already lost a home to foreclosure?

This is my column for this week from the Arizona Republic (permanent link).

 
Seriously, who’s a better risk for a mortgage than someone who has already lost a home to foreclosure?

We talked last week about credit flexibility among merchants as they try to find ways around the banking crunch. The flip side of the same coin is how the credit marketplace will react, going forward, to home foreclosures.

You’ve heard all your life that a foreclosure is second only to a bankruptcy in the way it will ruin your credit. This is still true, but “ruin” may turn out to be an adjustable calamity.

Here’s why: A lot of people are going through foreclosure. Ninety percent or more of homeowners are unaffected by the wave of bank repossessions, but that still leaves millions of people who are going to have a foreclosure on their credit for the next seven years.

What’s going to happen to those folks when they go to the furniture store or the jewelry store or the car dealership? They might end up paying a higher interest rate, but they’re still going to get financing.

I have been advising my investor clients for months to ignore recent foreclosures on credit reports. Past performance on every other sort of credit account matters a lot. But if landlords refuse to rent to folks who have lost their homes, they will be turning away half or more of the tenant population.

My take is that, right now, a recent foreclosure is like hospital debt: If everyone else was getting paid before, during and after the financial catastrophe, you just have to look past the elephant in the room.

And here’s the funny part: I am sure this will apply to home loans in due course, also. If mortgage money remains freely available, lenders will find a way to overlook recent foreclosures in order to underwrite new home loans.

We can hope that, this time, interest rates will reflect the true risk lenders are taking on. But this country runs on credit. Just because a borrower recently defaulted on a six-figure debt, that’s no reason to withhold the unlimited boon Read more

Speaking in tongues: Revising my universal contact form for real estate weblogs — e-paging support and friendlier coding

About eleven months ago, I built a universal contact form for real estate webloggers. Just lately, I’ve revisited that code to add support for e-paging and other kinds of hyper-brief email-based messaging. Getting a form emailed to the office is a nice thing — unless you’re out previewing or inspecting all day. The new version will find you wherever you are.

The revised contact form will email you your prospect’s contact information (to as many email addresses as you like) and, also, optionally e-page you with a very brief form of the information (again transmitting to as many e-page addresses as you choose).

The e-page will give you the party’s name, email address and phone number (the latter two are clickable if your phone supports this function), along with as much of the message as will transmit. The form imposes brevity, so you should be able to puzzle out what is wanted. Everything in the e-page is sent in the briefest practical form to maximize the amount of space left for the message.

Nothing has changed in the form of the user interface — and the UI should inherit its appearance from your CSS specification. But I’ve changed the way the software works internally and the way it installs, both to make it easier to deploy and to avoid conflicts with your ISP’s tech support team.

This contact form is built for WordPress.org weblogs only. It might work in other blogging platforms — and it will certainly work in any static PHP page — but that’s not what we’re talking about right now. You can install the contact form in your sidebar, provided you know how to edit the theme file called sidebar.php. If you have a PHP plug-in installed in your weblog, you can install the form on a WordPress Page, perhaps adding a “Contact Me” button on your sidebar.

Nota bene: There can only be one “Submit” button per page in HTML, so, if you install the contact form on your sidebar, your search button is no longer going to work. If you have to kick something off the sidebar and onto a WordPress Read more

Unlocking the scenius of BloodhoundBlog Unchained in Phoenix, a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp

This came in by email, but I’m answering it publicly because I expect the question is fairly common:

I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix and I’m not entirely sure what it’s all about. From what I can see it’s going to be about blogging, and that’s great, but I have perhaps a more broad interest in social networking as well. I know some of the people involved may be experts in that. Could you give me some idea as to the time that is going to be devoted to each of the subject matters.

For a start, let me say that everything I’m saying right now is subject to change. We have some of this ironed out in detail, but much is still to be determined. Moreover, we’re pretty flexible in the way we think. The world we live in upends itself entirely every 15 months or so, and we’re always prepared to turn on a dime. Even so, BloodhoundBlog Unchained in Phoenix is going to break out something like this:

First, as I’ve said, the event is going to be a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp. Our students will be with us for 72 hours total, and out of that time, we could end up working 54 or more hours. We are going to take on every aspect of your marketing praxis, and we’re going to rebuild as much of it as we can in our time together. If you do the prep work your instructors are going to recommend, and if you come to Phoenix prepared to work, you’ll fly home exhausted but with a completely overhauled marketing profile — online, in the social graph, in print and face-to-face.

That’s ambitious, but we can pull it off because we intend to work like no other marketing conference you’ve ever been to or heard about. You are literally going to do the actual work you are learning about — as you learn about it. It Read more

What If The Divine Was Merely…Mortal?

I must admit that I agree with Barack Obama.  I’ve been trying to keep my chin up and look for the positive aspects of his Presidency.  I remember thinking, on election night, that he would have an awfully tough time governing from the center with the Pelosi/Reid Politburo pressuring him.

Why is governing from the center important?  Well, that’s what Candidate Obama promised and that’s what 3 out of 4 of the voters wanted:

On the other side of the argument are the exit polls showing the Americans who voted Tuesday described themselves as 44 percent moderate, 34 percent conservative and only 22 percent liberal. That would seem to portray a center-right nation.

Here’s his first test:

Democrats are growing impatient with President-elect Barack Obama‘s refusal to inject himself in the major economic crises confronting the country. Obama has sidestepped some policy questions by saying there is only one president at a time. But the dodge is wearing thin. “He’s going to have to be more assertive than he’s been,” House Financial Services Committee Chairman Barney Frank, D-Mass., told consumer advocates Thursday.

Make no mistake about it, Barney Frank is a member of the Pelosi/Reid Politburo.  He is at the center of the everything is fine with Franklin controversy that eventually blew up in our faces.  Today, Frank and others want to divert funds appropriated for banks to the auto industry.  Their colleagues aren’t buying it.  What happens when the Politburo doesn’t have the support of the Faithful?  It turns to its Messiah…but the Messiah is just a man… and that man doesn’t want to dirty his hands with axle grease.

Presidents-elect typically spend the transition period assembling their cabinets, their White House staff and preparing to take the reins of power. But this transition is occurring at an extraordinary time, with bad economic news mounting by the day and with one of the country’s major industries begging for a hand to keep from collapsing.

Two Democratic senators involved in trying to salvage the auto companies have said Obama could help move the process along and should become more engaged.

“The Obama team has to step up,” Sen. Christopher Read more

Latest Findings From the Buyer, Seller Profile

Good stuff from Greg’s Rotary Club

Who are today’s buyers? Sixty-one percent are married couples, 20 percent are single women, 10 percent are single men, and 7 percent are unmarried couples. Learn more about who’s buying homes today and what they’re looking for in a sales professional in an NAR Research analysis based on the latest NAR Profile of Home Buyers and Sellers.

Rustling up some Frontier Spirit in the old midwest

From The Wall Street Journal’s Op-Ed page: America Needs Its Frontier Spirit. Daniel Henninger spells it out. And quite nicely, I might add. An excerpt:

The greatest danger in the current economic crisis is that the United States will lose its historic appetite for risk. The mood now is that risk-taking got us into this mess. Risk, though, is the quintessential American trait that built the nation — from the Battle of Bunker Hill to the rise of the microchip. If we let risk give way to a new ethos of commercial reserve and regulatory restriction, the upward arc of the U.S. ascendancy will flatten. Maybe it already has.

By “we” I mean the policy makers in Washington who will write the new rules of finance, our stunned bankers and businessmen, and the average Joes of Main Street who with reason have lost confidence. If all lose faith at once in the American idea of risk, refinding it when the recession ends may prove difficult.

This is the moment for Americans to rediscover the “frontier thesis” of Frederick Jackson Turner. In a seminal paper delivered in 1893 to the American Historical Association, “The Significance of the Frontier in American History,” Turner argued that the U.S. found its identity as it pushed away from the Eastern seaboard and crossed a series of frontier “fall lines”: the Allegheny Mountains, the Mississippi, the Missouri, the plains, the Rocky Mountains and California.

Every American absorbs the frontier experience from reading biographies of great Americans or from movies. Frederick Turner, however, made it clear that with this effort to transform the wilderness the Americans broke decisively with what he called, believe it or not, “old Europe.” “Here is a new product,” Turner wrote, “that is American.”

“From the conditions of frontier life,” Turner believed, “came [American] intellectual traits of profound importance . . . coarseness and strength combined with acuteness and inquisitiveness; that practical, inventive turn of mind, quick to find expedients; that masterful grasp of material things, lacking in the artistic but powerful to effect great ends; that restless, nervous energy, that dominant individualism, working for good and for evil.” Read more

Stirred but not Shaken

There’s probably no pressing need to own up to this right now but I’m isolating in front of my laptop at 3 AM and anything but Facebook and internet Texas Hold ’em seems like a heart healthy idea. So I peck away into my imagination. There’s a dull pang of ungratefulness sticking in my side this holiday season. Wait… better make that a thorn. No, a twinge. A twinge of Fate. (Or should that be a twist?) A twist of Fate. No, that’s Dylan. Man, all the really good sayings are already taken. Anyway, here’s what I’m copping to; my short, snapped-off end of the turkey wishbone:

As a kid, I never daydreamed about growing up to be {whisper}… a Realtor. There, I said it—almost out loud. Scurrying about my parents’ postage stamp backyard from bush to tree and back again dressed in full army combat uniform, cowboy boots, football helmet, with Secret Agent Man attache case tucked safely away under the old National Geographics (and pictures of half-naked female Aborigines) in the work shed, I was always a little whimsical about which distant star I might hook my future prospects on to. I didn’t start daydreaming about growing up to be a Realtor until I’d already been in the Insurance business for 15 years and one dark day discovered myself scurrying about my own postage stamp backyard as a salesman with almost nothing tucked away except some nickel and dime house equity and no naked ladies of any kind to be found. And an insurance salesman, no less. A life insurance salesman…(I think I’ll stop there.)

I wanted a career where I could ditch the suit and wear boots everyday if I cared to. And shave my already mostly bald head. And stay at home whenever I pleased. And never have to say “God forbid” unless I really meant it. It pretty much boiled down to those few requirements plus, of course, the potential to make some decent dough and drive a Mercedes. And when choosing a path to comfortable living based on such thin orders, symptoms like Read more

BloodhoundBlog Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing – enroll now to be sure you get a seat

We’ve got the dates for BloodhoundBlog Unchained in Phoenix: April 28th to May 1st, 2009.

We’ve got the location: The Radisson Phoenix Airport Hotel North, 427 North 44th St, Phoenix, AZ 85008.

And we’ve got the game plan: A three-day Guerilla Marketing Boot Camp during which you’re going to completely revise your marketing profile — in class. We’re not going to tell you how we work. We’re not going to show you how we work. We’re going to work with you, hands-on, step-by-step as we overhaul your marketing strategy from the ground up.

What are we missing? You. Skip ahead if you’re ready to register for the most intense real estate marketing conference you will ever attend.

Got questions? Here are some BloodhoundBlog posts discussing Unchained in Orlando and anticipating the scenius to come in Phoenix:

Want to know even more? Why not. We’re in the marketing business, after all.

Who should come to BloodhoundBlog Unchained in Phoenix? If it’s part of your job to attract and convert new business, we have what you need. On BloodhoundBlog, we talk a lot about Social Media Marketing, but in our own businesses, we work with Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Direct Marketing and good old-fashioned belly-to-belly sales. We also work directly with internet-based tools from PHP to RSS to CSS — acronym soup.

Why should you come? We’ll be going through every bit of this at BloodhoundBlog Unchained in Phoenix. Not lecturing as you race to keep up in your notes, but actually doing the work, hands-on, on your own marketing materials.

How will you benefit? Not only will you completely overhaul your existing marketing profile, you’ll learn how Read more

It’s not the singer nor the song. It’s the audience.

One of the most amazing things about scenius scenes is that they change your outlook. Often permanently. After enjoying two of these experiences lately, one at Swallow Hill at BHB Orlando and one Thanksgiving morning via email (more on that one in a later post), I was thinking over some (of the many) things that I learned from Sean Purcell and Brian Brady. These guys have well developed sales skills where I am a technology guy who likes to teach, but needs to sell.

While I was ruminating on some of their wisdom, up popped this post from Thomas Hall. I asked myself: Do you know REALTORS like this in your office? Of course. We all do, I think.

Do you know people who are making money using Facebook and other social media? You need to spend a little time with Brian Brady. Seriously. Beg. Borrow. Steal. Do what it takes to pick this guy’s brain. As intrigued as I was to listen to him as we talked ABOUT what he does, what fascinated me was watching him DO it, while Sean called out the play by play. And the ideas flowed in bunches. It was seriously cool stuff.

I mean it. Whatever it takes to watch him do what he does. That hour you grab with him at BHB Unchained in 2009 may well MAKE 2009. Here’s a little insight that I just gained…weeks after the scenius…that finally soaked through this thick skull of mine.

I was with Brian as he met people in person. and connected with his audience.
I listened while he worked on the phone from the house at Swallow Hill. and connected with his audience.
I spoke with him in front of an audience. And he connected.
I watched him work Facebook, Active Rain and other social media platforms.and he connected with his audience.
I watched him connect with Bloggers. again his audience.
I read his post “Pick up the damn phone!” again, connecting with his audience.
And I have watched many successful REALTORS do exactly what Thomas Hall describes. These people are EFFICIENT and EFFECTIVE at building their sphere by networking to where folks Read more

Not All Dinosaurs Are Extinct

I know an agent with big hair – she used to drive a Cadillac – she traded it in for a Lexus.

She likes to lunch – alot – with friends, clients and colleagues.  She started selling real estate when I started high school – basically ALONG time ago.

She’s not on Facebook.  She twitters only in the office – face to face – with friends, clients and colleagues.  She’s not on MySpace – Her space is the desk in the office – overwhelmed with a prodigous Rolodex with cards falling out.  She emails, but her assistant does the typing.  Funny thing is – she seems to always be on the phone.  Talking.  Offering well-wishes on birthdays, engagements, job promotions, new children arrivals and even new grandchildren arrivals.

I think she may be working on the third generation of her first clients.

I’ve never heard her ask for business – often times the phone calls are incoming, not outgoing.  She’s busy, but not overwhelmed.  During a casual conversation regarding a recent property showing, she shared some very valuable insight regarding the unit – you see, she’s sold it twice before.

When she tells me she knows everyone in the business, I believe her.

She’s social – but not of the media type.

In comparison, I believe I am more social, but perhaps too much of the media type.  I like technology.  I believe that technology can and will transform how real estate is transacted.  Through observation, however, I have learned that even in the absence of technology, real estate is transacted – quite successfully.

Does “Googleopoly” = Evil ?

I have a running news search going for anything that has the words “Google” and “Real Estate” in it. More often than not, this search returns cookie cutter press releases designed to reassure agents who plunked down a credit card for a cookie-cutter Web site (“Real Estate Agent Ollie Tabooger Adds Custom IDX Tools to his Web site” — film at 11), but it occasionally yields something interesting. Over the weekend, I got a link to a one-sided attack on Google that was published by the Atlanta Journal Constitution, which offered no forum for a reply, so allow me to retort:

The piece, called “Googleopoly darkens future of innovation” was written by Scot Cleland,  a telecom lobbyist that is fighting Net Neutrality. The Net Neutrality debate is really complex, so I’ll boil it down to a paragraph:

As Ted Stevens tells us, the Internet is a “series of tubes”. On one side of the debate, you have the Tube Builders (AT&T, Comcast, Verizon, etc.) and on the other, you have the Tube Users (Google, eBay, Apple, etc.). The Tube Builders are also Tube Users and they want to charge other Tube Users based on what they are putting into the tubes and how much of it there is. The Tube Users are afraid (based on past behavior) that the Tube Builders will take unfair advantage of their ownership of the tubes so the Tube Users want the Government to regulate the Tube Builders. The Tube Builders like to point out that the Interstate Commerce Commission, which was set up to stop the railroads from doing basically the same thing a hundred years ago,  ended up making the problem worse and they say it is best to let the market work things out.

(Where have I heard that before? In other words, we tax-paying consumers and small business owners will eventually get screwed on this deal no matter who wins.)

Cleland is behind a group called NetCompetition.org, which is funded by the Tube Builders. His beef with Tube User Google is that it is displaying monopolistic tendencies because the deal they tried to put together with Read more

Who wants to play the Scenius game? Rebuilding The Long List as a micro-blog

All right, let’s play a little, shall we?

One of the things that came out of our little scenius on Thanksgiving (which continues through today) was a better way of handling the job I used to do with The Long List of Odysseus Medal nominees. I’ve been ignoring that chore since last Spring, a plausible clue that I just might end up ignoring it forevermore. Even so, it was a good idea, and I learned a lot of cool stuff from the code I wrote to manage The Long List scroller that used to live in our sidebar.

What I want to do for now is to implement another kind of sidebar scroller, this one more like a micro-blog of useful and informative posts — mostly marketing, but other matters of importance as well. There were people who used The Long List as their feed reader, and this should work even better in that regard.

You can see it in our sidebar right now. It’s the scroller box headed “SCENIUS: SWITCHED-ON MARKETING” — with links to 50 highly-relevant weblog posts.

If you want to play along with the development process, you can be a big help.

How?

Break this software:

<!-- BEGIN Scenius -->
<p><div style="display:block; width:95%;
height:320px; overflow:auto; padding-left:6px;
padding-right:6px; padding-top:3px;
border:1px solid #a9a9a9; ">
<?PHP $ch = curl_init();
curl_setopt($ch, CURLOPT_URL, 
"http://scenius.bloodhoundblog.net/");
curl_setopt($ch, CURLOPT_HEADER, 0);
curl_exec($ch); curl_close($ch); ?></div></p>
<!-- END Scenius -->

I’m serious. I want you to install that code in your sidebar and see if you can break it.

There are two ways we know of that you might be able to break it.

First, the PHP may not want to work for you. If that happens, I would love to see a screen shot in your email to me about what happened. So you know: I do not believe this will happen. We broke it every which way yesterday, and I think I have code that should work on any true Apache web server.

The second way that this code could fail is that it might not look right. It should come into your sidebar as a well-behaved citizen. It should inherit your sidebar’s style sheets, and it should scroll top to bottom but not left to Read more

Someday soon we may have to turn back the clock on home lending

This is my column for this week from the Arizona Republic (permanent link).

 
Someday soon we may have to turn back the clock on home lending

Furniture stores are offering weekly payments. Department stores and jewelry stores are making Christmas easier with layaway plans.

Check the calendar. Did someone dial the clock back to 1968?

Not quite, but the credit crunch has got us looking backwards in time to try to remember how we used to do business, back before easy credit made things so easy.

Here’s the dirty little secret no one shared with you: For many, many years, the business of America has been credit.

Car dealerships don’t sell cars, they sell financing, selling your loan at a discount as soon as your tires hit the pavement.

Furniture stores don’t sell furniture, they use your desire for new furniture to get you to sign a promissory note.

One of the best protections of your financial interests is called Regulation Z. The Z reportedly stands for Zales, the easy credit jewelry store.

New home builders are in the same game. That’s why the incentives are so much better if you use the builders’ lender.

And that’s why there’s no interest for the first six months. Or no payments at all for the first two years. And all it takes is one quick signature…

But those days are done. Consumers — and corporations — are defaulting on debt like never before in history. The buyers of promissory notes aren’t buying any longer. Instead, they’re in Washington begging for bailouts.

And that leaves the furniture stores and the jewelry stores back in the merchandise business. They need to come up with ways to get people with no money to part with what little they have — a little at a time — in order to have any sort of cash flow at all.

And all this will come to real estate, too. We still have easy credit, but when interest rates start to climb, we’ll see our own kinds of “old fashioned” financing arrangements: Seller carrybacks, land contracts, wraps, lease purchases, etc.

We may be headed into tough times, but we still have a roadmap from Read more

The Thanksgiving Day scenius at BloodhoundBlog

Teri Lussier and Eric Blackwell get up early in a time zone two hours earlier than mine. Cheryl Johnson lives an hour later than me, but I don’t think she ever sleeps. Anyway, this morning I woke up to Teri, Eric and Cheryl gnawing on a bunch of insanely great ideas by email.

That’s a scenius, y’all: Smart, focused people concentrating on well-understood problems, looking for innovative solutions.

I chipped in a little here and a little there, and then, just like that, we landed on a brand new way of thinking about community building with hyper-local weblogs.

My piece of the puzzle was new software, but what we’re doing is not a tool but a praxis, a working procedure. As a consequence, I’m not going to teach this until BloodhoundBlog Unchained in Phoenix. I’ll show you how to use your weblog to make better connections with other local — non-real estate — blogs, even as you both improve your SEO and maximize the SEO benefits of weblogging. This is killer stuff, literally the hammer-tap in just the right spot, a cornucopia of benefits for a minimal effort.

But: It involves theory, preparation and a certain amount of software hacking, so we’re going to do it when we can do it all together, side-by-side and step-by-step in Phoenix.

I know money is tight. Pinch your pennies and bring them to Phoenix. We’re going to make it worth your while…

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